Toyota Prius v Toyota Prius v 2017 BMW 3-Series BMW 3-Series 2010

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Toyota Prius v vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $35,155

Toyota Prius v Five   
Difference: $11,220

Lowest Total Invoice: $32,671

Toyota Prius v Five   
Difference: $10,099

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172010
ModelPrius v3-Series
TrimFive328i
Body4dr Wagon4dr Wagon
Base Price $30,935 $35,700
Base Invoice $28,798 $33,025
Advanced Technology Package 3,335  
Premium Package   1,900
Navigation system   2,100
Steering-linked headlights   900
Metallic paint (extra cost)   550
Auto-dimming headlights   250
HD radio   350
Heated front seats   500
Proximity key   500
Adaptive cruise control   2,400
Satellite radio - one year subscription   350
Advanced Technology Package 2,988  
Premium Package   1,730
Navigation system   1,910
Steering-linked headlights   820
Metallic paint (extra cost)   500
Auto-dimming headlights   230
HD radio   315
Heated front seats   455
Proximity key   455
Adaptive cruise control   2,135
Satellite radio - one year subscription   320
Options (change) 3,335 9,800
Options (change) 2,988 8,870
Destination 885 875
Total Price $35,155 $46,375
Total Invoice $32,671 $42,770

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $10,135
TrueDelta Adjusted Invoice Difference: $9,098
Model Year20172010
ModelPrius v3-Series
TrimFive328i
Body4dr Wagon4dr Wagon
Engine98hp I4 H230hp I6
TransmissionCVTM6
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)120, 8?, 6
Tire (rear if not all the same)215/50-17225/45-17
Total Price$35,155$46,375
Adjustments for Features0-1,085
Feature-Adjusted Total Price$35,155$45,290
Total Invoice$32,671$42,770
Adjustments for Features0-1,001
Feature-Adjusted Total Invoice$32,671$41,769

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Features Comparison: Toyota Prius v vs. BMW 3-Series

Model Year20172010
ModelPrius v3-Series
TrimFive328i
Body4dr Wagon4dr Wagon
Transmission and Drivetrain 
CVT$1000 
6-speed manual $150
FWD$0 
RWD $0
Accessories 
Remote window/roof operation $15
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75 
Lane departure warning$200 
Radar- or camera-based collision preparation system$0 
Rearview camera$200 
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo area partition net $40
Console with shifter $150
Console without shifter$150 
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Climate Control 
Automatic air recirculation $100
Dual-zone climate control $125
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Rear air vents with manual controls $150
Variable intermittent wipers$75 
Engine / Motor 
Automatic start / stop$150 
Exterior 
Bright-finished exhaust tip(s) $25
Rear spoiler$200 
Infotainment 
App support$0 
Bluetooth audio streaming$25 
DVD-compatible player$0 
iPod integration $100
Media drive $15
Satellite radio$200 
Satellite radio - one year subscription $250
Siri Eyes Free support$0 
SMS text-to-speech reader$25 
Traffic + travel information$25 
Traffic information $25
USB port$25 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Compass $0
Digital instruments$0 
Interior ambient lighting $150
LED headlights$1000 
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Steering-linked headlights $150
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power fore-aft adjuster, passenger seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power recliner, passenger seat $100
Power tilt adjuster, passenger seat $100
Synthetic leather seating surfaces$0 
Wood trim $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$3,975$5,060
Value of Feature Adjustments$0$1,085
Value of Feature Adjustments0-1,001

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Specifications Comparison: Toyota Prius v vs. BMW 3-Series

Model Year20172010
ModelPrius v3-Series
Body4dr Wagon4dr Wagon
Wheelbase109.4 in108.7 in
Length181.7 in178.2 in
Width69.9 in71.5 in
Height62.0 in55.8 in
Curb Weight3,275 lb.3,463 lb.
Fuel Capacity11.9 gal.15.9 gal.
Row 1 Headroom39.6 in38.5 in
Row 1 Shoulder Room55.9 in55.4 in
Row 1 Hip Room53.5 in0.0 in
Row 1 Legroom41.3 in41.5 in
Row 2 Headroom38.6 in38.0 in
Row 2 Shoulder Room55.2 in55.1 in
Row 2 Hip Room53.5 in0.0 in
Row 2 Legroom35.9 in34.6 in
Cargo Volume,
Minimum
34.3 ft324.8 ft3
Cargo Volume,
Maximum
67.3 ft358.0 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested205079%
Total Not Requested55021%

Option Package Details
BMW 3-Series 328i

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75No
Compass0No
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Total Requested90046%
Total Not Requested105054%

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