Toyota Prius Toyota Prius 2012 BMW 3-Series BMW 3-Series 2008

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Toyota Prius vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $30,565

Toyota Prius Five   
Difference: $13,705

Lowest Total Invoice: $28,504

Toyota Prius Five   
Difference: $12,151

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122008
ModelPriusPrius3-Series
TrimFivePlug-in Hybrid Advanced328i
Body4dr Hatch4dr Hatch4dr Wagon
Base Price $29,805 $39,525 $34,500
Base Invoice $27,744 $37,945 $31,740
Telematics service, such as OnStar     750
Navigation system     2,100
Steering-linked headlights     800
Metallic paint (extra cost)     550
HD radio     350
iPod integration     400
Heated front seats     500
Proximity key     500
Adaptive cruise control     2,400
Satellite radio - one year subscription     595
Telematics service, such as OnStar     685
Navigation system     1,910
Steering-linked headlights     730
Metallic paint (extra cost)     500
HD radio     315
iPod integration     365
Heated front seats     455
Proximity key     455
Adaptive cruise control     2,135
Satellite radio - one year subscription     540
Options (change) 0 0 8,945
Options (change) 0 0 8,090
Destination 760 760 825
Gas Tax 0 -2,500 0
Total Price $30,565 $37,785 $44,270
Total Invoice $28,504 $36,205 $40,655

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Toyota Prius Five
TrueDelta Adjusted Price Difference: $12,910
TrueDelta Adjusted Invoice Difference: $11,421
Model Year201220122008
ModelPriusPrius3-Series
TrimFivePlug-in Hybrid Advanced328i
Body4dr Hatch4dr Hatch4dr Wagon
Engine98hp I4 H98hp I4 PiH230hp I6
TransmissionCVTCVTM6
DrivetrainFWDFWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)120, 8120, 8?, 10
Tire (rear if not all the same)215/45-17195/65-15205/55-16
Total Price$30,565$37,785$44,270
Adjustments for Features0-900-795
Feature-Adjusted Total Price$30,565$36,885$43,475
Cost Above Minimum$0$6,320$0
Total Invoice$28,504$36,205$40,655
Adjustments for Features0-862-730
Feature-Adjusted Total Invoice$28,504$35,343$39,925
Cost Above Minimum$0$6,839$0

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Features Comparison: Toyota Prius vs. BMW 3-Series

Model Year201220122008
ModelPriusPrius3-Series
TrimFivePlug-in Hybrid Advanced328i
Body4dr Hatch4dr Hatch4dr Wagon
Transmission and Drivetrain 
CVT$1000$1000 
6-speed manual  $150
FWD$0$0 
RWD  $0
Accessories 
Adaptive cruise control $600$600
Cruise control$150  
Remote app $25 
Remote climate control $25 
Remote window/roof operation  $15
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Knee airbag, driver$75$75 
Radar- or camera-based collision preparation system $0 
Rearview camera$200$200 
Temporary spare tire$150  
Tires, run-flat  $150
Cargo Management 
Air-conditioned storage compartment  $50
Cargo area partition net  $40
Liftglass or two-piece tailgate  $150
Overhead sunglass holder$25$25 
Roof rails  $250
Climate Control 
Automatic air recirculation  $100
Dual-zone climate control  $125
Heated windshield washer nozzles  $15
Rain-sensing wipers  $175
Rear air vents with manual controls  $150
Residual heat  $50
Variable intermittent wipers$75$75 
Engine / Motor 
4 kWh battery pack $0 
Automatic start / stop$150$150 
Exterior 
Bright-finished exhaust tip(s)  $25
Panoramic sunroof  $1200
Rear spoiler$200$200 
Infotainment 
App support$0$0 
Bluetooth audio streaming$25$25 
DVD-compatible player $0 
iPod integration  $100
Satellite radio$200$200 
Satellite radio - one year subscription  $250
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar $200$200
Traffic + travel information$25$25 
Traffic information  $25
USB port$25$25 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150 
Digital instruments$0$0 
Head-up display (HUD) $350 
Headlight washers$50$50 
Interior ambient lighting  $150
Large energy flow and fuel economy display$25$25 
LED headlights$1000$1000 
Mirror tilt-down in reverse  $25
Steering-linked headlights  $150
Tachometer  $75
Turn signals on or near mirrors  $25
Xenon HID headlights  $500
Seats and Interior Trim 
Manual height adjuster, driver seat  $50
Manual height adjuster, passenger seat  $50
Power fore-aft adjuster, driver seat$100$100 
Power height adjuster, driver seat$100$100 
Power lumbar adjuster, driver seat$100$100 
Power recliner, driver seat$100$100 
Power tilt adjuster, driver seat$100$100 
Wood trim  $300
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$4,350$5,250$5,145
Value of Feature Adjustments$0$900$795
Value of Feature Adjustments0-862-730

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Specifications Comparison: Toyota Prius vs. BMW 3-Series

Model Year20122008
ModelPrius3-Series
Body4dr Hatch4dr Wagon
Wheelbase106.3 in108.7 in
Length176.4 in178.2 in
Width68.7 in71.5 in
Height58.7 in55.8 in
Curb Weight3,043 lb.3,463 lb.
Fuel Capacity11.9 gal.15.9 gal.
Row 1 Headroom38.6 in38.5 in
Row 1 Shoulder Room54.9 in55.4 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.5 in
Row 2 Headroom37.6 in38.0 in
Row 2 Shoulder Room53.1 in55.1 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in34.6 in
Cargo Volume,
Minimum
21.6 ft324.8 ft3
Cargo Volume,
Maximum
39.6 ft358.0 ft3

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Option Package Details
BMW 3-Series 328i

Telematics service, such as OnStar
FeatureValueRequested?
Telematics service, such as OnStar200Yes
Bluetooth cell phone link100Yes
Total Requested300100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%

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