Toyota Prius v Toyota Prius v 2017 BMW 3-Series BMW 3-Series 2018

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Toyota Prius v vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $35,380

Toyota Prius v Five   
Difference: $14,865

Lowest Total Invoice: $32,811

Toyota Prius v Five   
Difference: $14,619

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720182018
ModelPrius v3-Series3-Series
TrimFive328d330i
Body4dr Wagon4dr Wagon4dr Wagon
Base Price $30,935 $45,950 $44,450
Base Invoice $28,798 $43,415 $42,020
Advanced Technology Package 3,335    
Floor mats 225    
Navigation system   1,700 1,700
Convenience Tier   850 850
Metallic paint (extra cost)   550 550
Heated front seats   500 500
Adaptive cruise control, all-speed   1,200 1,200
Advanced Technology Package 2,988    
Floor mats 140    
Navigation system   1,565 1,565
Convenience Tier   780 780
Metallic paint (extra cost)   505 505
Heated front seats   460 460
Adaptive cruise control, all-speed   1,105 1,105
Options (change) 3,560 4,800 4,800
Options (change) 3,128 4,415 4,415
Destination 885 995 995
Total Price $35,380 $51,745 $50,245
Total Invoice $32,811 $48,825 $47,430

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $9,145
TrueDelta Adjusted Invoice Difference: $9,219
Model Year201720182018
ModelPrius v3-Series3-Series
TrimFive328d330i
Body4dr Wagon4dr Wagon4dr Wagon
Engine98hp I4 H180hp I4 D248hp I4
TransmissionCVTT8T8
DrivetrainFWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)120, 8205, 9205, 9
Tire (rear if not all the same)215/50-17225/50-17225/50-17
Total Price$35,380$51,745$50,245
Adjustments for Features0-5,620-5,720
Feature-Adjusted Total Price$35,380$46,125$44,525
Cost Above Minimum$0$1,600$0
Total Invoice$32,811$48,825$47,430
Adjustments for Features0-5,303-5,400
Feature-Adjusted Total Invoice$32,811$43,522$42,030
Cost Above Minimum$0$1,492$0

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Features Comparison: Toyota Prius v vs. BMW 3-Series

Model Year201720182018
ModelPrius v3-Series3-Series
TrimFive328d330i
Body4dr Wagon4dr Wagon4dr Wagon
Transmission and Drivetrain 
CVT$1000  
8-speed manually-shiftable automatic $1300$1300
FWD$0  
AWD $1700$1700
Accessories 
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Hands-free trunk or liftgate $100$100
Remote app $25$25
Remote window/roof operation $15$15
Brakes, Airbags, and Other Safety 
Forward collision warning $200$200
Hill descent control $250$250
Knee airbag, passenger $75$75
Lane departure warning$200  
Radar- or camera-based collision preparation system$0  
Temporary spare tire$150  
Tires, run-flat $150$150
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo area partition net $40$40
Cargo mat$40  
Console with shifter $150$150
Console without shifter$150  
Liftglass or two-piece tailgate $150$150
Overhead sunglass holder$25  
Climate Control 
Automatic air recirculation $100$100
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Rain-sensing wipers $175$175
Rear air vents with manual controls $150$150
Residual heat $50$50
Variable intermittent wipers$75  
Engine / Motor 
Regenerative braking $0$0
Infotainment 
4G LTE connectivity $0$0
Handwriting recognition $200$200
In-vehicle Internet $150$150
Media drive $15$15
Navigation map updates, three years $0$0
S Voice support $0$0
Satellite radio$200  
Satellite radio - one year subscription $250$250
SMS text-to-speech reader$25  
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming headlights$200  
Compass $0$0
Digital instruments$0  
Interior ambient lighting $150$150
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Tachometer $75$75
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Door sill trim plates $100$100
Leather-wrapped steering wheel $150$150
Manual fore-aft adjuster, second row seats$75  
Manual recliner, second row seats$75  
Manual thigh support length adjuster, driver seat $50$50
Manual thigh support length adjuster, passenger seat $50$50
Memory system, driver seat $200$200
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150$150
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, passenger seat $100$100
Power seatback bolsters, driver seat $100$100
Power seatback bolsters, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Wood trim $300$300
Transmission 
Launch control  $100
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$2,915$8,535$8,635
Value of Feature Adjustments$0$5,620$5,720
Value of Feature Adjustments0-5,303-5,400

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Specifications Comparison: Toyota Prius v vs. BMW 3-Series

Model Year20172018
ModelPrius v3-Series
Body4dr Wagon4dr Wagon
Wheelbase109.4 in110.6 in
Length181.7 in182.0 in
Width69.9 in71.3 in
Height62.0 in56.3 in
Curb Weight3,275 lb.3,663 lb.
Fuel Capacity11.9 gal.15.8 gal.
Row 1 Headroom39.6 in40.4 in
Row 1 Shoulder Room55.9 in55.1 in
Row 1 Hip Room53.5 in0.0 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom38.6 in38.3 in
Row 2 Shoulder Room55.2 in55.1 in
Row 2 Hip Room53.5 in0.0 in
Row 2 Legroom35.9 in35.0 in
Cargo Volume,
Minimum
34.3 ft317.5 ft3
Cargo Volume,
Maximum
67.3 ft353.0 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested185071%
Total Not Requested75029%

Option Package Details
BMW 3-Series 328d

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200No
Total Requested00%
Total Not Requested900100%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested72565%
Total Not Requested39035%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%

Option Package Details
BMW 3-Series 330i

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200No
Total Requested00%
Total Not Requested900100%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25Yes
Remote app25No
Total Requested72565%
Total Not Requested39035%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested25028%
Total Not Requested65072%

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