The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,220 Kia Soul ! | ||||||
Difference: $6,260 | ||||||
Lowest Total Invoice: $22,770 Kia Soul ! | ||||||
Difference: $5,756 | ||||||
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Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2012 |
Model | Optima | Optima | Optima | Optima | Optima | Soul |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | ! |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $19,600 |
Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $18,700 |
Premium Package | 3,300 | 3,300 | 2,500 | |||
Technology Package | 2,300 | 2,300 | ||||
Cargo net | 50 | 50 | 50 | 50 | 50 | 50 |
Cargo tray | 80 | 80 | 80 | 80 | 80 | 75 |
Panoramic sunroof | 1,500 | |||||
Premium Tech Package | 5,300 | |||||
Illuminated door sill trim plates | 250 | |||||
Interior ambient lighting | 350 | |||||
Universal garage door opener | 350 | |||||
Rear spoiler | 295 | |||||
Premium Package | 3,059 | 3,059 | 2,195 | |||
Technology Package | 2,129 | 2,129 | ||||
Cargo net | 42 | 42 | 42 | 42 | 42 | 40 |
Cargo tray | 67 | 67 | 67 | 67 | 67 | 60 |
Panoramic sunroof | 1,395 | |||||
Premium Tech Package | 4,919 | |||||
Illuminated door sill trim plates | 200 | |||||
Interior ambient lighting | 305 | |||||
Universal garage door opener | 280 | |||||
Rear spoiler | 240 | |||||
Options (change) | 5,730 | 1,630 | 5,430 | 5,730 | 130 | 3,870 |
Options (change) | 5,297 | 1,504 | 5,028 | 5,297 | 109 | 3,320 |
Destination | 800 | 800 | 800 | 800 | 800 | 750 |
Total Price | $30,480 | $34,425 | $31,730 | $34,030 | $36,230 | $24,220 |
Total Invoice | $28,526 | $31,974 | $29,705 | $31,860 | $33,872 | $22,770 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Kia Soul dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Soul ! | ||||||
TrueDelta Adjusted Price Difference: $4,010 | ||||||
TrueDelta Adjusted Invoice Difference: $3,650 | ||||||
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2012 |
Model | Optima | Optima | Optima | Optima | Optima | Soul |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | ! |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 164hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 | 350, 8 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 235/45-18 |
Total Price | $30,480 | $34,425 | $31,730 | $34,030 | $36,230 | $24,220 |
Adjustments for Features | -2,250 | -2,650 | -2,525 | -3,225 | -4,575 | 0 |
Feature-Adjusted Total Price | $28,230 | $31,775 | $29,205 | $30,805 | $31,655 | $24,220 |
Cost Above Minimum | $0 | $3,545 | $975 | $2,575 | $3,425 | $0 |
Total Invoice | $28,526 | $31,974 | $29,705 | $31,860 | $33,872 | $22,770 |
Adjustments for Features | -2,106 | -2,461 | -2,364 | -3,019 | -4,277 | 0 |
Feature-Adjusted Total Invoice | $26,420 | $29,513 | $27,341 | $28,841 | $29,595 | $22,770 |
Cost Above Minimum | $0 | $3,093 | $921 | $2,421 | $3,175 | $0 |
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2012 |
Model | Optima | Optima | Optima | Optima | Optima | Soul |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | ! |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Blind spot warning system | $200 | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | |
Rear seat pass-through | $100 | |||||
Climate Control | ||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | $0 | $0 | |
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | $0 | |
HD radio | $50 | $50 | $50 | $50 | $50 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||||
Detailed driving style feedback | $100 | |||||
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | $200 | |
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual height adjuster, driver seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | $75 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $6,175 | $6,575 | $6,450 | $7,150 | $8,500 | $3,925 |
Value of Feature Adjustments | $2,250 | $2,650 | $2,525 | $3,225 | $4,575 | $0 |
Value of Feature Adjustments | -2,106 | -2,461 | -2,364 | -3,019 | -4,277 | 0 |
Model Year | 2014 | 2012 |
Model | Optima | Soul |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.0 in | 100.4 in |
Length | 190.7 in | 162.2 in |
Width | 72.1 in | 70.3 in |
Height | 57.9 in | 63.4 in |
Curb Weight | 3,238 lb. | 2,616 lb. |
Fuel Capacity | 18.5 gal. | 12.7 gal. |
Row 1 Headroom | 40.0 in | 40.2 in |
Row 1 Shoulder Room | 57.3 in | 55.2 in |
Row 1 Hip Room | 54.7 in | 53.3 in |
Row 1 Legroom | 45.5 in | 42.1 in |
Row 2 Headroom | 37.6 in | 39.6 in |
Row 2 Shoulder Room | 55.7 in | 55.1 in |
Row 2 Hip Room | 54.5 in | 52.7 in |
Row 2 Legroom | 34.7 in | 39.0 in |
Cargo Volume, Minimum | 15.4 ft3 | 23.7 ft3 |
Cargo Volume, Maximum | 15.4 | 53.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Voice control for external devices | 0 | No |
Total Requested | 425 | 13% |
Total Not Requested | 2950 | 87% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Voice control for external devices | 0 | No |
Total Requested | 1150 | 25% |
Total Not Requested | 3400 | 75% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Voice control for external devices | 0 | No |
Total Requested | 425 | 13% |
Total Not Requested | 2850 | 87% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 725 | 57% |
Total Not Requested | 550 | 43% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Automatic climate control, front | 200 | Yes |
Heated front seats | 200 | Yes |
Proximity key | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 2275 | 100% |
Total Not Requested | 0 | 0% |