BMW 3-Series BMW 3-Series 2012 Hyundai Equus Hyundai Equus 2012

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BMW 3-Series vs. Hyundai Equus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Hyundai Equus Invoice Comparison

Lowest Total Price: $46,960

BMW 3-Series 328i   
Difference: $12,940

Lowest Total Invoice: $43,350

BMW 3-Series 328i   
Difference: $12,684

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  Down Payment Interest Rate Term
Model Year2012201220122012
Model3-Series3-SeriesEquusEquus
Trim328i335iSignatureUltimate
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $59,000 $66,000
Base Invoice $32,290 $39,190 $55,134 $61,644
Sunshade, rear, power 575 575    
Parking Package 1,550 1,550    
Premium Package 3,600 1,900    
Steering-linked headlights 900      
Technology Package 2,550 2,550    
Satellite radio - one year subscription 350 350    
Heated steering wheel 190 190    
Heated front seats 500 500    
Rearview camera 400 400    
Metallic paint (extra cost) 550 550    
Adaptive dampers - electrical   900    
Sport Line   1,700    
Sunshade, rear, power 525 525    
Parking Package 1,410 1,410    
Premium Package 3,275 1,730    
Steering-linked headlights 820      
Technology Package 2,320 2,320    
Satellite radio - one year subscription 320 320    
Heated steering wheel 175 175    
Heated front seats 455 455    
Rearview camera 365 365    
Metallic paint (extra cost) 500 500    
Adaptive dampers - electrical   820    
Sport Line   1,545    
Options (change) 11,165 11,165 0 0
Options (change) 10,165 10,165 0 0
Destination 895 895 900 900
Total Price $46,960 $54,460 $59,900 $66,900
Total Invoice $43,350 $50,250 $56,034 $62,544

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Hyundai Equus

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $6,350
TrueDelta Adjusted Invoice Difference: $6,519
Model Year2012201220122012
Model3-Series3-SeriesEquusEquus
Trim328i335iSignatureUltimate
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6429hp V8429hp V8
TransmissionM6M6T8T8
DrivetrainRWDRWDRWDRWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG15/23 MPG15/23 MPG
Audio (watts, speakers)?, 9?, 9608, 17608, 17
Tire (rear if not all the same)225/50-17225/45-18245/45-19245/45-19
Total Price$46,960$54,460$59,900$66,900
Adjustments for Features0-875-6,590-9,840
Feature-Adjusted Total Price$46,960$53,585$53,310$57,060
Cost Above Minimum$0$6,625$0$3,750
Total Invoice$43,350$50,250$56,034$62,544
Adjustments for Features0-807-6,165-9,199
Feature-Adjusted Total Invoice$43,350$49,443$49,869$53,345
Cost Above Minimum$0$6,093$0$3,476

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Features Comparison: BMW 3-Series vs. Hyundai Equus

