The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,810 Kia Optima SX Limited | ||
Difference: $1,300 | ||
Lowest Total Invoice: $35,062 Kia Optima SX Limited | ||
Difference: $1,961 | ||
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Model Year | 2017 | 2018 |
Model | Optima | Equinox |
Trim | SX Limited | Premier |
Body | 4dr Sedan | 4dr SUV |
Base Price | $36,090 | $30,800 |
Base Invoice | $33,481 | $29,260 |
Remote start | 425 | |
Universal garage door opener | 350 | |
Cargo net | 50 | |
Sun, Sound, & Navigation Package | 2,620 | |
Confidence & Convenience II Package | 1,895 | |
turbocharged 2.0-liter engine | 2,800 | |
Remote start | 353 | |
Universal garage door opener | 291 | |
Cargo net | 42 | |
Sun, Sound, & Navigation Package | 2,384 | |
Confidence & Convenience II Package | 1,724 | |
turbocharged 2.0-liter engine | 2,660 | |
Options (change) | 825 | 7,315 |
Options (change) | 686 | 6,768 |
Destination | 895 | 995 |
Total Price | $37,810 | $39,110 |
Total Invoice | $35,062 | $37,023 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Chevrolet Equinox dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX Limited | ||
TrueDelta Adjusted Price Difference: $1,295 | ||
TrueDelta Adjusted Invoice Difference: $1,956 | ||
Model Year | 2017 | 2018 |
Model | Optima | Equinox |
Trim | SX Limited | Premier |
Body | 4dr Sedan | 4dr SUV |
Engine | 245hp I4 | 252hp I4 |
Transmission | T6 | T9 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 22/29 MPG |
Audio (watts, speakers) | 630, 10 | ?, 7 |
Tire (rear if not all the same) | 235/45-18 | 235/50-19 |
Total Price | $37,810 | $39,110 |
Adjustments for Features | 0 | -5 |
Feature-Adjusted Total Price | $37,810 | $39,105 |
Total Invoice | $35,062 | $37,023 |
Adjustments for Features | 0 | -5 |
Feature-Adjusted Total Invoice | $35,062 | $37,018 |
Model Year | 2017 | 2018 |
Model | Optima | Equinox |
Trim | SX Limited | Premier |
Body | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
9-speed manually-shiftable automatic | $1400 | |
FWD | $0 | $0 |
Accessories | ||
AC power outlet | $100 | |
Active noise reduction | $0 | |
Adaptive cruise control, all-speed | $850 | |
Cruise control | $150 | |
Hands-free trunk or liftgate | $100 | |
Power liftgate | $350 | |
Proximity trunk or liftgate opener | $125 | |
Remote app | $25 | |
Sunshades, second row | $125 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Automatic braking, high-speed or partial | $200 | |
Following distance indicator | $25 | |
Knee airbag, driver | $75 | |
Lane departure prevention, steering-based | $200 | |
Pedestrian detection | $50 | |
Safety key | $5 | |
Cargo Management | ||
Cargo mat | $40 | |
Class II trailer hitch | $200 | |
Roof rails | $250 | |
Trailering equipment (4 wire) | $125 | |
Climate Control | ||
Rear wiper | $175 | |
Engine / Motor | ||
Automatic start / stop | $150 | |
Exterior | ||
Active grille shutters | $0 | |
Bodyside cladding (gray/black) | $250 | |
Deep-tinted rear windows | $275 | |
Laminated front side windows | $200 | |
Painted brake calipers (optional) | $0 | |
Rear bumper protector | $40 | |
Infotainment | ||
4G LTE connectivity | $0 | |
Larger infotainment display | $0 | |
SD Card slot | $25 | |
Surround sound | $250 | |
Telematics service, such as OnStar, with navigation | $225 | |
Traffic information | $25 | |
Wi-Fi hotspot | $50 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Auto-dimming passenger-side mirror | $75 | |
Compass | $0 | |
Fog lights | $125 | |
LED headlights | $1000 | |
LED headlights, single projector or low beam only | $750 | |
Power-folding mirrors | $50 | |
Steering-linked headlights | $150 | |
Seats and Interior Trim | ||
Door sill trim plates | $100 | |
Floor mats, second row (optional) | $0 | |
Manual recliner, second row seats | $75 | |
Metal pedals | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power lumbar adjuster, driver seat | $100 | |
Suspension, Wheels, and Tires | ||
Chrome-plated alloy wheels | $850 | |
Electronic systems calibration selector | $200 | |
Machined alloy wheels | $350 | |
Performance steering system (optional) | $0 | |
Sport suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $5,715 | $5,720 |
Value of Feature Adjustments | $0 | $5 |
Value of Feature Adjustments | 0 | -5 |
Model Year | 2017 | 2018 |
Model | Optima | Equinox |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 107.3 in |
Length | 191.1 in | 183.1 in |
Width | 73.2 in | 72.6 in |
Height | 57.7 in | 65.4 in |
Curb Weight | 3,494 lb. | 3,448 lb. |
Fuel Capacity | 18.5 gal. | 14.9 gal. |
Row 1 Headroom | 39.8 in | 40.0 in |
Row 1 Shoulder Room | 58.1 in | 57.2 in |
Row 1 Hip Room | 56.0 in | 54.2 in |
Row 1 Legroom | 45.5 in | 40.9 in |
Row 2 Headroom | 37.8 in | 38.5 in |
Row 2 Shoulder Room | 56.4 in | 55.5 in |
Row 2 Hip Room | 56.0 in | 51.7 in |
Row 2 Legroom | 35.6 in | 39.7 in |
Cargo Volume, Minimum | 15.9 ft3 | 29.9 ft3 |
Cargo Volume, Maximum | 15.9 | 63.5 ft3 |
Sun, Sound, & Navigation Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | Yes |
Speed limit information | 0 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
HD radio | 50 | Yes |
Bose, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1925 | 85% |
Total Not Requested | 350 | 15% |
Confidence & Convenience II Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Heated steering wheel | 100 | Yes |
Auto-dimming headlights | 200 | Yes |
Lane departure warning | 200 | Yes |
Around view cameras | 300 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention, steering-based | 200 | No |
Pedestrian detection | 50 | No |
Following distance indicator | 25 | No |
Total Requested | 2200 | 89% |
Total Not Requested | 275 | 11% |
turbocharged 2.0-liter engine | ||
Feature | Value | Requested? |
Machined alloy wheels | 0 | No |
235/50HR19 tires | 400 | No |
Trailering equipment (4 wire) | 125 | No |
Class II trailer hitch | 200 | No |
Bright-finished exhaust tip(s) | 25 | Yes |
9-speed manually-shiftable automatic | 0 | Yes |
turbocharged 2.0L I4 DOHC-4v 252 hp@5500 260 lb-ft@2500 | 1000 | Yes |
Total Requested | 1025 | 59% |
Total Not Requested | 725 | 41% |