| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Matrix vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Matrix vs. Kia Optima Invoice Comparison
Lowest Total Price: $23,140 Toyota Matrix S | |||||||
| Difference: $3,160 | |||||||
Lowest Total Invoice: $20,846 Toyota Matrix S | |||||||
| Difference: $3,831 | |||||||
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| Model Year | 2009 | 2009 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Matrix | Matrix | Optima | Optima | Optima | Optima | Optima |
| Trim | S | XRS | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $18,360 | $20,760 | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 |
| Base Invoice | $16,798 | $18,994 | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 |
| Navigation system | 1,520 | 1,300 | |||||
| Cruise control | 250 | ||||||
| Sunroof | 890 | 890 | |||||
| Stability control | 250 | ||||||
| 215/45WR17 | 880 | ||||||
| Sport Package | 270 | ||||||
| Technology Package | 2,300 | 2,300 | |||||
| Premium Package | 3,300 | 3,300 | |||||
| Panoramic sunroof | 1,500 | ||||||
| Navigation system | 1,281 | 1,105 | |||||
| Cruise control | 200 | ||||||
| Sunroof | 712 | 712 | |||||
| Stability control | 215 | ||||||
| 215/45WR17 | 704 | ||||||
| Sport Package | 216 | ||||||
| Technology Package | 2,129 | 2,129 | |||||
| Premium Package | 3,059 | 3,059 | |||||
| Panoramic sunroof | 1,395 | ||||||
| Options (change) | 4,060 | 2,190 | 5,600 | 1,500 | 0 | 5,600 | 0 |
| Options (change) | 3,328 | 1,817 | 5,188 | 1,395 | 0 | 5,188 | 0 |
| Destination | 720 | 720 | 800 | 800 | 800 | 800 | 800 |
| Total Price | $23,140 | $23,670 | $30,350 | $34,295 | $26,300 | $33,900 | $36,100 |
| Total Invoice | $20,846 | $21,531 | $28,417 | $31,865 | $24,677 | $31,751 | $33,763 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Matrix dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Matrix vs. Kia Optima
| Lowest Adjusted Price and Invoice: Toyota Matrix S | |||||||
| TrueDelta Adjusted Price Difference: $355 | |||||||
| TrueDelta Adjusted Invoice Difference: $1,199 | |||||||
| Model Year | 2009 | 2009 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Matrix | Matrix | Optima | Optima | Optima | Optima | Optima |
| Trim | S | XRS | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 158hp I4 | 158hp I4 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
| Transmission | M5 | M5 | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | ?, 6 | ?, 8 | 550, 12 | ?, 6 | ?, 8 | ?, 8 |
| Tire (rear if not all the same) | 215/45-17 | 215/45-18 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
| Total Price | $23,140 | $23,670 | $30,350 | $34,295 | $26,300 | $33,900 | $36,100 |
| Adjustments for Features | 0 | -200 | -6,730 | -7,130 | -2,805 | -7,705 | -9,055 |
| Feature-Adjusted Total Price | $23,140 | $23,470 | $23,620 | $27,165 | $23,495 | $26,195 | $27,045 |
| Cost Above Minimum | $0 | $330 | $125 | $3,670 | $0 | $2,700 | $3,550 |
| Total Invoice | $20,846 | $21,531 | $28,417 | $31,865 | $24,677 | $31,751 | $33,763 |
| Adjustments for Features | 0 | -182 | -6,301 | -6,625 | -2,632 | -7,217 | -8,469 |
| Feature-Adjusted Total Invoice | $20,846 | $21,349 | $22,116 | $25,240 | $22,045 | $24,534 | $25,294 |
| Cost Above Minimum | $0 | $503 | $71 | $3,195 | $0 | $2,489 | $3,249 |
Features Comparison: Toyota Matrix vs. Kia Optima
| Model Year | 2009 | 2009 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Matrix | Matrix | Optima | Optima | Optima | Optima | Optima |
| Trim | S | XRS | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||||
| 5-speed manual | $0 | $0 | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | ||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | |||||||
| AC power outlet | $100 | $100 | |||||
| Heated steering wheel | $100 | $100 | $100 | ||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | ||
| Universal garage door opener | $100 | $100 | $100 | $100 | $100 | ||
| Brakes, Airbags, and Other Safety | |||||||
| 911 assist | $25 | $25 | $25 | $25 | |||
| Blind spot warning system | $200 | $200 | $200 | ||||
| Cross-traffic warning, rear | $100 | $100 | $100 | ||||
| Obstacle detection, rear | $250 | $250 | $250 | ||||
| Rearview camera | $200 | $200 | $200 | $200 | |||
| Temporary spare tire | $150 | $150 | |||||
| Vehicle health reports | $0 | $0 | $0 | $0 | |||
| Cargo Management | |||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
| Cargo cover | $75 | $75 | |||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | ||
| Rear seat pass-through | $100 | ||||||
| Climate Control | |||||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | ||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | ||
| Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | ||
| Rear air vents | $100 | $100 | $100 | $100 | $100 | ||
| Rear wiper | $175 | $175 | |||||
| Engine / Motor | |||||||
| Automatic start / stop | $150 | ||||||
| Exterior | |||||||
| Body kit | $0 | $0 | $0 | $0 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | ||
