The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,320 Kia Optima EX | |||||
Difference: $4,740 | |||||
Lowest Total Invoice: $25,483 Kia Optima EX | |||||
Difference: $4,439 | |||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2006 |
Model | Optima | Optima | Optima | Optima | Relay |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | 3 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. |
Base Price | $25,600 | $30,990 | $35,210 | $30,500 | $26,750 |
Base Invoice | $23,902 | $28,752 | $32,743 | $28,380 | $24,932 |
Remote start | 425 | 425 | 190 | ||
Cargo net | 50 | 50 | 50 | 50 | |
Universal garage door opener | 350 | 350 | 350 | 350 | |
Touring Package | 260 | ||||
Stability control | 450 | ||||
Premium Seating Package | 1,350 | ||||
Satellite radio | 325 | ||||
Navigation system | 1,995 | ||||
Remote start | 353 | 353 | 177 | ||
Cargo net | 42 | 42 | 42 | 42 | |
Universal garage door opener | 291 | 291 | 291 | 291 | |
Touring Package | 242 | ||||
Stability control | 418 | ||||
Premium Seating Package | 1,256 | ||||
Satellite radio | 302 | ||||
Navigation system | 1,855 | ||||
Options (change) | 825 | 400 | 400 | 825 | 4,570 |
Options (change) | 686 | 333 | 333 | 686 | 4,250 |
Destination | 895 | 895 | 895 | 895 | 740 |
Gas Tax | 0 | 0 | -4,919 | 0 | 0 |
Total Price | $27,320 | $32,285 | $31,586 | $32,220 | $32,060 |
Total Invoice | $25,483 | $29,980 | $29,052 | $29,961 | $29,922 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $3,570 | |||||
TrueDelta Adjusted Invoice Difference: $3,347 | |||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2006 |
Model | Optima | Optima | Optima | Optima | Relay |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | 3 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. |
Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 201hp V6 |
Transmission | T6 | T6 | T6 | T6 | A4 |
Drivetrain | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | ?, 6 | ?, 8 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 225/60-17 |
Total Price | $27,320 | $32,285 | $31,586 | $32,220 | $32,060 |
Adjustments for Features | 0 | -385 | -85 | -3,525 | -1,170 |
Feature-Adjusted Total Price | $27,320 | $31,900 | $31,501 | $28,695 | $30,890 |
Cost Above Minimum | $0 | $4,580 | $4,181 | $1,375 | $0 |
Total Invoice | $25,483 | $29,980 | $29,052 | $29,961 | $29,922 |
Adjustments for Features | 0 | -358 | -78 | -3,278 | -1,092 |
Feature-Adjusted Total Invoice | $25,483 | $29,622 | $28,974 | $26,683 | $28,830 |
Cost Above Minimum | $0 | $4,139 | $3,491 | $1,200 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2006 |
Model | Optima | Optima | Optima | Optima | Relay |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | 3 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
4-speed automatic | $800 | ||||
FWD | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||
AC power outlet | $100 | ||||
Air compressor | $35 | ||||
Heated steering wheel | $100 | $100 | |||
Power flip-out rear side windows | $125 | ||||
Power rear side windows | $200 | $200 | $200 | $200 | |
Power sliding door | $400 | ||||
Proximity key | $250 | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | |
Remote start | $150 | $150 | $150 | ||
Tilt steering wheel, manual | $150 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | |||
Brake assist | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | $100 | |||
Knee airbag, driver | $75 | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | |||
Rearview camera | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | $50 | |
Side curtain airbags | $350 | $350 | $350 | $350 | |
Tire-pressure monitor | $75 | $75 | $75 | $75 | |
Vehicle health reports | $0 | $0 | $0 | $0 | |
Cargo Management | |||||
Aluminum roof rails | $250 | ||||
Cargo mat | $40 | $40 | |||
Console with shifter | $150 | $150 | $150 | $150 | |
Overhead console, modular (without modules) | $50 | ||||
Climate Control | |||||
Automatic climate control, front | $200 | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | |
Rear air vents | $100 | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | ||||
Rear HVAC unit | $400 | ||||
Rear wiper | $175 | ||||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bodyside cladding | $350 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Deep-tinted rear windows | $275 | ||||
Laminated front side windows | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | ||||
Rear spoiler | $200 | ||||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | |
Aux input | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
CD player | $125 | ||||
Entertainment system, ceiling-mounted | $1000 | ||||
HD radio | $50 | $50 | |||
Navigation system | $600 | $600 | $600 | ||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | |||
Telematics service, such as OnStar | $200 | ||||
Traffic information | $25 | $25 | |||
Voice control for external devices | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | |||
Wireless headphones (optional) | $0 | ||||
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | $25 | $25 | |
Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | |
Detailed driving style feedback | $100 | $100 | |||
Fog lights | $125 | ||||
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | ||||
Power-folding mirrors | $50 | $50 | |||
Steering-linked headlights | $150 | ||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | |
Seats and Interior Trim | |||||
Cooled or ventilated front seats | $300 | ||||
Foldaway tray table, front row | $75 | ||||
Foldaway tray table, second row | $75 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | |
Folding third row seats | $600 | ||||
Manual height adjuster, passenger seat | $50 | $50 | $50 | ||
Manual recliner, second row seats | $75 | ||||
Memory system, driver seat | $200 | $200 | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | |||
Power height adjuster, passenger seat | $100 | $100 | |||
Power lumbar adjuster, passenger seat | $100 | ||||
Power recliner, driver seat | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | ||||
Power tilt adjuster, passenger seat | $100 | $100 | |||
Removable second row seats | $0 | ||||
Removable third row seats | $0 | ||||
Seatback storage compartments, front seats | $75 | ||||
Seatback storage compartments, second row seats | $75 | ||||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Auto-leveling rear shocks | $200 | ||||
Electronic systems calibration selector | $200 | $200 | |||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | ||||
Sport suspension (upgrade) | $0 | $0 | |||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $6,290 | $6,675 | $6,375 | $9,815 | $7,460 |
Value of Feature Adjustments | $0 | $385 | $85 | $3,525 | $1,170 |
Value of Feature Adjustments | 0 | -358 | -78 | -3,278 | -1,092 |
Model Year | 2018 | 2006 |
Model | Optima | Relay |
Body | 4dr Sedan | 4dr Minivan, ext. |
Wheelbase | 110.4 in | 121.1 in |
Length | 191.1 in | 204.9 in |
Width | 73.2 in | 72.0 in |
Height | 57.7 in | 68.6 in |
Curb Weight | 3,220 lb. | 4,273 lb. |
Fuel Capacity | 18.5 gal. | 25.0 gal. |
Row 1 Headroom | 39.8 in | 39.8 in |
Row 1 Shoulder Room | 58.1 in | 59.9 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 39.9 in |
Row 2 Headroom | 37.8 in | 38.9 in |
Row 2 Shoulder Room | 56.4 in | 61.2 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 38.9 in |
Row 3 Headroom | 0.0 in | 38.1 in |
Row 3 Shoulder Room | 0.0 in | 48.6 in |
Row 3 Legroom | 0.0 in | 36.2 in |
Cargo Volume, Minimum | 15.9 ft3 | 26.9 ft3 |
Cargo Volume, Behind R2 | 15.9 | 74.1 ft3 |
Cargo Volume, Maximum | 15.9 | 136.5 ft3 |
Touring Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Auto-leveling rear shocks | 200 | No |
Air compressor | 35 | No |
Total Requested | 250 | 52% |
Total Not Requested | 235 | 48% |
Premium Seating Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Total Requested | 1400 | 100% |
Total Not Requested | 0 | 0% |