| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Kia Optima Invoice Comparison
Lowest Total Price: $36,845 Kia Optima SX | |||
| Difference: $11,800 | |||
Lowest Total Invoice: $34,218 Kia Optima SX | |||
| Difference: $10,662 | |||
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| Model Year | 2012 | 2012 | 2018 |
| Model | 3-Series | 3-Series | Optima |
| Trim | 328i | 335i | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $34,900 | $42,400 | $30,500 |
| Base Invoice | $32,290 | $39,190 | $28,380 |
| Driver Assistance Package | 1,100 | 1,100 | |
| Technology Package | 2,550 | 2,550 | 3,000 |
| Premium Package | 3,600 | 1,900 | |
| BMW Assist | 650 | 650 | |
| Cold Weather Package | 1,350 | 1,350 | |
| Parking Package | 1,550 | 1,550 | |
| Steering-linked headlights | 900 | ||
| Metallic paint (extra cost) | 550 | 550 | |
| App support | 250 | 250 | |
| Satellite radio - one year subscription | 350 | 350 | |
| Universal garage door opener | 350 | ||
| Limited Package | 2,100 | ||
| Driver Assistance Package | 1,000 | 1,000 | |
| Technology Package | 2,320 | 2,320 | 2,727 |
| Premium Package | 3,275 | 1,730 | |
| BMW Assist | 590 | 590 | |
| Cold Weather Package | 1,230 | 1,230 | |
| Parking Package | 1,410 | 1,410 | |
| Steering-linked headlights | 820 | ||
| Metallic paint (extra cost) | 500 | 500 | |
| App support | 230 | 230 | |
| Satellite radio - one year subscription | 320 | 320 | |
| Universal garage door opener | 291 | ||
| Limited Package | 1,925 | ||
| Options (change) | 12,850 | 10,250 | 5,450 |
| Options (change) | 11,695 | 9,330 | 4,943 |
| Destination | 895 | 895 | 895 |
| Total Price | $48,645 | $53,545 | $36,845 |
| Total Invoice | $44,880 | $49,415 | $34,218 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $15,295 | |||
| TrueDelta Adjusted Invoice Difference: $13,908 | |||
| Model Year | 2012 | 2012 | 2018 |
| Model | 3-Series | 3-Series | Optima |
| Trim | 328i | 335i | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 240hp I4 | 300hp I6 | 245hp I4 |
| Transmission | M6 | M6 | T6 |
| Drivetrain | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 9 | ?, 9 | 630, 10 |
| Tire (rear if not all the same) | 225/50-17 | 225/45-18 | 235/45-18 |
| Total Price | $48,645 | $53,545 | $36,845 |
| Adjustments for Features | 0 | -300 | -3,495 |
| Feature-Adjusted Total Price | $48,645 | $53,245 | $33,350 |
| Cost Above Minimum | $0 | $4,600 | $0 |
| Total Invoice | $44,880 | $49,415 | $34,218 |
| Adjustments for Features | 0 | -277 | -3,246 |
| Feature-Adjusted Total Invoice | $44,880 | $49,138 | $30,972 |
| Cost Above Minimum | $0 | $4,258 | $0 |
Features Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2012 | 2012 | 2018 |
| Model | 3-Series | 3-Series | Optima |
| Trim | 328i | 335i | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manual | $150 | $150 | |
| 6-speed manually-shiftable automatic | $1100 | ||
| RWD | $0 | $0 | |
| FWD | $0 | ||
| Accessories | |||
| Adaptive cruise control, all-speed | $850 | ||
| Cruise control | $150 | $150 | |
| Hands-free trunk or liftgate | $100 | $100 | |
| Proximity trunk or liftgate opener | $125 | ||
| Remote app | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | |
| Sunshades, second row | $125 | ||
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Automatic braking, high-speed or partial | $200 | ||
| Automatic braking, low-speed | $200 | ||
| Cross-traffic warning, rear | $100 | ||
| Forward collision warning | $200 | ||
| Knee airbag, passenger | $75 | $75 | |
| Obstacle detection, front | $150 | $150 | |
| Rollover sensor | $50 | ||
| Temporary spare tire | $150 | ||
| Tires, run-flat | $150 | $150 | |
| Vehicle health reports | $0 | ||
| Wide-view front camera | $150 | $150 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Cargo mat | $40 | ||
| Overhead sunglass holder | $25 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents | $100 | ||
| Rear air vents with manual controls | $150 | $150 | |
| Residual heat | $50 | $50 | |
| Variable intermittent wipers | $75 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Regenerative braking | $0 | $0 | |
| Exterior | |||
| Laminated front side windows | $200 | ||
| Painted brake calipers (optional) | $0 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | ||
| Sunroof | $900 | $900 | |
| Infotainment | |||
| Android Auto support | $100 | ||
| Apple CarPlay support | $100 | ||
| CD player | $125 | $125 | |
| Media drive | $15 | $15 | |
| MP3-compatible player | $50 | $50 | |
| Satellite radio | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |
| Surround sound | $250 | ||
| Telematics service, such as OnStar | $200 | $200 | |
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | ||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming headlights | $200 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | |
