The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,294 Volkswagen Jetta SE | ||||||||
Difference: $5,921 | ||||||||
Lowest Total Invoice: $23,545 Volkswagen Jetta SE | ||||||||
Difference: $5,683 | ||||||||
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Model Year | 2010 | 2010 | 2010 | 2010 | 2015 | 2015 | 2015 | 2015 |
Model | Jetta | Jetta | Jetta | Jetta | Optima | Optima | Optima | Optima |
Trim | SE | TDI | TDI Cup Edition | SEL | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $20,395 | $22,830 | $24,990 | $23,280 | $32,150 | $25,790 | $27,700 | $35,500 |
Base Invoice | $19,249 | $21,528 | $23,552 | $22,016 | $29,815 | $24,133 | $25,920 | $33,140 |
Navigation system | 1,790 | 1,790 | 1,790 | 1,790 | ||||
iPod integration | 0 | 0 | 0 | |||||
Body kit | 1,999 | 1,999 | 2,350 | 1,999 | ||||
Rear spoiler | 360 | 360 | 360 | |||||
Sunroof | 1,000 | 1,000 | ||||||
Larger rear spoiler | 499 | |||||||
Technology Package | 2,350 | 2,400 | ||||||
Premium Tech Package | 4,600 | |||||||
Premium Package | 3,300 | |||||||
Navigation system | 1,581 | 1,581 | 1,581 | 1,581 | ||||
iPod integration | 0 | 0 | 0 | |||||
Body kit | 1,685 | 1,685 | 2,075 | 1,685 | ||||
Rear spoiler | 280 | 280 | 280 | |||||
Sunroof | 883 | 883 | ||||||
Larger rear spoiler | 370 | |||||||
Technology Package | 2,185 | 2,230 | ||||||
Premium Tech Package | 4,270 | |||||||
Premium Package | 3,060 | |||||||
Options (change) | 4,149 | 5,149 | 5,639 | 4,149 | 2,350 | 4,600 | 5,700 | 0 |
Options (change) | 3,546 | 4,429 | 4,909 | 3,546 | 2,185 | 4,270 | 5,290 | 0 |
Destination | 750 | 750 | 750 | 750 | 825 | 825 | 825 | 825 |
Gas Tax | 0 | -1,300 | -1,300 | 0 | 0 | 0 | 0 | 0 |
Total Price | $25,294 | $27,429 | $30,079 | $28,179 | $35,325 | $31,215 | $34,225 | $36,325 |
Total Invoice | $23,545 | $25,407 | $27,911 | $26,312 | $32,825 | $29,228 | $32,035 | $33,965 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Volkswagen Jetta dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price: Kia Optima SX | ||||||||
Lowest Adjusted Invoice: Volkswagen Jetta SE | ||||||||
TrueDelta Adjusted Price Difference: $24 | ||||||||
TrueDelta Adjusted Invoice Difference: $116 | ||||||||
Model Year | 2010 | 2010 | 2010 | 2010 | 2015 | 2015 | 2015 | 2015 |
Model | Jetta | Jetta | Jetta | Jetta | Optima | Optima | Optima | Optima |
Trim | SE | TDI | TDI Cup Edition | SEL | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 170hp I5 | 140hp I4 D | 140hp I4 D | 170hp I5 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | M5 | M6 | M6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 10 | ?, 10 | ?, 10 | ?, 10 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 205/55-16 | 205/55-16 | 225/40-18 | 225/45-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $25,294 | $27,429 | $30,079 | $28,179 | $35,325 | $31,215 | $34,225 | $36,325 |
Adjustments for Features | 0 | -375 | -475 | -1,325 | -6,620 | -5,945 | -6,645 | -7,995 |
Feature-Adjusted Total Price | $25,294 | $27,054 | $29,604 | $26,854 | $28,705 | $25,270 | $27,580 | $28,330 |
Cost Above Minimum | $0 | $1,760 | $4,310 | $1,560 | $3,435 | $0 | $2,310 | $3,060 |
Total Invoice | $23,545 | $25,407 | $27,911 | $26,312 | $32,825 | $29,228 | $32,035 | $33,965 |
Adjustments for Features | 0 | -347 | -441 | -1,237 | -6,151 | -5,567 | -6,220 | -7,476 |
Feature-Adjusted Total Invoice | $23,545 | $25,060 | $27,470 | $25,075 | $26,674 | $23,661 | $25,815 | $26,489 |
Cost Above Minimum | $0 | $1,515 | $3,925 | $1,530 | $3,013 | $0 | $2,154 | $2,828 |
Model Year | 2010 | 2010 | 2010 | 2010 | 2015 | 2015 | 2015 | 2015 |
Model | Jetta | Jetta | Jetta | Jetta | Optima | Optima | Optima | Optima |
Trim | SE | TDI | TDI Cup Edition | SEL | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||||
5-speed manual | $0 | |||||||
6-speed manual | $150 | $150 | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||||
AC power outlet | $100 | $100 | $100 | |||||
Heated steering wheel | $100 | $100 | ||||||
Proximity key | $250 | $250 | $250 | $250 | ||||
Universal garage door opener | $100 | $100 | $100 | $100 | ||||
Brakes, Airbags, and Other Safety | ||||||||
911 assist | $25 | $25 | $25 | $25 | ||||
Blind spot warning system | $200 | $200 | $200 | $200 | ||||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||||
Full-size spare tire | $225 | $225 | $225 | $225 | ||||
Obstacle detection, rear | $250 | $250 | $250 | $250 | ||||
Rearview camera | $200 | $200 | $200 | $200 | ||||
Vehicle health reports | $0 | $0 | $0 | $0 | ||||
Cargo Management | ||||||||
Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | |||
Climate Control | ||||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | ||||
