The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,165 Kia Optima EX | |||
Difference: $4,750 | |||
Lowest Total Invoice: $20,317 Kia Optima EX | |||
Difference: $4,494 | |||
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Model Year | 2006 | 2010 | 2010 |
Model | Optima | Milan | Milan |
Trim | EX | Premier | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $19,100 | $25,000 | $28,180 |
Base Invoice | $17,605 | $23,050 | $25,912 |
Leather Package | 1,000 | ||
Antilock brakes (ABS) | 795 | ||
Floor mats | 85 | ||
Rear spoiler | 220 | 295 | |
CD changer, remote | 375 | ||
Moon and Tune Value Package | 895 | ||
Package 202A / 300A | 3,075 | ||
Leather Package | 890 | ||
Antilock brakes (ABS) | 710 | ||
Floor mats | 65 | ||
Rear spoiler | 169 | 257 | |
CD changer, remote | 288 | ||
Moon and Tune Value Package | 779 | ||
Package 202A / 300A | 2,675 | ||
Options (change) | 2,475 | 1,190 | 3,075 |
Options (change) | 2,122 | 1,036 | 2,675 |
Destination | 590 | 725 | 725 |
Gas Tax | 0 | 0 | -3,400 |
Total Price | $22,165 | $26,915 | $28,580 |
Total Invoice | $20,317 | $24,811 | $25,912 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Mercury Milan dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $2,075 | |||
TrueDelta Adjusted Invoice Difference: $2,028 | |||
Model Year | 2006 | 2010 | 2010 |
Model | Optima | Milan | Milan |
Trim | EX | Premier | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 138hp I4 | 175hp I4 | 156hp I4 H |
Transmission | T4 | A6 | CVT |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 120, 6 | 390, 12 | 390, 12 |
Tire (rear if not all the same) | 205/60-15 | 225/50-17 | 225/50-17 |
Total Price | $22,165 | $26,915 | $28,580 |
Adjustments for Features | 0 | -2,675 | -3,575 |
Feature-Adjusted Total Price | $22,165 | $24,240 | $25,005 |
Cost Above Minimum | $0 | $0 | $765 |
Total Invoice | $20,317 | $24,811 | $25,912 |
Adjustments for Features | 0 | -2,466 | -3,241 |
Feature-Adjusted Total Invoice | $20,317 | $22,345 | $22,671 |
Cost Above Minimum | $0 | $0 | $326 |
Model Year | 2006 | 2010 | 2010 |
Model | Optima | Milan | Milan |
Trim | EX | Premier | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
4-speed manually-shiftable automatic | $900 | ||
6-speed automatic | $1000 | ||
CVT | $1000 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
AC power outlet | $100 | ||
Keyless entry keypad | $50 | $50 | |
Tilt steering wheel, manual | $150 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | |
Universal garage door opener | $100 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Blind spot warning system | $200 | ||
Cross-traffic warning, rear | $100 | ||
Obstacle detection, rear | $250 | ||
Rearview camera | $200 | ||
Side curtain airbags | $350 | $350 | |
Stability control | $400 | $400 | |
Tire-pressure monitor | $75 | $75 | |
Traction control | $100 | $100 | |
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Overhead sunglass holder | $25 | $25 | |
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Interior air filter | $0 | $0 | |
Exterior | |||
Bodyside moldings | $75 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |
Infotainment | |||
Audio controls on steering wheel | $125 | $125 | |
Aux input | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
Cassette player | $50 | ||
CD changer, in-dash | $325 | $325 | |
CD changer, remote | $200 | ||
CD player | $125 | ||
MP3-compatible player | $50 | $50 | |
Satellite radio | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | |
Surround sound | $250 | $250 | |
Traffic + travel information | $25 | $25 | |
Voice control for audio system | $25 | $25 | |
Voice control for external devices | $0 | $0 | |
Instruments, Lights, and Mirrors | |||
Compass | $0 | $0 | |
Detailed driving style feedback | $100 | ||
Large color reconfigurable instrument cluster display | $250 | ||
Outside temperature display | $50 | $50 | |
Trip computer | $150 | $150 | |
Seats and Interior Trim | |||
Folding passenger seat | $150 | $150 | |
Folding second row seats | $300 | $300 | |
Heated front seats | $200 | $200 | |
Power height adjuster, passenger seat | $100 | $100 | |
Power recliner, passenger seat | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | |
Total Value of Features | $2,000 | $4,675 | $5,575 |
Value of Feature Adjustments | $0 | $2,675 | $3,575 |
Value of Feature Adjustments | 0 | -2,466 | -3,241 |
Model Year | 2006 | 2010 |
Model | Optima | Milan |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 106.3 in | 107.4 in |
Length | 185.8 in | 189.0 in |
Width | 71.5 in | 72.2 in |
Height | 55.5 in | 56.9 in |
Curb Weight | 3,282 lb. | 3,366 lb. |
Fuel Capacity | 17.2 gal. | 17.5 gal. |
Row 1 Headroom | 39.0 in | 38.7 in |
Row 1 Shoulder Room | 56.9 in | 57.4 in |
Row 1 Hip Room | 55.8 in | 54.0 in |
Row 1 Legroom | 43.3 in | 42.3 in |
Row 2 Headroom | 37.6 in | 37.8 in |
Row 2 Shoulder Room | 55.7 in | 56.5 in |
Row 2 Hip Room | 54.4 in | 53.3 in |
Row 2 Legroom | 36.2 in | 37.1 in |
Cargo Volume | 13.6 ft3 | 16.5 ft3 |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Total Requested | 1000 | 91% |
Total Not Requested | 100 | 9% |
Moon and Tune Value Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | Yes |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 1100 | 65% |
Total Not Requested | 600 | 35% |
Package 202A / 300A | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | No |
Sunroof | 900 | Yes |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 1800 | 58% |
Total Not Requested | 1300 | 42% |