| Head-up display (HUD) | $350 | $350 | |
| Headlight washers | $50 | $50 | |
| LED headlights | $1000 | ||
| Mirror tilt-down in reverse | $25 | $25 | |
| Xenon HID headlights | $500 | $500 | |
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Metal pedals | $75 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
| Power lumbar adjuster, passenger seat | $100 | ||
| Wood trim | $300 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | ||
| Performance steering system (optional) | $0 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $4,770 | $5,070 | $8,265 |
| Value of Feature Adjustments | $0 | $300 | $3,495 |
| Value of Feature Adjustments | 0 | -277 | -3,246 |
Specifications Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2012 | 2018 |
| Model | 3-Series | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 110.4 in |
| Length | 182.5 in | 191.1 in |
| Width | 71.3 in | 73.2 in |
| Height | 56.3 in | 57.7 in |
| Curb Weight | 3,407 lb. | 3,220 lb. |
| Fuel Capacity | 15.8 gal. | 18.5 gal. |
| Row 1 Headroom | 40.3 in | 39.8 in |
| Row 1 Shoulder Room | 55.1 in | 58.1 in |
| Row 1 Hip Room | 0.0 in | 56.0 in |
| Row 1 Legroom | 42.0 in | 45.5 in |
| Row 2 Headroom | 37.7 in | 37.8 in |
| Row 2 Shoulder Room | 55.1 in | 56.4 in |
| Row 2 Hip Room | 0.0 in | 56.0 in |
| Row 2 Legroom | 35.1 in | 35.6 in |
| Cargo Volume | 13.0 ft3 | 15.9 ft3 |
Option Package Details
BMW 3-Series 328i
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Total Requested | 400 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Head-up display (HUD) | 350 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 725 | 67% |
| Total Not Requested | 365 | 33% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Proximity key | 250 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | No |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power tilt adjuster, passenger seat | 50 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 100 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 100 | Yes |
| Total Requested | 3500 | 92% |
| Total Not Requested | 300 | 8% |
| BMW Assist | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| SMS text-to-speech reader | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Remote app | 25 | No |
| Total Requested | 50 | 18% |
| Total Not Requested | 225 | 82% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Folding second row seats | 300 | Yes |
| Heated steering wheel | 100 | Yes |
| Headlight washers | 50 | No |
| Second-row 3-section 3-person split bench | 150 | No |
| Total Requested | 800 | 80% |
| Total Not Requested | 200 | 20% |
| Parking Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Around view cameras | 500 | Yes |
| Wide-view front camera | 150 | No |
| Total Requested | 750 | 71% |
| Total Not Requested | 300 | 29% |
Option Package Details
BMW 3-Series 335i
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Total Requested | 400 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Head-up display (HUD) | 350 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 725 | 67% |
| Total Not Requested | 365 | 33% |
| Premium Package | ||
| Feature | Value | Requested? |
| Proximity key | 250 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | No |
| Leather seating surfaces | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Total Requested | 1400 | 90% |
| Total Not Requested | 150 | 10% |
| BMW Assist | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| SMS text-to-speech reader | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Remote app | 25 | No |
| Total Requested | 50 | 18% |
| Total Not Requested | 225 | 82% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Folding second row seats | 300 | Yes |
| Heated steering wheel | 100 | Yes |
| Headlight washers | 50 | No |
| Second-row 3-section 3-person split bench | 150 | No |
| Total Requested | 800 | 80% |
| Total Not Requested | 200 | 20% |
| Parking Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Around view cameras | 500 | Yes |
| Wide-view front camera | 150 | No |
| Total Requested | 750 | 71% |
| Total Not Requested | 300 | 29% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | Yes |
| Sunshades, second row | 125 | No |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | Yes |
| Chrome-plated alloy wheels | 500 | No |
| Total Requested | 600 | 49% |
| Total Not Requested | 625 | 51% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | No |
| Surround sound | 250 | No |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | No |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 975 | 32% |
| Total Not Requested | 2100 | 68% |
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