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The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,800 Kia Optima EX | |||||
Difference: $12,865 | |||||
Lowest Total Invoice: $26,780 Kia Optima EX | |||||
Difference: $9,730 | |||||
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Model Year | 2006 | 2006 | 2013 | 2013 | 2013 |
Model | Sequoia | Sequoia | Optima | Optima | Optima |
Trim | SR5 | Limited | EX | SX | Hybrid EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $32,820 | $41,855 | $23,650 | $26,800 | $31,950 |
Base Invoice | $29,209 | $37,250 | $22,095 | $25,040 | $29,555 |
Side curtain airbags | 650 | 650 | |||
Preferred Package | 1,770 | ||||
Convenience Package | 255 | ||||
Fog lights | 110 | ||||
Remote keyless entry | 245 | ||||
Auto-dimming rearview mirror | 125 | ||||
Navigation system | 2,200 | 1,650 | 1,400 | 1,400 | |
Heated front seats | 440 | ||||
Sunroof | 1,000 | ||||
Alloy Wheel Package | 1,445 | ||||
Rear spoiler | 200 | ||||
Premium Package | 2,950 | 2,950 | |||
Side curtain airbags | 559 | 559 | |||
Preferred Package | 1,416 | ||||
Convenience Package | 204 | ||||
Fog lights | 88 | ||||
Remote keyless entry | 196 | ||||
Auto-dimming rearview mirror | 100 | ||||
Navigation system | 1,825 | 1,403 | 1,250 | 1,250 | |
Heated front seats | 352 | ||||
Sunroof | 800 | ||||
Alloy Wheel Package | 1,156 | ||||
Rear spoiler | 160 | ||||
Premium Package | 2,635 | 2,635 | |||
Options (change) | 8,240 | 2,500 | 4,350 | 4,350 | 0 |
Options (change) | 6,696 | 2,122 | 3,885 | 3,885 | 0 |
Destination | 605 | 605 | 800 | 800 | 800 |
Total Price | $41,665 | $44,960 | $28,800 | $31,950 | $32,750 |
Total Invoice | $36,510 | $39,977 | $26,780 | $29,725 | $30,355 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $12,480 | |||||
TrueDelta Adjusted Invoice Difference: $9,393 | |||||
Model Year | 2006 | 2006 | 2013 | 2013 | 2013 |
Model | Sequoia | Sequoia | Optima | Optima | Optima |
Trim | SR5 | Limited | EX | SX | Hybrid EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 273hp V8 | 273hp V8 | 200hp I4 | 274hp I4 | 159hp I4 H |
Transmission | A5 | A5 | T6 | T6 | T6 |
Drivetrain | RWD | RWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 10 | ?, 10 | 550, 12 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 265/70-16 | 265/65-17 | 215/55-17 | 225/45-18 | 215/55-17 |
Total Price | $41,665 | $44,960 | $28,800 | $31,950 | $32,750 |
Adjustments for Features | -385 | -1,115 | 0 | -550 | -980 |
Feature-Adjusted Total Price | $41,280 | $43,845 | $28,800 | $31,400 | $31,770 |
Cost Above Minimum | $0 | $2,565 | $0 | $2,600 | $2,970 |
Total Invoice | $36,510 | $39,977 | $26,780 | $29,725 | $30,355 |
Adjustments for Features | -337 | -991 | 0 | -512 | -908 |
Feature-Adjusted Total Invoice | $36,173 | $38,986 | $26,780 | $29,213 | $29,447 |
Cost Above Minimum | $0 | $2,813 | $0 | $2,433 | $2,667 |
Model Year | 2006 | 2006 | 2013 | 2013 | 2013 |
Model | Sequoia | Sequoia | Optima | Optima | Optima |
Trim | SR5 | Limited | EX | SX | Hybrid EX |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
5-speed automatic | $900 | $900 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
RWD | $0 | $0 | |||
FWD | $0 | $0 | $0 | ||
Accessories | |||||
Heated steering wheel | $100 | $100 | |||
Power retractable rear window | $350 | $350 | |||
Proximity key | $250 | $250 | $250 | ||
Tilt steering wheel, manual | $150 | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | ||
Rearview camera | $200 | $200 | $200 | ||
Rollover sensor | $50 | $50 | |||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | ||
Class III trailer hitch | $250 | $250 | |||
Console with shifter | $150 | $150 | $150 | ||
Console without shifter | $150 | $150 | |||
Rear seat pass-through | $100 | ||||
Roof rack | $300 | ||||
Trailering equipment (7 wire) | $150 | $150 | |||
Climate Control | |||||
Dual-zone climate control | $125 | $125 | $125 | ||
Rear air vents | $100 | $100 | $100 | ||
Rear air vents with automatic controls | $250 | $250 | |||
Rear HVAC unit | $400 | $400 | |||
Rear wiper | $175 | $175 | |||
Engine / Motor | |||||
Automatic start / stop | $150 | ||||
Exterior | |||||
Body kit | $0 | $0 | |||
