Kia Optima Kia Optima 2020 Kia Soul Kia Soul 2020

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Kia Optima vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Soul Invoice Comparison

Lowest Total Price: $33,820

Kia Optima SX   
Difference: $670

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  Down Payment Interest Rate Term
Model Year20202020
TrimSXGT-Line Turbo
Body4dr Sedan4dr Hatch
Base Price $31,990 $27,490
Universal garage door opener 350 350
Cargo net 50 50
Cargo tray 80 80
Remote start 425 425
Tech Package   3,000
Metal pedals   80
Floor mats   125
Rear spoiler   395
Interior ambient lighting   450
Panoramic sunroof   1,000
Universal garage door opener 291 291
Cargo net 42 42
Cargo tray 67 67
Remote start 353 353
Tech Package   2,794
Metal pedals   67
Floor mats   102
Rear spoiler   327
Interior ambient lighting   374
Panoramic sunroof   932
Options (change) 905 5,955
Options (change) 753 5,349
Destination 925 1,045
Total Price $33,820 $34,490

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $1,135
TrueDelta Adjusted Invoice Difference: $4,739
Model Year20202020
TrimSXGT-Line Turbo
Body4dr Sedan4dr Hatch
Engine245hp I4147hp I4
EPA Fuel Economy (city/highway)21/30 MPG27/32 MPG
Audio (watts, speakers)?, 6315, 8
Tire (rear if not all the same)235/45-18235/45-18
Total Price$33,820$34,490
Adjustments for Features-4650
Feature-Adjusted Total Price$33,355$34,490

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Features Comparison: Kia Optima vs. Kia Soul

Model Year20202020
TrimSXGT-Line Turbo
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
7-speed automated manual $1200
Heated steering wheel $100
Proximity trunk or liftgate opener$125 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Forward collision warning $200
Knee airbag, driver$100 
Lane departure warning $200
Obstacle detection, rear$300 
Temporary spare tire$150 
Cargo Management 
Cargo cover $75
Cargo mat$40 
Climate Control and Infotainment 
CD player $125
Dual-zone climate control$125 
HD radio $50
Interior air filter$0 
Ionizing air filtration $50
MP3-compatible player $50
Navigation system $600
Rear air vents$100 
Rear wiper $175
Traffic information $25
Voice control for nav and audio $100
Black exterior trim (optional)$0 
Deep-tinted rear windows $275
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Instruments, Lights, and Mirrors 
Approach detection$25 
Boost gauge $75
LED headlights$1000 
Speaker lights $100
Steering-linked headlights$150 
Xenon HID headlights $500
Steering-wheel-mounted transmission controls$100 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Heated second row seats $200
Leather seating surfaces$900 
Memory system, driver seat$200 
Partial leather seating sufaces $450
Power 4-way lumbar adjuster, driver seat$150 
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat$100 
Upholstered instrument cluster hood $50
Suspension, Wheels, and Tires 
Alloy wheels $350
Machined alloy wheels$350 
Performance steering system (optional)$0 
Sport suspension (upgrade)$0 
Total Value of Features$5,515$5,050
Value of Feature Adjustments$465$0
Value of Feature Adjustments-230

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Specifications Comparison: Kia Optima vs. Kia Soul

Model Year20202020
Body4dr Sedan4dr Hatch
Wheelbase110.4 in102.4 in
Length191.1 in165.2 in
Width73.2 in70.9 in
Height57.7 in63.0 in
Curb Weight3,558 lb.3,036 lb.
Fuel Capacity18.5 gal.14.3 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room58.1 in55.5 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in41.1 in
Row 2 Headroom37.8 in39.5 in
Row 2 Shoulder Room56.4 in54.7 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in38.8 in
Cargo Volume,
15.9 ft324.2 ft3
Cargo Volume,
15.962.1 ft3

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Option Package Details
Kia Soul GT-Line Turbo

Universal garage door opener
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Total Requested250100%
Total Not Requested00%
Tech Package
HD radio50No
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Power lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Xenon HID headlights500Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat100Yes
Power-folding mirrors50Yes
Lane departure warning200No
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Forward collision warning200No
LED tail lights0No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Navigation system600No
Voice control for nav and audio100No
Traffic information25No
Heated front seats200Yes
Heated second row seats200No
Heated steering wheel100No
Total Requested190050%
Total Not Requested192550%

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