Toyota Prius v Toyota Prius v 2017 BMW 3-Series BMW 3-Series 2014

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Toyota Prius v vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $35,380

Toyota Prius v Five   
Difference: $12,545

Lowest Total Invoice: $32,811

Toyota Prius v Five   
Difference: $11,479

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720142014
ModelPrius v3-Series3-Series
TrimFive328i328d
Body4dr Wagon4dr Wagon4dr Wagon
Base Price $30,935 $41,450 $42,950
Base Invoice $28,798 $38,315 $39,695
Advanced Technology Package 3,335    
Floor mats 225    
Navigation system   2,150 2,150
Steering-linked headlights   900 900
Metallic paint (extra cost)   550 550
Heated front seats   500 500
Auto-dimming headlights   250 250
Adaptive cruise control, all-speed   1,200 1,200
Advanced Technology Package 2,988    
Floor mats 140    
Navigation system   1,955 1,955
Steering-linked headlights   820 820
Metallic paint (extra cost)   500 500
Heated front seats   455 455
Auto-dimming headlights   230 230
Adaptive cruise control, all-speed   1,090 1,090
Options (change) 3,560 5,550 5,550
Options (change) 3,128 5,050 5,050
Destination 885 925 925
Total Price $35,380 $47,925 $49,425
Total Invoice $32,811 $44,290 $45,670

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius v vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $8,300
TrueDelta Adjusted Invoice Difference: $7,556
Model Year201720142014
ModelPrius v3-Series3-Series
TrimFive328i328d
Body4dr Wagon4dr Wagon4dr Wagon
Engine98hp I4 H240hp I4180hp I4 D
TransmissionCVTT8T8
DrivetrainFWDAWDAWD
EPA Fuel Economy (city/highway)44/40 MPG25/33 MPG25/33 MPG
Audio (watts, speakers)120, 8205, 9205, 9
Tire (rear if not all the same)215/50-17225/50-17225/50-17
Total Price$35,380$47,925$49,425
Adjustments for Features0-4,245-4,145
Feature-Adjusted Total Price$35,380$43,680$45,280
Cost Above Minimum$0$0$1,600
Total Invoice$32,811$44,290$45,670
Adjustments for Features0-3,923-3,830
Feature-Adjusted Total Invoice$32,811$40,367$41,840
Cost Above Minimum$0$0$1,473

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Features Comparison: Toyota Prius v vs. BMW 3-Series

Model Year201720142014
ModelPrius v3-Series3-Series
TrimFive328i328d
Body4dr Wagon4dr Wagon4dr Wagon
Transmission and Drivetrain 
CVT$1000  
8-speed manually-shiftable automatic $1300$1300
FWD$0  
AWD $1700$1700
Accessories 
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Proximity key$250  
Remote app $25$25
Remote window/roof operation $15$15
Brakes, Airbags, and Other Safety 
Forward collision warning $200$200
Hill descent control $250$250
Knee airbag, passenger $75$75
Lane departure warning$200  
Radar- or camera-based collision preparation system$0  
Rearview camera$200  
Temporary spare tire$150  
Tires, run-flat $150$150
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo area partition net $40$40
Cargo mat$40  
Console with shifter $150$150
Console without shifter$150  
Liftglass or two-piece tailgate $150$150
Overhead sunglass holder$25  
Climate Control 
Automatic air recirculation $100$100
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Rain-sensing wipers $175$175
Rear air vents with manual controls $150$150
Residual heat $50$50
Variable intermittent wipers$75  
Engine / Motor 
Regenerative braking $0$0
Exterior 
Bright-finished exhaust tip(s) $25$25
Infotainment 
Handwriting recognition $200$200
In-vehicle Internet $150$150
Media drive $15$15
S Voice support $0$0
Satellite radio$200  
Text dictation $50$50
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror $75$75
Compass $0$0
Digital instruments$0  
Interior ambient lighting $150$150
LED headlights$1000  
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Tachometer $75$75
Turn signals on or near mirrors $25$25
Xenon HID headlights $500$500
Seats and Interior Trim 
Leather-wrapped steering wheel $150$150
Manual fore-aft adjuster, second row seats$75  
Manual recliner, second row seats$75  
Memory system, driver seat $200$200
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Wood trim $300$300
Transmission 
Launch control $100 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$4,140$8,385$8,285
Value of Feature Adjustments$0$4,245$4,145
Value of Feature Adjustments0-3,923-3,830

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Specifications Comparison: Toyota Prius v vs. BMW 3-Series

Model Year20172014
ModelPrius v3-Series
Body4dr Wagon4dr Wagon
Wheelbase109.4 in110.6 in
Length181.7 in182.1 in
Width69.9 in71.3 in
Height62.0 in56.5 in
Curb Weight3,274 lb.4,045 lb.
Fuel Capacity11.9 gal.15.8 gal.
Row 1 Headroom39.6 in40.4 in
Row 1 Shoulder Room55.9 in55.1 in
Row 1 Hip Room53.5 in0.0 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom38.6 in38.3 in
Row 2 Shoulder Room55.2 in55.1 in
Row 2 Hip Room53.5 in0.0 in
Row 2 Legroom35.9 in35.0 in
Cargo Volume,
Minimum
34.3 ft317.5 ft3
Cargo Volume,
Maximum
67.3 ft353.0 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested205079%
Total Not Requested55021%

Option Package Details
BMW 3-Series 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision alert200No
Total Requested00%
Total Not Requested900100%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15No
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200No
App support0Yes
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested72564%
Total Not Requested41536%

Option Package Details
BMW 3-Series 328d

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision alert200No
Total Requested00%
Total Not Requested900100%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15No
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200No
App support0Yes
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested72564%
Total Not Requested41536%

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