Toyota Prius v Toyota Prius v 2014 BMW 3-Series BMW 3-Series 2012

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Toyota Prius v vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $36,855

Toyota Prius v Five   
Difference: $9,140

Lowest Total Invoice: $34,154

Toyota Prius v Five   
Difference: $8,291

Calculate Payments

  Down Payment Interest Rate Term
Model Year20142012
ModelPrius v3-Series
TrimFive328i
Body4dr Wagon4dr Wagon
Base Price $30,395 $37,500
Base Invoice $28,295 $34,680
Advanced Technology Package 5,650  
Steering-linked headlights   900
Navigation system   2,150
Satellite radio - one year subscription   350
Adaptive cruise control   2,400
Proximity key   500
Heated front seats   500
App support   250
Metallic paint (extra cost)   550
Advanced Technology Package 5,049  
Steering-linked headlights   820
Navigation system   1,955
Satellite radio - one year subscription   320
Adaptive cruise control   2,135
Proximity key   455
Heated front seats   455
App support   230
Metallic paint (extra cost)   500
Options (change) 5,650 7,600
Options (change) 5,049 6,870
Destination 810 895
Total Price $36,855 $45,995
Total Invoice $34,154 $42,445

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius v vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $9,580
TrueDelta Adjusted Invoice Difference: $8,699
Model Year20142012
ModelPrius v3-Series
TrimFive328i
Body4dr Wagon4dr Wagon
Engine98hp I4 H230hp I6
TransmissionCVTM6
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)120, 8180, 8
Tire (rear if not all the same)215/50-17225/45-17
Total Price$36,855$45,995
Adjustments for Features-4400
Feature-Adjusted Total Price$36,415$45,995
Total Invoice$34,154$42,445
Adjustments for Features-4080
Feature-Adjusted Total Invoice$33,746$42,445

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Features Comparison: Toyota Prius v vs. BMW 3-Series

Model Year20142012
ModelPrius v3-Series
TrimFive328i
Body4dr Wagon4dr Wagon
Transmission and Drivetrain 
CVT$1000 
6-speed manual $150
FWD$0 
RWD $0
Accessories 
Remote app $25
Remote window/roof operation $15
Semi-automated parking system$500 
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75 
Radar- or camera-based collision preparation system$0 
Rearview camera$200 
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo area partition net $40
Console with shifter $150
Console without shifter$150 
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Climate Control 
Automatic air recirculation $100
Dual-zone climate control $125
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Rear air vents with manual controls $150
Residual heat $50
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop$150 
Exterior 
Bright-finished exhaust tip(s) $25
Rear spoiler$200 
Infotainment 
iPod integration $100
Media drive $15
Satellite radio$200 
Satellite radio - one year subscription $250
Traffic + travel information$25 
Traffic information $25
USB port$25 
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150 
Digital instruments$0 
Headlight washers$50 
Interior ambient lighting $150
LED headlights$1000 
Mirror tilt-down in reverse $25
Steering-linked headlights $150
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Manual fore-aft adjuster, second row seats$75 
Manual height adjuster, driver seat$50 
Manual recliner, second row seats$75 
Manual tilt adjuster, driver seat $50
Manual tilt adjuster, passenger seat $50
Power lumbar adjuster, driver seat$100 
Synthetic leather seating surfaces$0 
Wood trim $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$4,575$4,135
Value of Feature Adjustments$440$0
Value of Feature Adjustments-4080

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Specifications Comparison: Toyota Prius v vs. BMW 3-Series

Model Year20142012
ModelPrius v3-Series
Body4dr Wagon4dr Wagon
Wheelbase109.4 in108.7 in
Length181.7 in178.2 in
Width69.9 in71.5 in
Height62.0 in55.8 in
Curb Weight3,275 lb.3,463 lb.
Fuel Capacity11.9 gal.15.9 gal.
Row 1 Headroom39.6 in37.4 in
Row 1 Shoulder Room55.9 in55.4 in
Row 1 Hip Room53.5 in0.0 in
Row 1 Legroom41.3 in41.5 in
Row 2 Headroom38.6 in38.0 in
Row 2 Shoulder Room55.2 in55.1 in
Row 2 Hip Room53.5 in0.0 in
Row 2 Legroom35.9 in34.6 in
Cargo Volume,
Minimum
34.3 ft324.8 ft3
Cargo Volume,
Maximum
67.3 ft358.0 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Radar- or camera-based collision preparation system0No
Parking guidance system - active500No
JBL, 120W, 8 speakers350No
Total Requested185069%
Total Not Requested85031%

Option Package Details
BMW 3-Series 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested107596%
Total Not Requested404%

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