Toyota Prius v Toyota Prius v 2017 BMW 3-Series BMW 3-Series 2016

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Toyota Prius v vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $35,380

Toyota Prius v Five   
Difference: $14,965

Lowest Total Invoice: $32,811

Toyota Prius v Five   
Difference: $14,199

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720162016
ModelPrius v3-Series3-Series
TrimFive328i328d
Body4dr Wagon4dr Wagon4dr Wagon
Base Price $30,935 $42,650 $44,150
Base Invoice $28,798 $39,920 $41,300
Advanced Technology Package 3,335    
Floor mats 225    
Navigation system   1,950 1,950
Lighting Package   800 800
Premium Package   1,700 1,700
Metallic paint (extra cost)   550 550
Heated front seats   500 500
Adaptive cruise control, all-speed   1,200 1,200
Advanced Technology Package 2,988    
Floor mats 140    
Navigation system   1,775 1,775
Lighting Package   730 730
Premium Package   1,545 1,545
Metallic paint (extra cost)   500 500
Heated front seats   455 455
Adaptive cruise control, all-speed   1,090 1,090
Options (change) 3,560 6,700 6,700
Options (change) 3,128 6,095 6,095
Destination 885 995 995
Total Price $35,380 $50,345 $51,845
Total Invoice $32,811 $47,010 $48,390

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius v vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $9,020
TrueDelta Adjusted Invoice Difference: $8,648
Model Year201720162016
ModelPrius v3-Series3-Series
TrimFive328i328d
Body4dr Wagon4dr Wagon4dr Wagon
Engine98hp I4 H240hp I4180hp I4 D
TransmissionCVTT8T8
DrivetrainFWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)120, 8205, 9205, 9
Tire (rear if not all the same)215/50-17225/50-17225/50-17
Total Price$35,380$50,345$51,845
Adjustments for Features0-5,945-5,845
Feature-Adjusted Total Price$35,380$44,400$46,000
Cost Above Minimum$0$0$1,600
Total Invoice$32,811$47,010$48,390
Adjustments for Features0-5,551-5,455
Feature-Adjusted Total Invoice$32,811$41,459$42,935
Cost Above Minimum$0$0$1,476

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Features Comparison: Toyota Prius v vs. BMW 3-Series

Model Year201720162016
ModelPrius v3-Series3-Series
TrimFive328i328d
Body4dr Wagon4dr Wagon4dr Wagon
Transmission and Drivetrain 
CVT$1000  
8-speed manually-shiftable automatic $1300$1300
FWD$0  
AWD $1700$1700
Accessories 
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Hands-free trunk or liftgate $100$100
Remote app $25$25
Remote window/roof operation $15$15
Brakes, Airbags, and Other Safety 
Forward collision warning $200$200
Hill descent control $250$250
Knee airbag, passenger $75$75
Lane departure warning$200  
Radar- or camera-based collision preparation system$0  
Rearview camera$200  
Temporary spare tire$150  
Tires, run-flat $150$150
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo area partition net $40$40
Cargo mat$40  
Console with shifter $150$150
Console without shifter$150  
Liftglass or two-piece tailgate $150$150
Overhead sunglass holder$25  
Climate Control 
Automatic air recirculation $100$100
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Rain-sensing wipers $175$175
Rear air vents with manual controls $150$150
Residual heat $50$50
Variable intermittent wipers$75  
Engine / Motor 
Regenerative braking $0$0
Exterior 
Black exterior trim (optional) $0$0
Infotainment 
4G LTE connectivity $0$0
Handwriting recognition $200$200
In-vehicle Internet $150$150
Media drive $15$15
Navigation map updates, three years $0$0
S Voice support $0$0
Satellite radio$200  
Satellite radio - one year subscription $250$250
SMS text-to-speech reader$25  
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror $75$75
Compass $0$0
Digital instruments$0  
Interior ambient lighting $150$150
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Tachometer $75$75
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Door sill trim plates $100$100
Leather-wrapped steering wheel $150$150
Manual fore-aft adjuster, second row seats$75  
Manual recliner, second row seats$75  
Manual thigh support length adjuster, driver seat $50$50
Manual thigh support length adjuster, passenger seat $50$50
Memory system, driver seat $200$200
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150$150
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, passenger seat $100$100
Power seatback bolsters, driver seat $100$100
Power seatback bolsters, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Wood trim $300$300
Transmission 
Launch control $100 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$2,915$8,860$8,760
Value of Feature Adjustments$0$5,945$5,845
Value of Feature Adjustments0-5,551-5,455

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Specifications Comparison: Toyota Prius v vs. BMW 3-Series

Model Year20172016
ModelPrius v3-Series
Body4dr Wagon4dr Wagon
Wheelbase109.4 in110.6 in
Length181.7 in182.0 in
Width69.9 in71.3 in
Height62.0 in56.3 in
Curb Weight3,275 lb.3,621 lb.
Fuel Capacity11.9 gal.15.8 gal.
Row 1 Headroom39.6 in40.4 in
Row 1 Shoulder Room55.9 in55.1 in
Row 1 Hip Room53.5 in0.0 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom38.6 in38.3 in
Row 2 Shoulder Room55.2 in55.1 in
Row 2 Hip Room53.5 in0.0 in
Row 2 Legroom35.9 in35.0 in
Cargo Volume,
Minimum
34.3 ft317.5 ft3
Cargo Volume,
Maximum
67.3 ft353.0 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Panoramic sunroof1200Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested205079%
Total Not Requested55021%

Option Package Details
BMW 3-Series 328i

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200No
Total Requested00%
Total Not Requested900100%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
App support0Yes
Remote app25No
Navigation system600Yes
Traffic + travel information25Yes
Total Requested72565%
Total Not Requested39035%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150No
Auto-dimming headlights200Yes
Total Requested20057%
Total Not Requested15043%
Premium Package
FeatureValueRequested?
LED headlights1000Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Total Requested125066%
Total Not Requested65034%

Option Package Details
BMW 3-Series 328d

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200No
Total Requested00%
Total Not Requested900100%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
App support0Yes
Remote app25No
Navigation system600Yes
Traffic + travel information25Yes
Total Requested72565%
Total Not Requested39035%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150No
Auto-dimming headlights200Yes
Total Requested20057%
Total Not Requested15043%
Premium Package
FeatureValueRequested?
LED headlights1000Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Total Requested125066%
Total Not Requested65034%

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