The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,765 Kia Optima EX | ||||||
Difference: $13,770 | ||||||
Lowest Total Invoice: $28,958 Kia Optima EX | ||||||
Difference: $11,424 | ||||||
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Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2006 |
Model | Optima | Optima | Optima | Optima | Optima | Armada |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 | $40,000 |
Base Invoice | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 | $36,366 |
Technology Package | 2,400 | 2,350 | 2,400 | 3,400 | ||
Premium Package | 3,300 | 3,300 | ||||
Cargo net | 50 | 50 | 50 | 50 | 50 | 30 |
Premium Tech Package | 4,600 | |||||
Interior air filter | 50 | |||||
Satellite radio | 350 | |||||
Technology Package | 2,230 | 2,185 | 2,230 | 2,949 | ||
Premium Package | 3,060 | 3,060 | ||||
Cargo net | 42 | 42 | 42 | 42 | 42 | 22 |
Premium Tech Package | 4,270 | |||||
Interior air filter | 37 | |||||
Satellite radio | 303 | |||||
Options (change) | 5,750 | 2,400 | 4,650 | 5,750 | 50 | 3,830 |
Options (change) | 5,332 | 2,227 | 4,312 | 5,332 | 42 | 3,311 |
Destination | 825 | 825 | 825 | 825 | 825 | 705 |
Total Price | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 | $44,535 |
Total Invoice | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 | $40,382 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $11,915 | ||||||
TrueDelta Adjusted Invoice Difference: $9,742 | ||||||
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2006 |
Model | Optima | Optima | Optima | Optima | Optima | Armada |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 305hp V8 |
Transmission | T6 | T6 | T6 | T6 | T6 | A5 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | 265, 10 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 265/70-18 |
Total Price | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 | $44,535 |
Adjustments for Features | 0 | -950 | -200 | -900 | -1,500 | -1,855 |
Feature-Adjusted Total Price | $30,765 | $34,425 | $31,065 | $33,375 | $34,875 | $42,680 |
Cost Above Minimum | $0 | $3,660 | $300 | $2,610 | $4,110 | $0 |
Total Invoice | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 | $40,382 |
Adjustments for Features | 0 | -883 | -187 | -842 | -1,402 | -1,682 |
Feature-Adjusted Total Invoice | $28,958 | $31,984 | $29,083 | $31,235 | $32,605 | $38,700 |
Cost Above Minimum | $0 | $3,026 | $125 | $2,277 | $3,647 | $0 |
Model Year | 2015 | 2015 | 2015 | 2015 | 2015 | 2006 |
Model | Optima | Optima | Optima | Optima | Optima | Armada |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | LE |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
5-speed automatic | $900 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | |
RWD | $0 | |||||
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Power flip-out rear side windows | $125 | |||||
Power liftgate | $350 | |||||
Power-adjustable pedals | $125 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Remote window/roof operation | $15 | |||||
Tilt steering wheel, manual | $150 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
Rollover sensor | $50 | |||||
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Class IV trailer hitch | $300 | |||||
Overhead console storage compartments | $100 | |||||
Rear seat pass-through | $100 | |||||
Removable second-row console | $200 | |||||
Roof rack | $300 | |||||
Trailering equipment (7 wire) | $150 | |||||
Climate Control | ||||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | |||||
Rear HVAC unit | $400 | |||||
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | ||||
Running boards | $350 | |||||
Sunroof | $900 | |||||
Tow hook(s), front | $40 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | $0 | |
Aux input | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | |
HD radio | $50 | $50 | $50 | $50 | $50 | |
Rear seat audio controls | $25 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Traffic information | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | ||||||
Auto-dimming driver-side mirror | $75 | |||||
Auto-dimming passenger-side mirror | $75 | |||||
Detailed driving style feedback | $100 | |||||
Large energy flow and fuel economy display | $25 | |||||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Transmission temperature gauge | $75 | |||||
Trip computer | $150 | $150 | $150 | $150 | $150 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
Folding passenger seat | $150 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Folding third row seats | $600 | |||||
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | |||||
Manual lumbar adjuster, passenger seat | $50 | |||||
Manual recliner, second row seats | $75 | |||||
Power height adjuster, passenger seat | $100 | |||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | |||||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Auto-leveling rear shocks | $200 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Polished alloy wheels | $350 | |||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $6,500 | $7,450 | $6,700 | $7,400 | $8,000 | $8,355 |
Value of Feature Adjustments | $0 | $950 | $200 | $900 | $1,500 | $1,855 |
Value of Feature Adjustments | 0 | -883 | -187 | -842 | -1,402 | -1,682 |
Model Year | 2015 | 2006 |
Model | Optima | Armada |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 123.2 in |
Length | 190.7 in | 206.9 in |
Width | 72.1 in | 78.8 in |
Height | 57.9 in | 77.8 in |
Curb Weight | 3,238 lb. | 5,252 lb. |
Fuel Capacity | 18.5 gal. | 28.0 gal. |
Row 1 Headroom | 40.0 in | 41.0 in |
Row 1 Shoulder Room | 57.3 in | 65.1 in |
Row 1 Hip Room | 54.7 in | 61.3 in |
Row 1 Legroom | 45.5 in | 41.8 in |
Row 2 Headroom | 37.6 in | 40.0 in |
Row 2 Shoulder Room | 55.7 in | 64.5 in |
Row 2 Hip Room | 54.5 in | 60.1 in |
Row 2 Legroom | 34.7 in | 41.9 in |
Row 3 Headroom | 0.0 in | 35.9 in |
Row 3 Shoulder Room | 0.0 in | 63.7 in |
Row 3 Hip Room | 0.0 in | 48.8 in |
Row 3 Legroom | 0.0 in | 32.2 in |
Cargo Volume, Minimum | 15.4 ft3 | 20.0 ft3 |
Cargo Volume, Behind R2 | 15.4 | 56.7 ft3 |
Cargo Volume, Maximum | 15.4 | 97.1 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 67% |
Total Not Requested | 425 | 33% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Total Requested | 750 | 22% |
Total Not Requested | 2625 | 78% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 14% |
Total Not Requested | 1500 | 86% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Total Requested | 1600 | 35% |
Total Not Requested | 2950 | 65% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 850 | 67% |
Total Not Requested | 425 | 33% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Total Requested | 750 | 23% |
Total Not Requested | 2525 | 77% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Sunroof | 900 | Yes |
Rearview camera | 200 | Yes |
Total Requested | 1700 | 100% |
Total Not Requested | 0 | 0% |