BMW 3-Series BMW 3-Series 2012 Kia Soul Kia Soul 2018

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BMW 3-Series vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Soul Invoice Comparison

Lowest Total Price: $27,995

Kia Soul +   
Difference: $20,300

Lowest Total Invoice: $26,343

Kia Soul +   
Difference: $18,197

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122018
Model3-SeriesSoul
Trim328i+
Body4dr Wagon4dr Hatch
Base Price $37,500 $20,300
Base Invoice $34,680 $19,230
Premium Package 1,900  
Navigation system 2,150  
Steering-linked headlights 900  
Cold Weather Package 900  
Metallic paint (extra cost) 550  
App support 250  
Proximity key 500  
Adaptive cruise control 2,400  
Satellite radio - one year subscription 350  
Universal garage door opener   350
Audio Package   1,500
Primo Lit Package   4,500
Interior ambient lighting   450
Premium Package 1,730  
Navigation system 1,955  
Steering-linked headlights 820  
Cold Weather Package 820  
Metallic paint (extra cost) 500  
App support 230  
Proximity key 455  
Adaptive cruise control 2,135  
Satellite radio - one year subscription 320  
Universal garage door opener   291
Audio Package   1,377
Primo Lit Package   4,176
Interior ambient lighting   374
Options (change) 9,900 6,800
Options (change) 8,965 6,218
Destination 895 895
Total Price $48,295 $27,995
Total Invoice $44,540 $26,343

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $21,390
TrueDelta Adjusted Invoice Difference: $19,223
Model Year20122018
Model3-SeriesSoul
Trim328i+
Body4dr Wagon4dr Hatch
Engine230hp I6161hp I4
TransmissionM6T6
DrivetrainRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)180, 8315, 8
Tire (rear if not all the same)225/45-17215/55-17
Total Price$48,295$27,995
Adjustments for Features0-1,090
Feature-Adjusted Total Price$48,295$26,905
Total Invoice$44,540$26,343
Adjustments for Features0-1,026
Feature-Adjusted Total Invoice$44,540$25,317

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Features Comparison: BMW 3-Series vs. Kia Soul

Model Year20122018
Model3-SeriesSoul
Trim328i+
Body4dr Wagon4dr Hatch
Transmission and Drivetrain 
6-speed manual$150 
6-speed manually-shiftable automatic $1100
RWD$0 
FWD $0
Accessories 
Remote app$25 
Remote window/roof operation$15 
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Blind spot warning system $200
Cross-traffic warning, rear $100
Forward collision warning $200
Lane departure warning $200
Rearview camera $200
Rollover sensor $50
Tires, run-flat$150 
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment$50 
Cargo area partition net$40 
Liftglass or two-piece tailgate$150 
Overhead sunglass holder $25
Climate Control 
Automatic air recirculation$100 
Dual-zone climate control$125 
Heated windshield washer nozzles$15 
Interior air filter$0 
Ionizing air filtration $50
Rain-sensing wipers$175 
Rear air vents with manual controls$150 
Residual heat$50 
Variable intermittent wipers $75
Exterior 
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows $275
Infotainment 
Android Auto support $100
Apple CarPlay support $100
DVD-compatible player$0 
iPod integration$100 
Media drive$15 
Satellite radio $200
Satellite radio - one year subscription$250 
Telematics service, such as OnStar$200 
USB port $25
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming passenger-side mirror$75 
Headlight washers$50 
Mirror tilt-down in reverse$25 
Speaker lights $100
Steering-linked headlights$150 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Cooled or ventilated front seats $300
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power 4-way lumbar adjuster, passenger seat$150 
Power lumbar adjuster, driver seat $100
Upholstered instrument cluster hood $50
Wood trim$300 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$2,985$4,075
Value of Feature Adjustments$0$1,090
Value of Feature Adjustments0-1,026

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Specifications Comparison: BMW 3-Series vs. Kia Soul

Model Year20122018
Model3-SeriesSoul
Body4dr Wagon4dr Hatch
Wheelbase108.7 in101.2 in
Length178.2 in163.0 in
Width71.5 in70.9 in
Height55.8 in63.5 in
Curb Weight3,463 lb.2,885 lb.
Fuel Capacity15.9 gal.14.2 gal.
Row 1 Headroom37.4 in39.6 in
Row 1 Shoulder Room55.4 in55.5 in
Row 1 Hip Room0.0 in53.2 in
Row 1 Legroom41.5 in40.9 in
Row 2 Headroom38.0 in39.5 in
Row 2 Shoulder Room55.1 in54.7 in
Row 2 Hip Room0.0 in49.3 in
Row 2 Legroom34.6 in39.1 in
Cargo Volume,
Minimum
24.8 ft324.2 ft3
Cargo Volume,
Maximum
58.0 ft361.3 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200No
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested100061%
Total Not Requested65039%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested87578%
Total Not Requested24022%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested50071%
Total Not Requested20029%

Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Audio Package
FeatureValueRequested?
HD radio50Yes
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Leather-wrapped steering wheel150Yes
Proximity key250Yes
Engine immobilizer (optional)0No
Special interior trim0No
Upholstered instrument cluster hood50No
Total Requested117570%
Total Not Requested50030%
Primo Lit Package
FeatureValueRequested?
Leather seating surfaces900Yes
Cooled or ventilated front seats300No
Upgraded instruments0No
Panoramic sunroof1200Yes
Power-folding mirrors50Yes
Lane departure warning200No
Blind spot warning system200No
Cross-traffic warning, rear100No
Forward collision warning200No
LED tail lights0No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Xenon HID headlights500Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat100Yes
Adaptive cruise control450Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested445076%
Total Not Requested140024%

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