Kia Optima Kia Optima 2006 Mercury Milan Mercury Milan 2010

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Kia Optima vs. Mercury Milan Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Mercury Milan Invoice Comparison

Lowest Total Price: $22,165

Kia Optima EX   
Difference: $4,750

Lowest Total Invoice: $20,317

Kia Optima EX   
Difference: $4,494

Calculate Payments

  Down Payment Interest Rate Term
Model Year200620102010
ModelOptimaMilanMilan
TrimEXPremierHybrid
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $19,100 $25,000 $28,180
Base Invoice $17,605 $23,050 $25,912
Leather Package 1,000    
Antilock brakes (ABS) 795    
Floor mats 85    
Rear spoiler 220 295  
CD changer, remote 375    
Moon and Tune Value Package   895  
Package 202A / 300A     3,075
Leather Package 890    
Antilock brakes (ABS) 710    
Floor mats 65    
Rear spoiler 169 257  
CD changer, remote 288    
Moon and Tune Value Package   779  
Package 202A / 300A     2,675
Options (change) 2,475 1,190 3,075
Options (change) 2,122 1,036 2,675
Destination 590 725 725
Gas Tax 0 0 -3,400
Total Price $22,165 $26,915 $28,580
Total Invoice $20,317 $24,811 $25,912

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Mercury Milan dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Mercury Milan

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $2,075
TrueDelta Adjusted Invoice Difference: $2,028
Model Year200620102010
ModelOptimaMilanMilan
TrimEXPremierHybrid
Body4dr Sedan4dr Sedan4dr Sedan
Engine138hp I4175hp I4156hp I4 H
TransmissionT4A6CVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)120, 6390, 12390, 12
Tire (rear if not all the same)205/60-15225/50-17225/50-17
Total Price$22,165$26,915$28,580
Adjustments for Features0-2,675-3,575
Feature-Adjusted Total Price$22,165$24,240$25,005
Cost Above Minimum$0$0$765
Total Invoice$20,317$24,811$25,912
Adjustments for Features0-2,466-3,241
Feature-Adjusted Total Invoice$20,317$22,345$22,671
Cost Above Minimum$0$0$326

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Features Comparison: Kia Optima vs. Mercury Milan

Model Year200620102010
ModelOptimaMilanMilan
TrimEXPremierHybrid
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900  
6-speed automatic $1000 
CVT  $1000
FWD$0$0$0
Accessories 
AC power outlet  $100
Keyless entry keypad $50$50
Tilt steering wheel, manual$150  
Tilt/telescoping steering wheel, manual $250$250
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Obstacle detection, rear  $250
Rearview camera  $200
Side curtain airbags $350$350
Stability control $400$400
Tire-pressure monitor $75$75
Traction control $100$100
Vehicle health reports $0$0
Cargo Management 
Overhead sunglass holder $25$25
Climate Control 
Dual-zone climate control $125$125
Interior air filter $0$0
Exterior 
Bodyside moldings$75  
Bright-finished exhaust tip(s) $25$25
Infotainment 
Audio controls on steering wheel $125$125
Aux input $50$50
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
Cassette player$50  
CD changer, in-dash $325$325
CD changer, remote$200  
CD player$125  
MP3-compatible player $50$50
Satellite radio $200$200
SMS text-to-speech reader $25$25
Surround sound $250$250
Traffic + travel information $25$25
Voice control for audio system $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Compass $0$0
Detailed driving style feedback  $100
Large color reconfigurable instrument cluster display  $250
Outside temperature display $50$50
Trip computer $150$150
Seats and Interior Trim 
Folding passenger seat $150$150
Folding second row seats$300$300 
Heated front seats $200$200
Power height adjuster, passenger seat $100$100
Power recliner, passenger seat$100  
Power tilt adjuster, passenger seat $100$100
Total Value of Features$2,000$4,675$5,575
Value of Feature Adjustments$0$2,675$3,575
Value of Feature Adjustments0-2,466-3,241

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Specifications Comparison: Kia Optima vs. Mercury Milan

Model Year20062010
ModelOptimaMilan
Body4dr Sedan4dr Sedan
Wheelbase106.3 in107.4 in
Length185.8 in189.0 in
Width71.5 in72.2 in
Height55.5 in56.9 in
Curb Weight3,282 lb.3,366 lb.
Fuel Capacity17.2 gal.17.5 gal.
Row 1 Headroom39.0 in38.7 in
Row 1 Shoulder Room56.9 in57.4 in
Row 1 Hip Room55.8 in54.0 in
Row 1 Legroom43.3 in42.3 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room55.7 in56.5 in
Row 2 Hip Room54.4 in53.3 in
Row 2 Legroom36.2 in37.1 in
Cargo Volume13.6 ft316.5 ft3

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Option Package Details
Kia Optima EX

Leather Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100Yes
Total Requested100091%
Total Not Requested1009%

Option Package Details
Mercury Milan Premier

Moon and Tune Value Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested110065%
Total Not Requested60035%

Option Package Details
Mercury Milan Hybrid

Package 202A / 300A
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rearview camera200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested180058%
Total Not Requested130042%

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