Kia Rio Kia Rio 2018 Kia Optima Kia Optima 2018

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Kia Rio vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Rio vs. Kia Optima Invoice Comparison

Lowest Total Price: $20,450

Kia Rio EX   
Difference: $6,525

Lowest Total Invoice: $19,522

Kia Rio EX   
Difference: $5,675

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  Down Payment Interest Rate Term
Model Year20182018201820182018
ModelRioOptimaOptimaOptimaOptima
TrimEXEXHybrid EXPlug-in Hybrid EXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $18,400 $25,600 $30,990 $35,210 $30,500
Base Invoice $17,627 $23,902 $28,752 $32,743 $28,380
Universal garage door opener 350 350 350 350 350
Partial leather seating sufaces 500        
Cargo tray 80 80 80 80 80
Cargo mat 95   95 95  
Floor mats 130        
Cargo net   50 50 50 50
Interior trim, special color         0
Universal garage door opener 291 291 291 291 291
Partial leather seating sufaces 460        
Cargo tray 67 67 67 67 67
Cargo mat 78   78 78  
Floor mats 104        
Cargo net   42 42 42 42
Interior trim, special color         0
Options (change) 1,155 480 575 575 480
Options (change) 1,000 400 478 478 400
Destination 895 895 895 895 895
Gas Tax 0 0 0 -4,919 0
Total Price $20,450 $26,975 $32,460 $31,761 $31,875
Total Invoice $19,522 $25,197 $30,125 $29,197 $29,675

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Rio dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Rio vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Rio EX
TrueDelta Adjusted Price Difference: $2,800
TrueDelta Adjusted Invoice Difference: $2,196
Model Year20182018201820182018
ModelRioOptimaOptimaOptimaOptima
TrimEXEXHybrid EXPlug-in Hybrid EXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine130hp I4185hp I4154hp I4 H154hp I4 PiH245hp I4
TransmissionM6T6T6T6T6
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 4?, 6630, 10630, 10?, 6
Tire (rear if not all the same)185/65-15215/55-17215/55-17215/55-17235/45-18
Total Price$20,450$26,975$32,460$31,761$31,875
Adjustments for Features0-3,725-4,300-4,000-7,625
Feature-Adjusted Total Price$20,450$23,250$28,160$27,761$24,250
Cost Above Minimum$0$0$4,910$4,511$1,000
Total Invoice$19,522$25,197$30,125$29,197$29,675
Adjustments for Features0-3,479-3,991-3,677-7,099
Feature-Adjusted Total Invoice$19,522$21,718$26,134$25,520$22,576
Cost Above Minimum$0$0$4,416$3,802$858

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Features Comparison: Kia Rio vs. Kia Optima

Model Year20182018201820182018
ModelRioOptimaOptimaOptimaOptima
TrimEXEXHybrid EXPlug-in Hybrid EXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150    
6-speed manually-shiftable automatic $1100$1100$1100$1100
FWD$0$0$0$0$0
Accessories 
Heated steering wheel  $100$100 
Proximity key $250$250$250$250
Proximity trunk or liftgate opener $125$125$125$125
Brakes, Airbags, and Other Safety 
Automatic braking, low-speed$200    
Blind spot warning system $200  $200
Cross-traffic warning, rear $100  $100
Forward collision warning$200    
Knee airbag, driver $75$75$75$75
Obstacle detection, rear $250  $250
Pedestrian detection$50    
Rollover sensor $50$50$50$50
Temporary spare tire$150   $150
Climate Control 
Automatic climate control, front $200$200$200$200
Dual-zone climate control $125$125$125$125
Interior air filter $0$0$0$0
Rear air vents $100$100$100$100
Engine / Motor 
10 kWh battery pack   $0 
3.3 kW onboard charger   $0 
Automatic start / stop  $150$150 
Exterior 
Active grille shutters  $0$0 
Black exterior trim (optional)    $0
Body kit  $0$0 
Bright-finished exhaust tip(s) $25  $25
Laminated front side windows $200$200$200$200
Painted brake calipers (optional)    $0
Panoramic sunroof    $1200
Rear spoiler    $200
Infotainment 
HD radio  $50$50 
Navigation system  $600$600 
Rear seat USB outlets (optional)$0    
Surround sound  $250$250 
Traffic information  $25$25 
Voice control for nav and audio  $100$100 
Instruments, Lights, and Mirrors 
Approach detection $25$25$25$25
Detailed driving style feedback  $100$100 
Fog lights$125   $125
Interior ambient lighting    $150
Large energy flow and fuel economy display  $25$25 
LED headlights    $1000
Outside temperature display $50$50$50$50
Power-folding mirrors $50  $50
Steering-linked headlights    $150
Turn signals on or near mirrors $25$25$25$25
Seats and Interior Trim 
Center armrest(s), second row $50$50$50$50
Cooled or ventilated front seats    $300
Folding second row seats$300$300$300 $300
Heated front seats $200$200$200$200
Interior trim, special color$0   $0
Leather seating surfaces $900$900$900$900
Manual height adjuster, driver seat$50    
Manual height adjuster, passenger seat $50$50$50 
Memory system, driver seat $200$200$200$200
Metal pedals    $75
Partial leather seating sufaces$450    
Power 4-way lumbar adjuster, driver seat $150$150$150$150
Power fore-aft adjuster, driver seat $100$100$100$100
Power fore-aft adjuster, passenger seat    $100
Power height adjuster, driver seat $100$100$100$100
Power height adjuster, passenger seat    $100
Power lumbar adjuster, passenger seat    $100
Power recliner, driver seat $100$100$100$100
Power recliner, passenger seat    $100
Power tilt adjuster, driver seat $100$100$100$100
Power tilt adjuster, passenger seat    $100
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350$350 
Electronic systems calibration selector $200  $200
Machined alloy wheels    $350
Performance steering system (optional)    $0
Sport suspension (upgrade)    $0
Transmission 
Steering-wheel-mounted transmission controls    $100
Total Value of Features$2,025$5,750$6,325$6,025$9,650
Value of Feature Adjustments$0$3,725$4,300$4,000$7,625
Value of Feature Adjustments0-3,479-3,991-3,677-7,099

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Specifications Comparison: Kia Rio vs. Kia Optima

Model Year20182018
ModelRioOptima
Body4dr Sedan4dr Sedan
Wheelbase101.6 in110.4 in
Length172.6 in191.1 in
Width67.9 in73.2 in
Height57.1 in57.7 in
Curb Weight2,649 lb.3,220 lb.
Fuel Capacity11.9 gal.18.5 gal.
Row 1 Headroom38.9 in39.8 in
Row 1 Shoulder Room54.1 in58.1 in
Row 1 Hip Room52.9 in56.0 in
Row 1 Legroom42.1 in45.5 in
Row 2 Headroom37.4 in37.8 in
Row 2 Shoulder Room53.3 in56.4 in
Row 2 Hip Room52.4 in56.0 in
Row 2 Legroom33.5 in35.6 in
Cargo Volume13.7 ft315.9 ft3

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Option Package Details
Kia Optima EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%

Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%

Option Package Details
Kia Optima Plug-in Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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