| Painted brake calipers (optional) | $0 | ||||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | |||
| Rear spoiler | $200 | $200 | $200 | ||||
| Sunroof | $900 | $900 | |||||
| Infotainment | |||||||
| App support | $0 | $0 | $0 | $0 | |||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | |||
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | ||
| HD radio | $50 | $50 | $50 | $50 | |||
| Navigation system | $600 | $600 | $600 | $600 | $600 | $600 | |
| Satellite radio | $200 | $200 | $200 | $200 | $200 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | |||
| Surround sound | $250 | $250 | $250 | $250 | |||
| Traffic information | $25 | $25 | $25 | $25 | $25 | $25 | |
| USB port | $25 | $25 | $25 | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | $0 | $0 | |||
| Voice control for nav and audio | $100 | $100 | $100 | $100 | |||
| Instruments, Lights, and Mirrors | |||||||
| Automatic headlights | $125 | $125 | $125 | $125 | $125 | ||
| Compass | $0 | $0 | $0 | $0 | $0 | ||
| Detailed driving style feedback | $100 | ||||||
| Heated mirrors | $25 | $25 | $25 | $25 | $25 | ||
| Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | ||
| Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | ||
| Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | ||
| Large energy flow and fuel economy display | $25 | ||||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | |||
| Speaker lights | $100 | $100 | $100 | $100 | $100 | ||
| Trip computer | $150 | $150 | $150 | $150 | $150 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | ||
| Visor mirror, driver | $10 | $10 | |||||
| Visor mirror, passenger | $10 | $10 | |||||
| Xenon HID headlights | $500 | $500 | $500 | ||||
| Seats and Interior Trim | |||||||
| Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | ||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | |||
| Folding passenger seat | $150 | $150 | |||||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
| Heated front seats | $200 | $200 | $200 | $200 | |||
| Heated second row seats | $200 | $200 | $200 | $200 | |||
| Illuminated door sill trim plates | $200 | $200 | $200 | $200 | |||
| Leather door panel trim | $250 | ||||||
| Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | ||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | $50 | |||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | |||
| Metal pedals | $75 | $75 | $75 | ||||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | |||
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | |||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Wood trim | $300 | ||||||
| Wood/leather-wrapped steering wheel | $150 | ||||||
| Suspension, Wheels, and Tires | |||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | ||||||
| Electronic systems calibration selector | $200 | $200 | |||||
| Sport suspension (upgrade) | $0 | $0 | $0 | $0 | |||
| Transmission | |||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||
| Total Value of Features | $3,045 | $3,245 | $9,775 | $10,175 | $5,850 | $10,750 | $12,100 |
| Value of Feature Adjustments | $0 | $200 | $6,730 | $7,130 | $2,805 | $7,705 | $9,055 |
| Value of Feature Adjustments | 0 | -182 | -6,301 | -6,625 | -2,632 | -7,217 | -8,469 |
Specifications Comparison: Toyota Matrix vs. Kia Optima
| Model Year | 2009 | 2014 |
| Model | Matrix | Optima |
| Body | 4dr Hatch | 4dr Sedan |
| Wheelbase | 102.4 in | 110.0 in |
| Length | 171.9 in | 190.7 in |
| Width | 69.5 in | 72.1 in |
| Height | 61.4 in | 57.9 in |
| Curb Weight | 2,866 lb. | 3,238 lb. |
| Fuel Capacity | 13.2 gal. | 18.5 gal. |
| Row 1 Headroom | 40.5 in | 40.0 in |
| Row 1 Shoulder Room | 53.3 in | 57.3 in |
| Row 1 Hip Room | 52.3 in | 54.7 in |
| Row 1 Legroom | 41.6 in | 45.5 in |
| Row 2 Headroom | 39.3 in | 37.6 in |
| Row 2 Shoulder Room | 52.6 in | 55.7 in |
| Row 2 Hip Room | 43.7 in | 54.5 in |
| Row 2 Legroom | 36.2 in | 34.7 in |
| Cargo Volume, Minimum | 19.8 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 61.5 ft3 | 15.4 ft3 |
Option Package Details
Toyota Matrix S
| Sport Package | ||
| Feature | Value | Requested? |
| Fog lights | 125 | Yes |
| Sport front fascia (optional) | 0 | No |
| Sport rear fascia, e.g. diffuser (optional) | 0 | No |
| Total Requested | 125 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Kia Optima EX
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 625 | 49% |
| Total Not Requested | 650 | 51% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Panoramic sunroof | 1200 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | No |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 3375 | 100% |
Option Package Details
Kia Optima SX Turbo
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 625 | 49% |
| Total Not Requested | 650 | 51% |
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Memory system, driver seat | 200 | No |
| Rearview camera | 200 | No |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | No |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 3275 | 100% |
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