The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,985 Kia Optima SX | ||||
Difference: $15,380 | ||||
Lowest Total Invoice: $33,431 Kia Optima SX | ||||
Difference: $14,912 | ||||
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Model Year | 2017 | 2017 | 2018 | 2018 |
Model | Optima | Optima | S60 | S60 |
Trim | SX | SX Limited | T6 R-Design | Polestar |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $26,855 | $36,090 | $47,550 | $60,000 |
Base Invoice | $25,023 | $33,481 | $44,697 | $56,400 |
SX Base Package | 3,085 | |||
Technology Package | 4,800 | |||
Universal garage door opener | 350 | 350 | ||
Climate Package | 1,300 | |||
Blind spot warning system | 925 | |||
Metallic paint (extra cost) | 595 | 0 | ||
SX Base Package | 2,842 | |||
Technology Package | 4,380 | |||
Universal garage door opener | 291 | 291 | ||
Climate Package | 1,222 | |||
Blind spot warning system | 870 | |||
Metallic paint (extra cost) | 559 | 0 | ||
Options (change) | 8,235 | 350 | 2,820 | 0 |
Options (change) | 7,513 | 291 | 2,651 | 0 |
Destination | 895 | 895 | 995 | 995 |
Total Price | $35,985 | $37,335 | $51,365 | $60,995 |
Total Invoice | $33,431 | $34,667 | $48,343 | $57,395 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $12,630 | ||||
TrueDelta Adjusted Invoice Difference: $12,324 | ||||
Model Year | 2017 | 2017 | 2018 | 2018 |
Model | Optima | Optima | S60 | S60 |
Trim | SX | SX Limited | T6 R-Design | Polestar |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 245hp I4 | 302hp I4 | 362hp I4 |
Transmission | T6 | T6 | T8 | T8 |
Drivetrain | FWD | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 650, 12 | 650, 12 |
Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 235/40-19 | 245/35-20 |
Total Price | $35,985 | $37,335 | $51,365 | $60,995 |
Adjustments for Features | 0 | -875 | -2,750 | -3,700 |
Feature-Adjusted Total Price | $35,985 | $36,460 | $48,615 | $57,295 |
Cost Above Minimum | $0 | $475 | $0 | $8,680 |
Total Invoice | $33,431 | $34,667 | $48,343 | $57,395 |
Adjustments for Features | 0 | -812 | -2,588 | -3,482 |
Feature-Adjusted Total Invoice | $33,431 | $33,855 | $45,755 | $53,913 |
Cost Above Minimum | $0 | $424 | $0 | $8,158 |
Model Year | 2017 | 2017 | 2018 | 2018 |
Model | Optima | Optima | S60 | S60 |
Trim | SX | SX Limited | T6 R-Design | Polestar |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
8-speed manually-shiftable automatic | $1300 | $1300 | ||
FWD | $0 | $0 | ||
AWD | $1700 | $1700 | ||
Accessories | ||||
Proximity trunk or liftgate opener | $125 | $125 | ||
Remote app | $25 | $25 | ||
Sunshades, second row | $125 | $125 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Around view cameras | $500 | |||
Cyclist detection | $25 | $25 | ||
Driver drowsiness monitor | $150 | $150 | ||
Knee airbag, driver | $75 | $75 | ||
Lane departure prevention, steering-based | $200 | $200 | ||
Obstacle detection, front | $150 | $150 | ||
Pedestrian detection | $50 | $50 | ||
Radar- or camera-based collision preparation system | $0 | $0 | ||
Rearview camera | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | ||
Temporary spare tire | $150 | $150 | ||
Torque vectoring, brake-based | $100 | $100 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Cargo mat | $40 | $40 | ||
Overhead sunglass holder | $25 | $25 | ||
Rear seat pass-through | $100 | $100 | ||
Climate Control | ||||
Automatic air recirculation | $100 | $100 | ||
Heated windshield washer nozzles | $15 | $15 | ||
Rain-sensing wipers | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | ||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | ||
Dual-mode exhaust | $250 | |||
Regenerative braking | $0 | $0 | ||
Exterior | ||||
Front splitter spoiler | $200 | |||
Laminated front side windows | $200 | $200 | ||
Painted brake calipers (optional) | $0 | $0 | ||
Panoramic sunroof | $1200 | $1200 | ||
Sunroof | $900 | $900 | ||
Infotainment | ||||
Android Auto support | $100 | $100 | ||
Apple CarPlay support | $100 | $100 | ||
CD player | $125 | $125 | ||
DVD-compatible player | $0 | $0 | ||
In-vehicle Internet | $150 | $150 | ||
MP3-compatible player | $50 | $50 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Voice control for external devices | $0 | $0 | ||
Wi-Fi hotspot | $50 | $50 | ||
Wireless charging station | $75 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming passenger-side mirror | $75 | $75 | ||
Compass | $0 | $0 | ||
Fog light, rear | $100 | $100 | ||
Headlight washers | $50 | $50 | ||
Large color reconfigurable instrument cluster display | $250 | $250 | ||
LED headlights | $1000 | $1000 | ||
Mirror tilt-down in reverse | $25 | $25 | ||
Road sign information | $75 | $75 | ||
Xenon HID headlights | $500 | $500 | ||
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | ||
Cooled or ventilated front seats | $300 | $300 | ||
Folding passenger seat | $150 | $150 | ||
Leather door panel trim | $250 | $250 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power-folding headrests, second row seats | $50 | $50 | ||
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | |||
Dampers, manually adjustable | $400 | |||
Machined alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | $0 | $0 | |
Ultra-sport suspension (upgrade) | $0 | |||
Transmission | ||||
Launch control | $100 | |||
Total Value of Features | $5,365 | $6,240 | $8,115 | $9,065 |
Value of Feature Adjustments | $0 | $875 | $2,750 | $3,700 |
Value of Feature Adjustments | 0 | -812 | -2,588 | -3,482 |
Model Year | 2017 | 2018 |
Model | Optima | S60 |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 109.3 in |
Length | 191.1 in | 182.5 in |
Width | 73.2 in | 73.4 in |
Height | 57.7 in | 58.4 in |
Curb Weight | 3,220 lb. | 3,620 lb. |
Fuel Capacity | 18.5 gal. | 17.8 gal. |
Row 1 Headroom | 39.8 in | 39.3 in |
Row 1 Shoulder Room | 58.1 in | 57.0 in |
Row 1 Hip Room | 56.0 in | 54.9 in |
Row 1 Legroom | 45.5 in | 41.9 in |
Row 2 Headroom | 37.8 in | 38.3 in |
Row 2 Shoulder Room | 56.4 in | 55.2 in |
Row 2 Hip Room | 56.0 in | 53.5 in |
Row 2 Legroom | 35.6 in | 33.5 in |
Cargo Volume | 15.9 ft3 | 12.0 ft3 |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | Yes |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Navigation system | 600 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Proximity key | 250 | Yes |
Total Requested | 1425 | 55% |
Total Not Requested | 1175 | 45% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Heated second row seats | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Total Requested | 3300 | 64% |
Total Not Requested | 1850 | 36% |
Blind spot warning system | ||
Feature | Value | Requested? |
Blind spot warning system | 200 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Total Requested | 550 | 79% |
Total Not Requested | 150 | 21% |
Climate Package | ||
Feature | Value | Requested? |
Automatic air recirculation | 100 | No |
Heated steering wheel | 100 | Yes |
Heated windshield washer nozzles | 15 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Total Requested | 500 | 81% |
Total Not Requested | 115 | 19% |