The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,300 Kia Optima EX | ||||
Difference: $565 | ||||
Lowest Total Invoice: $26,310 Kia Optima EX | ||||
Difference: $197 | ||||
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Model Year | 2012 | 2012 | 2012 | 2010 |
Model | Optima | Optima | Optima | Rogue |
Trim | EX | SX | Hybrid | SL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $23,200 | $26,500 | $25,700 | $22,050 |
Base Invoice | $21,675 | $24,760 | $24,020 | $20,558 |
Premium Package | 2,950 | 2,950 | 1,930 | |
Navigation system | 1,400 | 1,400 | ||
Premium Technology Package | 5,350 | |||
Leather Package | 1,950 | |||
Door sill trim plates | 130 | |||
Floor mats | 185 | |||
Rear spoiler | 330 | |||
Portable navigation system | 540 | |||
Sunroof | 950 | |||
Premium Package | 2,635 | 2,635 | 1,674 | |
Navigation system | 1,250 | 1,250 | ||
Premium Technology Package | 4,780 | |||
Leather Package | 1,692 | |||
Door sill trim plates | 100 | |||
Floor mats | 141 | |||
Rear spoiler | 268 | |||
Portable navigation system | 449 | |||
Sunroof | 825 | |||
Options (change) | 4,350 | 4,350 | 5,350 | 6,015 |
Options (change) | 3,885 | 3,885 | 4,780 | 5,149 |
Destination | 750 | 750 | 750 | 800 |
Total Price | $28,300 | $31,600 | $31,800 | $28,865 |
Total Invoice | $26,310 | $29,395 | $29,550 | $26,507 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $1,470 | ||||
TrueDelta Adjusted Invoice Difference: $1,038 | ||||
Model Year | 2012 | 2012 | 2012 | 2010 |
Model | Optima | Optima | Optima | Rogue |
Trim | EX | SX | Hybrid | SL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 200hp I4 | 274hp I4 | 166hp I4 H | 170hp I4 |
Transmission | T6 | T6 | T6 | CVT-6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | ?, 8 |
Tire (rear if not all the same) | 215/55-17 | 225/45-18 | 215/55-17 | 225/60-17 |
Total Price | $28,300 | $31,600 | $31,800 | $28,865 |
Adjustments for Features | -905 | -1,530 | -1,730 | 0 |
Feature-Adjusted Total Price | $27,395 | $30,070 | $30,070 | $28,865 |
Cost Above Minimum | $0 | $2,675 | $2,675 | $0 |
Total Invoice | $26,310 | $29,395 | $29,550 | $26,507 |
Adjustments for Features | -841 | -1,423 | -1,608 | 0 |
Feature-Adjusted Total Invoice | $25,469 | $27,972 | $27,942 | $26,507 |
Cost Above Minimum | $0 | $2,503 | $2,473 | $0 |
Model Year | 2012 | 2012 | 2012 | 2010 |
Model | Optima | Optima | Optima | Rogue |
Trim | EX | SX | Hybrid | SL |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
6-speed manually-shiftable CVT | $1100 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | $100 | ||
Remote window/roof operation | $15 | |||
Tilt steering wheel, manual | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | ||||
Rearview camera | $200 | $200 | $200 | |
Rollover sensor | $50 | |||
Temporary spare tire | $150 | |||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo cover | $75 | |||
Cargo mat | $40 | |||
Cargo net | $40 | |||
Cargo organizer | $100 | |||
Rear seat pass-through | $100 | |||
Roof rails | $250 | |||
Trailering equipment (4 wire) | $125 | |||
Climate Control | ||||
Automatic climate control, front | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | |
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | |||
Exterior | ||||
Body kit | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |
Sunroof | $900 | |||
Infotainment | ||||
Bluetooth audio streaming | $25 | $25 | $25 | |
CD changer, in-dash | $325 | |||
CD player | $125 | $125 | $125 | |
HD radio | $50 | $50 | $50 | |
Navigation system | $600 | $600 | $600 | |
Portable navigation system | $400 | |||
Traffic information | $25 | $25 | ||
USB port | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | $100 | ||
Instruments, Lights, and Mirrors | ||||
Automatic headlights | $125 | $125 | $125 | |
Detailed driving style feedback | $100 | |||
Large energy flow and fuel economy display | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Aluminum trim | $100 | |||
Center armrest(s), second row | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | |
Door sill trim plates | $100 | |||
Folding passenger seat | $150 | |||
Folding second row seats | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | ||
Leather seating surfaces | $900 | $900 | $900 | |
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | |||
Partial leather seating sufaces | $450 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $6,850 | $7,475 | $7,675 | $5,945 |
Value of Feature Adjustments | $905 | $1,530 | $1,730 | $0 |
Value of Feature Adjustments | -841 | -1,423 | -1,608 | 0 |
Model Year | 2012 | 2010 |
Model | Optima | Rogue |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 105.9 in |
Length | 190.7 in | 182.9 in |
Width | 72.1 in | 70.9 in |
Height | 57.3 in | 65.3 in |
Curb Weight | 3,207 lb. | 3,268 lb. |
Fuel Capacity | 18.5 gal. | 15.9 gal. |
Row 1 Headroom | 40.0 in | 40.4 in |
Row 1 Shoulder Room | 57.2 in | 55.9 in |
Row 1 Hip Room | 54.7 in | 53.1 in |
Row 1 Legroom | 45.5 in | 42.5 in |
Row 2 Headroom | 37.6 in | 38.3 in |
Row 2 Shoulder Room | 55.7 in | 53.6 in |
Row 2 Hip Room | 54.5 in | 51.2 in |
Row 2 Legroom | 34.7 in | 35.3 in |
Cargo Volume, Minimum | 15.4 ft3 | 28.9 ft3 |
Cargo Volume, Maximum | 15.4 | 57.9 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 200 | 6% |
Total Not Requested | 2905 | 94% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 200 | 7% |
Total Not Requested | 2805 | 93% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | No |
Leather seating surfaces | 900 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | No |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Interior ambient lighting | 150 | Yes |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | No |
Media drive, small | 5 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 850 | 13% |
Total Not Requested | 5605 | 87% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | No |
Total Requested | 75 | 65% |
Total Not Requested | 40 | 35% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | No |
Heated mirrors | 25 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power lumbar adjuster, driver seat | 100 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 975 | 52% |
Total Not Requested | 900 | 48% |
Premium Package | ||
Feature | Value | Requested? |
Audio controls on steering wheel | 125 | Yes |
CD changer, in-dash | 200 | No |
Fog lights | 125 | Yes |
Cargo cover | 75 | No |
Satellite radio | 200 | Yes |
Bluetooth cell phone link | 100 | Yes |
MP3-compatible player | 50 | Yes |
Cargo net | 40 | No |
Trailering equipment (4 wire) | 125 | No |
Cargo organizer | 100 | No |
Bose, 8 speakers (with subwoofer) | 350 | No |
Proximity key | 250 | Yes |
6-speed manually-shiftable CVT | 0 | No |
Steering-wheel-mounted transmission controls | 100 | Yes |
Total Requested | 950 | 52% |
Total Not Requested | 890 | 48% |