The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,300 Kia Optima SX | |||
Difference: $28,450 | |||
Lowest Total Invoice: $32,975 Kia Optima SX | |||
Difference: $25,944 | |||
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Model Year | 2018 | 2018 | 2013 |
Model | Continental | Continental | Optima |
Trim | Reserve | Black Label | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $54,625 | $65,255 | $26,800 |
Base Invoice | $50,460 | $60,180 | $25,040 |
Climate Package | 850 | ||
CD player, remote | 335 | ||
Panoramic sunroof | 1,750 | ||
3.0L V6 | 3,265 | 3,265 | |
AWD | 2,000 | 2,000 | |
Premium Package | 2,950 | ||
Limited Package | 3,350 | ||
Navigation system | 1,400 | ||
Climate Package | 774 | ||
CD player, remote | 305 | ||
Panoramic sunroof | 1,593 | ||
3.0L V6 | 2,972 | 2,972 | |
AWD | 1,890 | 1,880 | |
Premium Package | 2,635 | ||
Limited Package | 3,250 | ||
Navigation system | 1,250 | ||
Options (change) | 8,200 | 5,265 | 7,700 |
Options (change) | 7,534 | 4,852 | 7,135 |
Destination | 925 | 925 | 800 |
Total Price | $63,750 | $71,445 | $35,300 |
Total Invoice | $58,919 | $65,957 | $32,975 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Lincoln Continental dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $20,215 | |||
TrueDelta Adjusted Invoice Difference: $18,333 | |||
Model Year | 2018 | 2018 | 2013 |
Model | Continental | Continental | Optima |
Trim | Reserve | Black Label | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 400hp V6 | 400hp V6 | 274hp I4 |
Transmission | T6 | T6 | T6 |
Drivetrain | AWD | AWD | FWD |
EPA Fuel Economy (city/highway) | 16/24 MPG | 16/24 MPG | 22/34 MPG |
Audio (watts, speakers) | ?, 13 | ?, 13 | 550, 12 |
Tire (rear if not all the same) | 255/45-19 | 245/40-20 | 225/45-18 |
Total Price | $63,750 | $71,445 | $35,300 |
Adjustments for Features | -8,235 | -9,485 | 0 |
Feature-Adjusted Total Price | $55,515 | $61,960 | $35,300 |
Cost Above Minimum | $0 | $6,445 | $0 |
Total Invoice | $58,919 | $65,957 | $32,975 |
Adjustments for Features | -7,611 | -8,756 | 0 |
Feature-Adjusted Total Invoice | $51,308 | $57,201 | $32,975 |
Cost Above Minimum | $0 | $5,893 | $0 |
Model Year | 2018 | 2018 | 2013 |
Model | Continental | Continental | Optima |
Trim | Reserve | Black Label | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
AWD | $1700 | $1700 | |
FWD | $0 | ||
Accessories | |||
AC power outlet | $100 | $100 | |
Active noise reduction | $0 | $0 | |
Hands-free trunk or liftgate | $100 | $100 | |
Heated steering wheel | $100 | $100 | |
Keyless entry keypad | $50 | $50 | |
Power door closers | $300 | $300 | |
Power trunk closer | $350 | $350 | |
Remote app | $25 | $25 | |
Remote climate control | $25 | $25 | |
Remote start | $150 | $150 | |
Remote window/roof operation | $15 | $15 | |
Sunshade, rear, power | $225 | $225 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
Active glove box | $100 | $100 | |
Active or whiplash-reducing head restraints, front seats | $0 | ||
Blind spot warning system | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | |
Inflatable rear seat belts | $200 | ||
Knee airbag, driver | $75 | $75 | |
Obstacle detection, front | $150 | $150 | |
Obstacle detection, rear | $250 | $250 | |
Safety key | $5 | $5 | |
Temporary spare tire | $150 | $150 | |
Torque vectoring, brake-based | $100 | $100 | |
Cargo Management | |||
Air-conditioned storage compartment | $50 | ||
Cargo net | $40 | $40 | |
Console with shifter | $150 | ||
Console without shifter | $150 | $150 | |
Rear seat pass-through | $100 | $100 | |
Climate Control | |||
Rain-sensing wipers | $175 | $175 | |
Rear air vents | $100 | ||
Rear air vents with automatic controls | $250 | $250 | |
Variable intermittent wipers | $75 | ||
Wiper de-icer | $25 | $25 | |
Exterior | |||
Active grille shutters | $0 | $0 | |
Body kit | $0 | ||
Laminated front side windows | $200 | $200 | |
Laminated rear side windows | $100 | $100 | |
Painted brake calipers (optional) | $0 | ||
Rear spoiler | $200 | ||
Infotainment | |||
4G LTE connectivity | $0 | $0 | |
Android Auto support | $100 | $100 | |
Apple CarPlay support | $100 | $100 | |
Aux input | $50 | ||
CD player | $125 | ||