Model Year2012201220122012
Model3-Series3-SeriesEquusEquus
Trim328i335iSignatureUltimate
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150  
8-speed manually-shiftable automatic  $1300$1300
RWD$0$0$0$0
Accessories 
Adaptive cruise control  $600$600
Cruise control$150$150  
Hands-free trunk or liftgate$100$100  
Power trunk closer   $350
Remote window/roof operation$15$15  
Sunshades, second row$125$125  
Sunshades, second row, power   $225
Tilt/telescoping steering wheel, manual$250$250  
Tilt/telescoping steering wheel, power  $350$350
Brakes, Airbags, and Other Safety 
Around view cameras$500$500  
Knee airbag, passenger$75$75  
Lane departure warning  $200$200
Radar- or camera-based collision preparation system  $0$0
Rear side airbags  $300$300
Rearview camera  $200$200
Temporary spare tire  $150$150
Tires, run-flat$150$150  
Wide-view front camera$150$150 $150
Cargo Management 
Air-conditioned storage compartment$50$50  
Cargo mat  $40$40
Cargo net  $40$40
Overhead sunglass holder  $25$25
Rear seat pass-through  $100 
Refrigerated storage compartment   $250
Second-row high console   $250
Climate Control 
Ionizing air filtration  $50$50
Residual heat$50$50  
Water-repellent front-door glass  $15$15
Wiper de-icer  $25$25
Engine / Motor 
Automatic start / stop$150$150  
Regenerative braking$0$0  
Exterior 
Bright-finished exhaust tip(s)$25 $25$25
Laminated front side windows  $200$200
Infotainment 
Bluetooth audio streaming  $25$25
CD changer, in-dash  $325$325
CD player$125$125  
DVD-compatible player  $0$0
Entertainment system, console-mounted   $1000
HD radio$50$50  
iPod integration  $100$100
Media drive$15$15  
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
Surround sound  $250$250
USB port$25$25  
Voice control for external devices$0$0  
Instruments, Lights, and Mirrors 
Analog clock  $25$25
Head-up display (HUD)$350$350  
Illuminated vanity mirrors, rear seat   $100
Seats and Interior Trim 
Cooled or ventilated front seats  $300$300
Cooled or ventilated second row seats   $200
Door sill trim plates $100  
Heated second row seats  $200$200
Illuminated door sill trim plates  $200$200
Leather door panel trim  $250$250
Leather-wrapped steering wheel$150$150  
Manual thigh support length adjuster, driver seat $50  
Manual thigh support length adjuster, passenger seat $50  
Massage, driver seat  $100$100
Massage, right second row seat   $100
Power 4-way lumbar adjuster, passenger seat$150$150  
Power 4-way lumbar adjuster, right second row seat   $150
Power headrest height adjuster, driver seat  $50$50
Power headrest height adjuster, passenger seat  $50$50
Power headrest height adjuster, second row seats   $75
Power legrest, right second row seat   $500
Power recliner, second row seats  $150$150
Power seatback bolsters, driver seat $100  
Power seatback bolsters, passenger seat $100  
Power thigh support length adjuster, driver seat  $100$100
Synthetic suede headliner  $650$650
Upholstered instrument panel, leather  $1000$1000
Wood trim  $300$300
Wood/leather-wrapped steering wheel  $150$150
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500$500$500
Air suspension, auto-leveling and height adjustable  $1000$1000
Alloy wheels$350$350  
Chrome-plated alloy wheels  $850$850
Electronic systems calibration selector$200$200  
Sport suspension (upgrade) $0  
Total Value of Features$3,605$4,480$10,395$13,645
Value of Feature Adjustments$0$875$6,590$9,840
Value of Feature Adjustments0-807-6,165-9,199

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Specifications Comparison: BMW 3-Series vs. Hyundai Equus

Model Year20122012
Model3-SeriesEquus
Body4dr Sedan4dr Sedan
Wheelbase110.6 in119.9 in
Length182.5 in203.1 in
Width71.3 in74.4 in
Height56.3 in58.7 in
Curb Weight3,759 lb.4,449 lb.
Fuel Capacity15.8 gal.20.3 gal.
Row 1 Headroom40.3 in38.7 in
Row 1 Shoulder Room55.1 in59.1 in
Row 1 Hip Room0.0 in55.5 in
Row 1 Legroom42.0 in45.1 in
Row 2 Headroom37.7 in38.1 in
Row 2 Shoulder Room55.1 in58.0 in
Row 2 Hip Room0.0 in55.1 in
Row 2 Legroom35.1 in38.9 in
Cargo Volume13.0 ft316.7 ft3

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Option Package Details
BMW 3-Series 328i

Parking Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Around view cameras500No
Wide-view front camera150Yes
Total Requested55052%
Total Not Requested50048%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested355093%
Total Not Requested2507%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72567%
Total Not Requested36533%

Option Package Details
BMW 3-Series 335i

Parking Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Around view cameras500No
Wide-view front camera150Yes
Total Requested55052%
Total Not Requested50048%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Total Requested145094%
Total Not Requested1006%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72567%
Total Not Requested36533%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100No
Total Requested15013%
Total Not Requested100087%

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