The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,640 Kia Optima EX | |||
Difference: $3,450 | |||
Lowest Total Invoice: $22,795 Kia Optima EX | |||
Difference: $4,203 | |||
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Model Year | 2009 | 2009 | 2013 |
Model | Optima | Optima | Jetta |
Trim | EX | SX | GLI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $20,690 | $21,140 | $23,945 |
Base Invoice | $19,255 | $19,665 | $22,987 |
2.7L V6 | 1,005 | 1,005 | |
Premium Package | 1,300 | 1,300 | |
Convenience Package | 970 | 800 | |
Autobahn Package | 2,250 | ||
6-speed automated manual | 1,100 | ||
2.7L V6 | 840 | 935 | |
Premium Package | 1,160 | 1,160 | |
Convenience Package | 865 | 715 | |
Autobahn Package | 2,160 | ||
6-speed automated manual | 1,056 | ||
Options (change) | 3,275 | 3,105 | 3,350 |
Options (change) | 2,865 | 2,810 | 3,216 |
Destination | 675 | 675 | 795 |
Total Price | $24,640 | $24,920 | $28,090 |
Total Invoice | $22,795 | $23,150 | $26,998 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Volkswagen Jetta dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $4,310 | |||
TrueDelta Adjusted Invoice Difference: $4,999 | |||
Model Year | 2009 | 2009 | 2013 |
Model | Optima | Optima | Jetta |
Trim | EX | SX | GLI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 194hp V6 | 194hp V6 | 200hp I4 |
Transmission | T5 | T5 | S6 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 20/28 MPG | 20/28 MPG | 24/32 MPG |
Audio (watts, speakers) | 360, 7 | 360, 7 | 400, 9 |
Tire (rear if not all the same) | 215/50-17 | 215/50-17 | 225/40-18 |
Total Price | $24,640 | $24,920 | $28,090 |
Adjustments for Features | -860 | -560 | 0 |
Feature-Adjusted Total Price | $23,780 | $24,360 | $28,090 |
Cost Above Minimum | $0 | $580 | $0 |
Total Invoice | $22,795 | $23,150 | $26,998 |
Adjustments for Features | -796 | -520 | 0 |
Feature-Adjusted Total Invoice | $21,999 | $22,630 | $26,998 |
Cost Above Minimum | $0 | $631 | $0 |
Model Year | 2009 | 2009 | 2013 |
Model | Optima | Optima | Jetta |
Trim | EX | SX | GLI |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | $1000 | |
6-speed automated manual | $1100 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Power-adjustable pedals | $125 | ||
Sunshade, rear | $125 | $125 | |
Universal garage door opener | $100 | $100 | |
Cargo Management | |||
Air-conditioned storage compartment | $50 | ||
Rear seat pass-through | $100 | ||
Climate Control | |||
Dual-zone climate control | $125 | ||
Heated windshield washer nozzles | $15 | ||
Exterior | |||
Bodyside moldings | $75 | $75 | |
Infotainment | |||
Bluetooth audio streaming | $25 | ||
Bluetooth cell phone link | $100 | ||
HD radio | $50 | ||
iPod integration | $100 | ||
SD Card slot | $25 | ||
USB port | $25 | $25 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming rearview mirror | $150 | $150 | |
Automatic headlights | $125 | $125 | |
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Door sill trim plates | $100 | $100 | |
Leather seating surfaces | $900 | ||
Manual height adjuster, passenger seat | $50 | ||
Manual lumbar adjuster, passenger seat | $50 | ||
Metal pedals | $75 | $75 | |
Partial leather seating sufaces | $450 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | |
Soft-touch instrument panel (optional) | $0 | ||
Synthetic leather seating surfaces | $0 | ||
Suspension, Wheels, and Tires | |||
Sport suspension (upgrade) | $0 | $0 | |
Transmission | |||
Launch control | $100 | ||
Steering-wheel-mounted transmission controls | $100 | $100 | |
Total Value of Features | $2,925 | $2,625 | $2,065 |
Value of Feature Adjustments | $860 | $560 | $0 |
Value of Feature Adjustments | -796 | -520 | 0 |
Model Year | 2009 | 2013 |
Model | Optima | Jetta |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.1 in | 104.4 in |
Length | 189.0 in | 182.2 in |
Width | 71.1 in | 70.0 in |
Height | 58.3 in | 57.2 in |
Curb Weight | 3,294 lb. | 3,157 lb. |
Fuel Capacity | 16.4 gal. | 14.5 gal. |
Row 1 Headroom | 39.8 in | 38.2 in |
Row 1 Shoulder Room | 57.1 in | 55.2 in |
Row 1 Hip Room | 54.5 in | 0.0 in |
Row 1 Legroom | 43.7 in | 41.2 in |
Row 2 Headroom | 38.0 in | 37.1 in |
Row 2 Shoulder Room | 56.3 in | 53.6 in |
Row 2 Hip Room | 54.7 in | 0.0 in |
Row 2 Legroom | 37.8 in | 38.1 in |
Cargo Volume | 15.0 ft3 | 15.5 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 300 | 29% |
Total Not Requested | 750 | 71% |
Convenience Package | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | No |
Sunshade, rear | 125 | No |
Total Requested | 500 | 69% |
Total Not Requested | 225 | 31% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
6-speed automated manual | ||
Feature | Value | Requested? |
6-speed automated manual | 0 | Yes |
Steering-wheel-mounted transmission controls | 100 | Yes |
Launch control | 100 | No |
Total Requested | 100 | 50% |
Total Not Requested | 100 | 50% |
Autobahn Package | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
Dual-zone climate control | 125 | No |
Synthetic leather seating surfaces | 0 | No |
Heated windshield washer nozzles | 15 | No |
Air-conditioned storage compartment | 50 | No |
225/40HR18 tires | 400 | No |
Fender, 400W, 9 speakers (with subwoofer) | 350 | No |
Total Requested | 1300 | 58% |
Total Not Requested | 940 | 42% |