Toyota Prius v Toyota Prius v 2017 BMW 3-Series BMW 3-Series 2012

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Toyota Prius v vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $35,155

Toyota Prius v Five   
Difference: $12,990

Lowest Total Invoice: $32,671

Toyota Prius v Five   
Difference: $11,734

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172012
ModelPrius v3-Series
TrimFive328i
Body4dr Wagon4dr Wagon
Base Price $30,935 $37,500
Base Invoice $28,798 $34,680
Advanced Technology Package 3,335  
Premium Package   1,900
Steering-linked headlights   900
Navigation system   2,150
Satellite radio - one year subscription   350
Adaptive cruise control   2,400
Proximity key   500
Auto-dimming headlights   250
Heated front seats   500
App support   250
Metallic paint (extra cost)   550
Advanced Technology Package 2,988  
Premium Package   1,730
Steering-linked headlights   820
Navigation system   1,955
Satellite radio - one year subscription   320
Adaptive cruise control   2,135
Proximity key   455
Auto-dimming headlights   230
Heated front seats   455
App support   230
Metallic paint (extra cost)   500
Options (change) 3,335 9,750
Options (change) 2,988 8,830
Destination 885 895
Total Price $35,155 $48,145
Total Invoice $32,671 $44,405

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $11,780
TrueDelta Adjusted Invoice Difference: $10,618
Model Year20172012
ModelPrius v3-Series
TrimFive328i
Body4dr Wagon4dr Wagon
Engine98hp I4 H230hp I6
TransmissionCVTM6
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)120, 8180, 8
Tire (rear if not all the same)215/50-17225/45-17
Total Price$35,155$48,145
Adjustments for Features0-1,210
Feature-Adjusted Total Price$35,155$46,935
Total Invoice$32,671$44,405
Adjustments for Features0-1,116
Feature-Adjusted Total Invoice$32,671$43,289

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Features Comparison: Toyota Prius v vs. BMW 3-Series

Model Year20172012
ModelPrius v3-Series
TrimFive328i
Body4dr Wagon4dr Wagon
Transmission and Drivetrain 
CVT$1000 
6-speed manual $150
FWD$0 
RWD $0
Accessories 
Remote app $25
Remote window/roof operation $15
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75 
Lane departure warning$200 
Radar- or camera-based collision preparation system$0 
Rearview camera$200 
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo area partition net $40
Console with shifter $150
Console without shifter$150 
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Climate Control 
Automatic air recirculation $100
Dual-zone climate control $125
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Rear air vents with manual controls $150
Residual heat $50
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop$150 
Exterior 
Bright-finished exhaust tip(s) $25
Rear spoiler$200 
Infotainment 
iPod integration $100
Media drive $15
Satellite radio$200 
Satellite radio - one year subscription $250
Siri Eyes Free support$0 
Traffic + travel information$25 
Traffic information $25
USB port$25 
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Compass $0
Digital instruments$0 
Interior ambient lighting $150
LED headlights$1000 
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Steering-linked headlights $150
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power fore-aft adjuster, passenger seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power recliner, passenger seat $100
Power tilt adjuster, passenger seat $100
Synthetic leather seating surfaces$0 
Wood trim $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$3,925$5,135
Value of Feature Adjustments$0$1,210
Value of Feature Adjustments0-1,116

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Specifications Comparison: Toyota Prius v vs. BMW 3-Series

Model Year20172012
ModelPrius v3-Series
Body4dr Wagon4dr Wagon
Wheelbase109.4 in108.7 in
Length181.7 in178.2 in
Width69.9 in71.5 in
Height62.0 in55.8 in
Curb Weight3,275 lb.3,463 lb.
Fuel Capacity11.9 gal.15.9 gal.
Row 1 Headroom39.6 in37.4 in
Row 1 Shoulder Room55.9 in55.4 in
Row 1 Hip Room53.5 in0.0 in
Row 1 Legroom41.3 in41.5 in
Row 2 Headroom38.6 in38.0 in
Row 2 Shoulder Room55.2 in55.1 in
Row 2 Hip Room53.5 in0.0 in
Row 2 Legroom35.9 in34.6 in
Cargo Volume,
Minimum
34.3 ft324.8 ft3
Cargo Volume,
Maximum
67.3 ft358.0 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested205079%
Total Not Requested55021%

Option Package Details
BMW 3-Series 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Compass0No
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat50No
Total Requested60036%
Total Not Requested105064%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested107596%
Total Not Requested404%

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