Toyota Prius v Toyota Prius v 2017 Kia Niro Kia Niro 2020

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Toyota Prius v vs. Kia Niro Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Kia Niro Invoice Comparison

Lowest Total Price: $32,265

Kia Niro Touring   
Difference: $3,432

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017202020202020
ModelPrius vNiroNiroNiro
TrimFiveTouringTouring Special EditionEX Premium
Body4dr Wagon4dr SUV4dr SUV4dr SUV
Base Price $30,935 $30,790 $30,790 $32,790
Floor mats 225 135 135 135
Advanced Technology Package 3,335      
Bodyside moldings 179      
Cargo net 49 50 50 50
Rear bumper protector 89 75 75 75
Cargo mat   95 95 95
Premium Package       5,300
Floor mats 140 108 108 108
Advanced Technology Package 2,988      
Bodyside moldings 98      
Cargo net 32 42 42 42
Rear bumper protector 54 62 62 62
Cargo mat   78 78 78
Premium Package       4,917
Options (change) 3,877 355 355 5,655
Options (change) 3,312 290 290 5,207
Destination 885 1,120 1,120 1,120
Total Price $35,697 $32,265 $32,265 $39,565

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or Kia Niro dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. Kia Niro

Lowest Adjusted Price and Invoice: Kia Niro Touring
TrueDelta Adjusted Price Difference: $7,082
TrueDelta Adjusted Invoice Difference: $31,745
Model Year2017202020202020
ModelPrius vNiroNiroNiro
TrimFiveTouringTouring Special EditionEX Premium
Body4dr Wagon4dr SUV4dr SUV4dr SUV
Engine98hp I4 H104hp I4 H104hp I4 H104hp I4 H
EPA Fuel Economy (city/highway)44/40 MPG51/46 MPG51/46 MPG51/46 MPG
Audio (watts, speakers)120, 8315, 8315, 8315, 8
Tire (rear if not all the same)215/50-17225/45-18225/45-18205/60-16
Total Price$35,697$32,265$32,265$39,565
Adjustments for Features0-3,650-3,650-3,300
Feature-Adjusted Total Price$35,697$28,615$28,615$36,265
Cost Above Minimum$0$0$0$7,650

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Features Comparison: Toyota Prius v vs. Kia Niro

Model Year2017202020202020
ModelPrius vNiroNiroNiro
TrimFiveTouringTouring Special EditionEX Premium
Body4dr Wagon4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed automated manual $1100$1100$1100
AC power outlet $100$100$100
Heated steering wheel $100$100$100
Proximity trunk or liftgate opener $125$125$125
Universal garage door opener$100   
Brakes, Airbags, and Other Safety 
911 assist $25$25$25
Active or whiplash-reducing head restraints, front seats$0   
Automatic braking, high-speed or partial $200$200$200
Automatic braking, low-speed $200$200$200
Blind spot warning system $200$200$200
Cross-traffic warning, rear $100$100$100
Forward collision warning $200$200$200
Lane departure prevention, steering-based $200$200$200
Obstacle detection, front $150$150$150
Obstacle detection, rear $250$250$250
Pedestrian detection $50$50$50
Radar- or camera-based collision preparation system$100   
Rollover sensor $50$50$50
Temporary spare tire$150   
Vehicle health reports $0$0$0
Cargo Management 
Console with shifter $150$150$150
Console without shifter$150   
Roof rails $250$250$250
Climate Control and Infotainment 
Android Auto support $100$100$100
Apple CarPlay support $100$100$100
CD player$125   
Dual-zone climate control $125$125$125
DVD-compatible player$0   
Interior air filter$0   
Ionizing air filtration $50$50$50
MP3-compatible player$50   
Rear air vents $100$100$100
Rear seat USB outlets (optional) $0$0$0
Siri Eyes Free support$0   
Surround sound $250$250$250
Telematics service, such as OnStar$200   
Traffic + travel information$25   
Traffic information $25$25$25
Voice control for external devices $0$0$0
Wireless charging station $75$75$75
Active grille shutters $0$0$0
Deep-tinted rear windows $275$275$275
Panoramic sunroof$1200   
Sunroof $900$900$900
Wheel-lip moldings $75$75$75
Instruments, Lights, and Mirrors 
Approach detection $25$25$25
Auto-dimming headlights$200   
Detailed driving style feedback $100$100$100
Digital instruments$0   
Interior ambient lighting $150$150$150
Large energy flow and fuel economy display $25$25$25
LED headlights$1000   
Power-folding mirrors $50$50$50
Turn signals on or near mirrors $25$25$25
Xenon HID headlights $500$500$500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300$300
Door sill trim plates $100$100$100
Leather seating surfaces $900$900$900
Leather-wrapped steering wheel $150$150$150
Manual fore-aft adjuster, second row seats$75   
Manual height adjuster, passenger seat $50$50$50
Manual recliner, second row seats$75   
Memory system, driver seat $200$200$200
Synthetic leather seating surfaces$0   
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350 
Total Value of Features$4,800$8,450$8,450$8,100
Value of Feature Adjustments$0$3,650$3,650$3,300
Value of Feature Adjustments0-160-160-528

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Specifications Comparison: Toyota Prius v vs. Kia Niro

Model Year20172020
ModelPrius vNiro
Body4dr Wagon4dr SUV
Wheelbase109.4 in106.3 in
Length181.7 in171.5 in
Width69.9 in71.1 in
Height62.0 in60.8 in
Curb Weight3,274 lb.3,100 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom39.6 in40.1 in
Row 1 Shoulder Room55.9 in56.0 in
Row 1 Hip Room53.5 in53.7 in
Row 1 Legroom41.3 in41.7 in
Row 2 Headroom38.6 in39.1 in
Row 2 Shoulder Room55.2 in55.2 in
Row 2 Hip Room53.5 in48.3 in
Row 2 Legroom35.9 in37.4 in
Cargo Volume,
34.3 ft322.4 ft3
Cargo Volume,
67.3 ft363.2 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200No
Radar- or camera-based collision preparation system100No
Lane departure warning system200Yes
JBL, 120W, 8 speakers350No
Total Requested65024%
Total Not Requested205076%

Option Package Details
Kia Niro EX Premium

Premium Package
Xenon HID headlights500Yes
Obstacle detection, front150No
Obstacle detection, rear250No
Heated steering wheel100No
AC power outlet100No
Door sill trim plates100No
Wireless charging station75No
Leather seating surfaces450No
Cooled or ventilated front seats300No
Memory system, driver seat200No
Lane departure warning200Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Lane departure prevention, steering-based200No
Pedestrian detection50No
Adaptive cruise control450Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Traffic information25Yes
HD radio50Yes
Navigation system600Yes
Surround sound250No
Voice control for nav and audio100Yes
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Total Requested327551%
Total Not Requested317549%

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