The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,700 Kia Optima EX | ||||
Difference: $17,015 | ||||
Lowest Total Invoice: $25,755 Kia Optima EX | ||||
Difference: $14,760 | ||||
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Model Year | 2011 | 2011 | 2011 | 2006 |
Model | Optima | Optima | Optima | Armada |
Trim | EX | EX Turbo | Hybrid | LE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $22,700 | $24,700 | $26,500 | $40,000 |
Base Invoice | $21,210 | $23,080 | $24,760 | $36,366 |
Premium Package | 2,250 | 2,150 | ||
Technology Package | 2,000 | 2,000 | 3,400 | |
Premium Technology Package | 5,000 | |||
Interior air filter | 50 | |||
Floor mats | 210 | |||
Satellite radio | 350 | |||
Premium Package | 2,010 | 1,920 | ||
Technology Package | 1,785 | 1,785 | 2,949 | |
Premium Technology Package | 4,465 | |||
Interior air filter | 37 | |||
Floor mats | 155 | |||
Satellite radio | 303 | |||
Options (change) | 4,250 | 4,150 | 5,000 | 4,010 |
Options (change) | 3,795 | 3,705 | 4,465 | 3,444 |
Destination | 750 | 750 | 750 | 705 |
Total Price | $27,700 | $29,600 | $32,250 | $44,715 |
Total Invoice | $25,755 | $27,535 | $29,975 | $40,515 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $13,920 | ||||
TrueDelta Adjusted Invoice Difference: $11,956 | ||||
Model Year | 2011 | 2011 | 2011 | 2006 |
Model | Optima | Optima | Optima | Armada |
Trim | EX | EX Turbo | Hybrid | LE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 200hp I4 | 274hp I4 | 166hp I4 H | 305hp V8 |
Transmission | T6 | T6 | T6 | A5 |
Drivetrain | FWD | FWD | FWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | 265, 10 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 265/70-18 |
Total Price | $27,700 | $29,600 | $32,250 | $44,715 |
Adjustments for Features | 0 | 0 | -775 | -3,095 |
Feature-Adjusted Total Price | $27,700 | $29,600 | $31,475 | $41,620 |
Cost Above Minimum | $0 | $1,900 | $3,775 | $0 |
Total Invoice | $25,755 | $27,535 | $29,975 | $40,515 |
Adjustments for Features | 0 | 0 | -720 | -2,804 |
Feature-Adjusted Total Invoice | $25,755 | $27,535 | $29,255 | $37,711 |
Cost Above Minimum | $0 | $1,780 | $3,500 | $0 |
Model Year | 2011 | 2011 | 2011 | 2006 |
Model | Optima | Optima | Optima | Armada |
Trim | EX | EX Turbo | Hybrid | LE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
5-speed automatic | $900 | |||
FWD | $0 | $0 | $0 | |
RWD | $0 | |||
Accessories | ||||
Heated steering wheel | $100 | $100 | $100 | |
Power flip-out rear side windows | $125 | |||
Power liftgate | $350 | |||
Power-adjustable pedals | $125 | |||
Proximity key | $250 | $250 | $250 | |
Remote window/roof operation | $15 | |||
Tilt steering wheel, manual | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||
Obstacle detection, rear | $250 | |||
Rollover sensor | $50 | |||
Side curtain airbags | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo mat | $40 | |||
Class IV trailer hitch | $300 | |||
Overhead console storage compartments | $100 | |||
Rear seat pass-through | $100 | |||
Removable second-row console | $200 | |||
Roof rack | $300 | |||
Trailering equipment (7 wire) | $150 | |||
Climate Control | ||||
Rear air vents | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | |||
Rear HVAC unit | $400 | |||
Rear wiper | $175 | |||
Exterior | ||||
Body kit | $0 | |||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | |||
Running boards | $350 | |||
Sunroof | $900 | |||
Tow hook(s), front | $40 | |||
Infotainment | ||||
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||
CD player | $125 | $125 | $125 | |
Rear seat audio controls | $25 | |||
Traffic information | $25 | $25 | ||
Voice control for nav and audio | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | |||
Auto-dimming passenger-side mirror | $75 | |||
Detailed driving style feedback | $100 | |||
Large energy flow and fuel economy display | $25 | |||
Power-folding mirrors | $50 | |||
Speaker lights | $100 | $100 | $100 | |
Transmission temperature gauge | $75 | |||
Trip computer | $150 | $150 | $150 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Folding passenger seat | $150 | |||
Folding second row seats | $300 | $300 | $300 | |
Folding third row seats | $600 | |||
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | |||
Manual lumbar adjuster, driver seat | $50 | |||
Manual lumbar adjuster, passenger seat | $50 | |||
Manual recliner, second row seats | $75 | |||
Power height adjuster, passenger seat | $100 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | |||
Suspension, Wheels, and Tires | ||||
Auto-leveling rear shocks | $200 | |||
Total Value of Features | $5,100 | $5,100 | $5,875 | $8,195 |
Value of Feature Adjustments | $0 | $0 | $775 | $3,095 |
Value of Feature Adjustments | 0 | 0 | -720 | -2,804 |
Model Year | 2011 | 2006 |
Model | Optima | Armada |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 123.2 in |
Length | 190.7 in | 206.9 in |
Width | 72.1 in | 78.8 in |
Height | 57.3 in | 77.8 in |
Curb Weight | 3,207 lb. | 5,252 lb. |
Fuel Capacity | 18.5 gal. | 28.0 gal. |
Row 1 Headroom | 40.0 in | 41.0 in |
Row 1 Shoulder Room | 57.2 in | 65.1 in |
Row 1 Hip Room | 54.7 in | 61.3 in |
Row 1 Legroom | 45.5 in | 41.8 in |
Row 2 Headroom | 37.6 in | 40.0 in |
Row 2 Shoulder Room | 55.7 in | 64.5 in |
Row 2 Hip Room | 54.5 in | 60.1 in |
Row 2 Legroom | 34.7 in | 41.9 in |
Row 3 Headroom | 0.0 in | 35.9 in |
Row 3 Shoulder Room | 0.0 in | 63.7 in |
Row 3 Hip Room | 0.0 in | 48.8 in |
Row 3 Legroom | 0.0 in | 32.2 in |
Cargo Volume, Minimum | 15.4 ft3 | 20.0 ft3 |
Cargo Volume, Behind R2 | 15.4 | 56.7 ft3 |
Cargo Volume, Maximum | 15.4 | 97.1 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Total Requested | 500 | 21% |
Total Not Requested | 1900 | 79% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Bluetooth audio streaming | 25 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 800 | 62% |
Total Not Requested | 500 | 38% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Total Requested | 500 | 21% |
Total Not Requested | 1900 | 79% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Bluetooth audio streaming | 25 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 800 | 62% |
Total Not Requested | 500 | 38% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | No |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Voice control for nav and audio | 100 | No |
Interior ambient lighting | 150 | No |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Total Requested | 2250 | 38% |
Total Not Requested | 3600 | 62% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Sunroof | 900 | Yes |
Rearview camera | 200 | Yes |
Total Requested | 1700 | 100% |
Total Not Requested | 0 | 0% |