Bodyside moldings | $75 | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Deep-tinted rear windows | $275 | $275 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | $200 | ||
Running boards | $350 | $350 | |||
Skid plates | $150 | $150 | |||
Sunroof | $900 | $900 | |||
Tow hook(s), front | $40 | $40 | |||
Wheel-lip moldings | $75 | $75 | |||
Infotainment | |||||
App support | $0 | $0 | $0 | ||
Aux input | $50 | $50 | $50 | ||
Bluetooth audio streaming | $25 | $25 | $25 | ||
Bluetooth cell phone link | $100 | $100 | $100 | ||
Cassette player | $50 | $50 | |||
HD radio | $50 | $50 | $50 | ||
Media drive, small | $5 | ||||
MP3-compatible player | $50 | $50 | $50 | ||
Satellite radio | $200 | $200 | $200 | ||
SMS text-to-speech reader | $25 | ||||
Traffic information | $25 | $25 | $25 | ||
Voice control for external devices | $0 | ||||
Voice control for nav and audio | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | |||||
Automatic headlights | $125 | $125 | $125 | $125 | |
Automatic-off headlights | $25 | ||||
Detailed driving style feedback | $100 | ||||
Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | |
Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | |
Large energy flow and fuel economy display | $25 | ||||
Power-folding mirrors | $50 | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | ||
Visor mirror, driver | $10 | ||||
Visor mirror, passenger | $10 | ||||
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Aluminum trim | $100 | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Folding second row seats | $300 | $300 | $300 | $300 | |
Folding third row seats | $600 | $600 | |||
Heated second row seats | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | |||
Leather seating surfaces | $900 | $900 | $900 | $900 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | |||
Manual recliner, second row seats | $75 | $75 | |||
Manual recliner, third row seats | $125 | $125 | |||
Memory system, driver seat | $200 | $200 | $200 | ||
Partial leather seating sufaces | $450 | ||||
Removable third row seats | $0 | $0 | |||
Suspension, Wheels, and Tires | |||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $6,860 | $7,590 | $6,475 | $7,025 | $7,455 |
Value of Feature Adjustments | $385 | $1,115 | $0 | $550 | $980 |
Value of Feature Adjustments | -337 | -991 | 0 | -512 | -908 |
Model Year | 2006 | 2013 |
Model | Sequoia | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 118.1 in | 110.0 in |
Length | 203.9 in | 190.7 in |
Width | 78.9 in | 72.1 in |
Height | 73.6 in | 57.3 in |
Curb Weight | 5,091 lb. | 3,224 lb. |
Fuel Capacity | 26.4 gal. | 18.5 gal. |
Row 1 Headroom | 41.1 in | 40.0 in |
Row 1 Shoulder Room | 62.1 in | 57.2 in |
Row 1 Hip Room | 59.7 in | 54.7 in |
Row 1 Legroom | 41.6 in | 45.5 in |
Row 2 Headroom | 40.6 in | 37.6 in |
Row 2 Shoulder Room | 62.2 in | 55.7 in |
Row 2 Hip Room | 58.3 in | 54.5 in |
Row 2 Legroom | 38.7 in | 34.7 in |
Row 3 Headroom | 36.8 in | 0.0 in |
Row 3 Shoulder Room | 60.9 in | 0.0 in |
Row 3 Hip Room | 50.3 in | 0.0 in |
Row 3 Legroom | 29.8 in | 0.0 in |
Cargo Volume, Minimum | 26.6 ft3 | 15.4 ft3 |
Cargo Volume, Behind R2 | 65.3 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 128.1 ft3 | 15.4 ft3 |
Preferred Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Audio controls on steering wheel | 125 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Total Requested | 1175 | 100% |
Total Not Requested | 0 | 0% |
Convenience Package | ||
Feature | Value | Requested? |
Heated mirrors | 25 | Yes |
Universal garage door opener | 100 | Yes |
Trip computer | 150 | Yes |
Outside temperature display | 50 | Yes |
Compass | 0 | Yes |
Total Requested | 325 | 100% |
Total Not Requested | 0 | 0% |
Alloy Wheel Package | ||
Feature | Value | Requested? |
Alloy wheels | 350 | Yes |
Running boards | 350 | No |
265/70R16 tires | 400 | No |
Class III trailer hitch | 250 | No |
Trailering equipment (7 wire) | 150 | No |
Total Requested | 350 | 23% |
Total Not Requested | 1150 | 77% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 450 | 14% |
Total Not Requested | 2680 | 86% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | Yes |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 450 | 15% |
Total Not Requested | 2580 | 85% |