Kia Optima Kia Optima 2006 Mercury Grand Marquis Mercury Grand Marquis 2010

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Kia Optima vs. Mercury Grand Marquis Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Mercury Grand Marquis Invoice Comparison

Lowest Total Price: $22,870

Kia Optima EX   
Difference: $8,000

Lowest Total Invoice: $20,880

Kia Optima EX   
Difference: $8,226

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062010
ModelOptimaGrand Marquis
TrimEXLS
Body4dr Sedan4dr Sedan
Base Price $19,100 $29,810
Base Invoice $17,605 $28,070
Leather Package 1,000  
Antilock brakes (ABS) 795  
Floor mats 85  
2.7L V6 1,300  
Cassette player   185
Leather Package 890  
Antilock brakes (ABS) 710  
Floor mats 65  
2.7L V6 1,020  
Cassette player   161
Options (change) 3,180 185
Options (change) 2,685 161
Destination 590 875
Total Price $22,870 $30,870
Total Invoice $20,880 $29,106

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Mercury Grand Marquis dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Mercury Grand Marquis

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $8,400
TrueDelta Adjusted Invoice Difference: $8,591
Model Year20062010
ModelOptimaGrand Marquis
TrimEXLS
Body4dr Sedan4dr Sedan
Engine170hp V6224hp V8
TransmissionT4A4
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)20/27 MPG15/23 MPG
Audio (watts, speakers)120, 6?, 4
Tire (rear if not all the same)205/55-16225/60-17
Total Price$22,870$30,870
Adjustments for Features-4000
Feature-Adjusted Total Price$22,470$30,870
Total Invoice$20,880$29,106
Adjustments for Features-3650
Feature-Adjusted Total Invoice$20,515$29,106

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Features Comparison: Kia Optima vs. Mercury Grand Marquis

Model Year20062010
ModelOptimaGrand Marquis
TrimEXLS
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900 
4-speed automatic $800
FWD$0 
RWD $0
Accessories 
Keyless entry keypad $50
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Brake assist $50
Tire-pressure monitor $75
Traction control $100
Cargo Management 
Console with shifter$150 
Climate Control 
Interior air filter $0
Exterior 
Sunroof$900 
Instruments, Lights, and Mirrors 
Compass $0
Cornering lights $50
Outside temperature display $50
Tachometer$75 
Trip computer $150
Seats and Interior Trim 
Folding second row seats$300 
Manual lumbar adjuster, driver seat$50 
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat $100
Power tilt adjuster, passenger seat $100
Suspension, Wheels, and Tires 
Rear air springs, auto-leveling $350
Whitewall tires $0
Total Value of Features$2,475$2,075
Value of Feature Adjustments$400$0
Value of Feature Adjustments-3650

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Specifications Comparison: Kia Optima vs. Mercury Grand Marquis

Model Year20062010
ModelOptimaGrand Marquis
Body4dr Sedan4dr Sedan
Wheelbase106.3 in114.6 in
Length185.8 in212.0 in
Width71.5 in78.3 in
Height55.5 in58.3 in
Curb Weight3,279 lb.4,135 lb.
Fuel Capacity17.2 gal.19.0 gal.
Row 1 Headroom39.0 in39.5 in
Row 1 Shoulder Room56.9 in60.6 in
Row 1 Hip Room55.8 in57.4 in
Row 1 Legroom43.3 in41.6 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room55.7 in60.0 in
Row 2 Hip Room54.4 in56.1 in
Row 2 Legroom36.2 in38.0 in
Cargo Volume13.6 ft320.6 ft3

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Option Package Details
Kia Optima EX

Leather Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Total Requested1100100%
Total Not Requested00%

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