CD player, remote | $100 | $100 | |
Concierge Services - 4 year subscription | $200 | ||
SMS text-to-speech reader | $25 | $25 | |
Surround sound | $250 | $250 | |
Traffic + travel information | $25 | $25 | |
Traffic information | $25 | ||
Voice control for external devices | $0 | $0 | |
Wi-Fi hotspot | $50 | $50 | |
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | $75 | |
Auto-dimming headlights | $200 | $200 | |
Boost gauge | $75 | $75 | |
Fog lights | $125 | ||
Interior ambient lighting | $150 | ||
Interior ambient lighting, configurable | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | |
LED headlights | $1000 | ||
Speaker lights | $100 | ||
Steering-linked headlights | $150 | $150 | |
Xenon HID headlights | $500 | $500 | |
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Cooled or ventilated front seats | $300 | $300 | |
Floor mats | $75 | $75 | |
Leather door panel trim | $250 | $250 | |
Leather-wrapped steering wheel | $150 | $150 | |
Memory system, passenger seat | $150 | ||
Metal pedals | $75 | ||
Power 4-way lumbar adjuster, driver seat | $150 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | ||
Power headrest fore-aft adjuster, driver seat | $50 | ||
Power headrest fore-aft adjuster, passenger seat | $50 | ||
Power headrest height adjuster, driver seat | $50 | ||
Power headrest height adjuster, passenger seat | $50 | ||
Power height adjuster, passenger seat | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | ||
Power seatback bolsters, driver seat | $100 | ||
Power seatback bolsters, passenger seat | $100 | ||
Power thigh bolsters, driver seat | $100 | ||
Power thigh bolsters, passenger seat | $100 | ||
Power thigh support length adjuster, driver seat | $100 | ||
Power thigh support length adjuster, passenger seat | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | |
Power upper seatback recliner, driver seat | $100 | ||
Power upper seatback recliner, passenger seat | $100 | ||
Synthetic suede headliner | $650 | ||
Upgraded floor mats | $0 | ||
Upholstered instrument panel, leather | $1000 | ||
Wood trim | $300 | $300 | |
Wood trim, alternative type | $300 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
Active steering | $1000 | $1000 | |
Adaptive dampers - electrical | $500 | $500 | |
Chrome-plated alloy wheels | $850 | ||
Electronic systems calibration selector | $200 | $200 | |
Polished alloy wheels | $350 | $350 | |
Sport suspension (upgrade) | $0 | ||
Total Value of Features | $13,360 | $14,610 | $5,125 |
Value of Feature Adjustments | $8,235 | $9,485 | $0 |
Value of Feature Adjustments | -7,611 | -8,756 | 0 |
Model Year | 2018 | 2013 |
Model | Continental | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 117.9 in | 110.0 in |
Length | 201.4 in | 190.7 in |
Width | 75.3 in | 72.1 in |
Height | 58.5 in | 57.3 in |
Curb Weight | 4,547 lb. | 3,385 lb. |
Fuel Capacity | 18.0 gal. | 18.5 gal. |
Row 1 Headroom | 39.3 in | 40.0 in |
Row 1 Shoulder Room | 58.3 in | 57.2 in |
Row 1 Hip Room | 55.9 in | 54.7 in |
Row 1 Legroom | 42.3 in | 45.5 in |
Row 2 Headroom | 37.7 in | 37.6 in |
Row 2 Shoulder Room | 55.9 in | 55.7 in |
Row 2 Hip Room | 54.8 in | 54.5 in |
Row 2 Legroom | 41.3 in | 34.7 in |
Cargo Volume | 16.7 ft3 | 15.4 ft3 |
Climate Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Rain-sensing wipers | 100 | No |
Heated steering wheel | 100 | No |
Wiper de-icer | 25 | No |
Auto-dimming headlights | 200 | No |
Total Requested | 350 | 45% |
Total Not Requested | 425 | 55% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | Yes |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Media drive, small | 5 | No |
App support | 0 | Yes |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 2650 | 87% |
Total Not Requested | 380 | 13% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | -450 | No |
Wood trim | 300 | Yes |
Leather seating surfaces | 450 | Yes |
Wood/leather-wrapped steering wheel | 0 | No |
Additional chrome trim | 0 | No |
First-aid kit | 15 | No |
Upholstered door panels, leather | 250 | Yes |
Chrome-plated alloy wheels | 500 | No |
Painted brake calipers (optional) | 0 | No |
Total Requested | 1000 | 94% |
Total Not Requested | 65 | 6% |