Dual-zone climate control | $125 | $125 | $125 | $125 | ||||
Heated windshield washer nozzles | $15 | $15 | $15 | $15 | ||||
Ionizing air filtration | $50 | $50 | $50 | $50 | ||||
Engine / Motor | ||||||||
Automatic start / stop | $150 | |||||||
Exterior | ||||||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | $200 | ||||
Larger rear spoiler | $200 | |||||||
Painted brake calipers (optional) | $0 | |||||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | ||||
Rear spoiler | $200 | $200 | $200 | $200 | $200 | |||
Sunroof | $900 | $900 | $900 | $900 | ||||
Infotainment | ||||||||
App support | $0 | $0 | $0 | $0 | ||||
Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||||
DVD-compatible player | $0 | $0 | $0 | $0 | ||||
HD radio | $50 | $50 | $50 | $50 | ||||
iPod integration | $100 | $100 | $100 | $100 | ||||
Media drive | $15 | $15 | $15 | $15 | ||||
SD Card slot | $25 | $25 | $25 | $25 | ||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||||
Surround sound | $250 | $250 | $250 | $250 | ||||
Traffic information | $25 | $25 | $25 | $25 | ||||
USB port | $25 | $25 | $25 | $25 | ||||
Voice control for external devices | $0 | $0 | $0 | $0 | ||||
Voice control for nav and audio | $100 | $100 | $100 | $100 | ||||
Instruments, Lights, and Mirrors | ||||||||
Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | ||||
Automatic headlights | $125 | $125 | $125 | $125 | ||||
Compass | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | |||||||
Fog lights | $125 | $125 | $125 | $125 | ||||
Interior ambient lighting | $150 | $150 | $150 | $150 | ||||
Large energy flow and fuel economy display | $25 | |||||||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||||
Speaker lights | $100 | $100 | $100 | $100 | ||||
Xenon HID headlights | $500 | $500 | $500 | |||||
Seats and Interior Trim | ||||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | ||||
Door sill trim plates | $100 | |||||||
Floor mats | $75 | $75 | $75 | $75 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | ||||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||||
Leather door panel trim | $250 | |||||||
Leather seating surfaces | $900 | $900 | $900 | $900 | ||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Manual height adjuster, driver seat | $50 | $50 | $50 | $50 | ||||
Manual height adjuster, passenger seat | $50 | $50 | $50 | $50 | ||||
Manual lumbar adjuster, driver seat | $50 | $50 | $50 | $50 | ||||
Manual lumbar adjuster, passenger seat | $50 | $50 | $50 | $50 | ||||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||||
Metal pedals | $75 | $75 | $75 | |||||
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | ||||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | ||||
Power height adjuster, driver seat | $100 | $100 | $100 | $100 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | ||||
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | ||||
Synthetic leather seating surfaces | $0 | $0 | $0 | $0 | ||||
Wood trim | $300 | |||||||
Wood/leather-wrapped steering wheel | $150 | |||||||
Suspension, Wheels, and Tires | ||||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||||
Electronic systems calibration selector | $200 | $200 | ||||||
Sport suspension (upgrade) | $0 | $0 | $0 | $0 | ||||
Transmission | ||||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||||
Total Value of Features | $2,680 | $3,055 | $3,155 | $4,005 | $9,300 | $8,625 | $9,325 | $10,675 |
Value of Feature Adjustments | $0 | $375 | $475 | $1,325 | $6,620 | $5,945 | $6,645 | $7,995 |
Value of Feature Adjustments | 0 | -347 | -441 | -1,237 | -6,151 | -5,567 | -6,220 | -7,476 |
Model Year | 2010 | 2015 |
Model | Jetta | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 101.5 in | 110.0 in |
Length | 179.3 in | 190.7 in |
Width | 70.1 in | 72.1 in |
Height | 57.4 in | 57.9 in |
Curb Weight | 3,231 lb. | 3,238 lb. |
Fuel Capacity | 14.5 gal. | 18.5 gal. |
Row 1 Headroom | 38.5 in | 40.0 in |
Row 1 Shoulder Room | 54.8 in | 57.3 in |
Row 1 Hip Room | 0.0 in | 54.7 in |
Row 1 Legroom | 41.2 in | 45.5 in |
Row 2 Headroom | 37.2 in | 37.6 in |
Row 2 Shoulder Room | 53.1 in | 55.7 in |
Row 2 Hip Room | 0.0 in | 54.5 in |
Row 2 Legroom | 35.4 in | 34.7 in |
Cargo Volume | 16.0 ft3 | 15.4 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | No |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1750 | 100% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 900 | 20% |
Total Not Requested | 3650 | 80% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 600 | 47% |
Total Not Requested | 675 | 53% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 300 | 9% |
Total Not Requested | 2975 | 91% |