BMW 3-Series BMW 3-Series 2017 Kia Optima Kia Optima 2018

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BMW 3-Series vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Optima Invoice Comparison

Lowest Total Price: $36,845

Kia Optima SX   
Difference: $14,000

Lowest Total Invoice: $34,218

Kia Optima SX   
Difference: $13,692

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172017201720172018
Model3-Series3-Series3-Series3-Series3-SeriesOptima
Trim328d330i330e iPerformance340iM3SX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $40,250 $38,750 $44,100 $47,900 $64,000 $30,500
Base Invoice $38,115 $36,720 $41,695 $45,225 $60,200 $28,380
Driver Assistance Plus 1,700 1,700 1,700 1,700 1,700  
Navigation system 1,950 1,950 1,950 1,950    
Driver Assistance Package 950 950 950 950    
Premium Package 2,450 2,450 2,450      
Cold Weather Package 800 800 800 800    
Leather seating surfaces 1,450 1,450 1,450 1,450 0  
Lighting Package 800 800 800 800    
Metallic paint (extra cost) 700 700 700 700 700  
Apple CarPlay support 300 300 300 300 300  
M Sport Package       0    
Executive Package         3,900  
LED headlights         1,900  
Sunroof         0  
Wood trim         0  
Universal garage door opener           350
Technology Package           3,000
Limited Package           2,100
Driver Assistance Plus 1,565 1,565 1,565 1,565 1,565  
Navigation system 1,775 1,775 1,775 1,775    
Driver Assistance Package 875 875 875 875    
Premium Package 2,255 2,255 2,255      
Cold Weather Package 735 735 735 735    
Leather seating surfaces 1,335 1,335 1,335 1,335 0  
Lighting Package 735 735 735 735    
Metallic paint (extra cost) 645 645 645 645 645  
Apple CarPlay support 275 275 275 275 275  
M Sport Package       0    
Executive Package         3,590  
LED headlights         1,750  
Sunroof         0  
Wood trim         0  
Universal garage door opener           291
Technology Package           2,727
Limited Package           1,925
Options (change) 11,100 11,100 11,100 8,650 8,500 5,450
Options (change) 10,195 10,195 10,195 7,940 7,825 4,943
Destination 995 995 995 995 995 895
Gas Tax 0 0 -4,001 0 0 0
Total Price $52,345 $50,845 $52,194 $57,545 $73,495 $36,845
Total Invoice $49,305 $47,910 $48,884 $54,160 $69,020 $34,218

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $14,420
TrueDelta Adjusted Invoice Difference: $14,065
Model Year201720172017201720172018
Model3-Series3-Series3-Series3-Series3-SeriesOptima
Trim328d330i330e iPerformance340iM3SX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine180hp I4 D248hp I4180hp I4 PiH320hp I6425hp I6245hp I4
TransmissionT8T8T8M6M6T6
DrivetrainRWDRWDRWDRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9205, 9205, 9600, 16630, 10
Tire (rear if not all the same)225/50-17225/50-17225/50-17225/45-18255/40-18235/45-18
Total Price$52,345$50,845$52,194$57,545$73,495$36,845
Adjustments for Features-1,375-1,275-1,4000-2,025-1,695
Feature-Adjusted Total Price$50,970$49,570$50,794$57,545$71,470$35,150
Cost Above Minimum$1,400$0$1,224$7,975$21,900$0
Total Invoice$49,305$47,910$48,884$54,160$69,020$34,218
Adjustments for Features-1,295-1,201-1,3110-1,902-1,574
Feature-Adjusted Total Invoice$48,010$46,709$47,573$54,160$67,118$32,644
Cost Above Minimum$1,301$0$864$7,451$20,409$0

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Features Comparison: BMW 3-Series vs. Kia Optima

Model Year201720172017201720172018
Model3-Series3-Series3-Series3-Series3-SeriesOptima
Trim328d330i330e iPerformance340iM3SX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300   
6-speed manual   $150$150 
6-speed manually-shiftable automatic     $1100
RWD$0$0$0$0$0 
FWD     $0
Accessories 
Adaptive cruise control, all-speed     $850
Cruise control$150$150$150$150$150 
Hands-free trunk or liftgate$100$100$100$100$100 
Proximity trunk or liftgate opener     $125
Remote app$25$25$25$25$25 
Remote window/roof operation$15$15$15$15$15 
Sunshades, second row     $125
Brakes, Airbags, and Other Safety 
911 assist     $25
Automatic braking, high-speed or partial     $200
Cross-traffic warning, rear     $100
Driver drowsiness monitor$150$150$150$150$150 
Knee airbag, passenger$75$75$75$75$75 
Obstacle detection, front$150$150$150$150$150 
Pedestrian detection$50$50$50$50$50 
Rollover sensor     $50
Temporary spare tire     $150
Tires, run-flat$150$150$150$150  
Vehicle health reports     $0
Wide-view front camera$150$150$150$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50 
Cargo mat     $40
Overhead sunglass holder     $25
Climate Control 
Automatic air recirculation$100$100$100$100$100 
Heated windshield washer nozzles$15$15$15$15$15 
Rain-sensing wipers$175$175$175$175$175 
Rear air vents     $100
Rear air vents with manual controls$150$150$150$150$150 
Residual heat$50$50$50$50$50 
Variable intermittent wipers     $75
Drivetrain 
Active rear differential    $500 
Engine / Motor 
3.5 kW onboard charger  $0   
8 kWh battery pack  $0   
Automatic start / stop$150$150$150$150$150 
Regenerative braking$0$0 $0$0 
Exterior 
Black exterior trim (optional)$0$0$0$0$0 
Bright-finished exhaust tip(s)    $25$25
Laminated front side windows     $200
Painted brake calipers (optional)    $0$0
Panoramic sunroof     $1200
Rear spoiler    $200$200
Sport rocker panels (optional)   $0$0 
Sunroof$900$900$900$900$900 
Infotainment 
4G LTE connectivity$0$0$0$0$0 
Android Auto support     $100
CD player$125$125$125$125$125 
DVD-compatible player$0$0$0$0$0 
Handwriting recognition$200$200$200$200$200 
In-vehicle Internet$150$150$150$150$150 
Media drive$15$15$15$15$15 
MP3-compatible player$50$50$50$50$50 
Navigation map updates, three years$0$0$0$0$0 
S Voice support$0$0$0$0$0 
Satellite radio     $200
Satellite radio - one year subscription$250$250$250$250$250 
SMS text-to-speech reader    $25$25
Surround sound    $250$250
Telematics service, such as OnStar$200$200$200$200$200 
Text dictation    $50 
Traffic + travel information$25$25$25$25$25 
Traffic information     $25
Voice recorder    $0 
Wi-Fi hotspot    $50 
Wireless charging station    $75 
Instruments, Lights, and Mirrors 
Approach detection     $25
Auto-dimming driver-side mirror$75$75$75$75$75 
Cornering lights    $50 
Fog lights$125$125$125  $125
Head-up display (HUD)    $350 
Headlight washers    $50 
Large energy flow and fuel economy display  $25   
Mirror tilt-down in reverse$25$25$25$25$25 
Seats and Interior Trim 
Cooled or ventilated front seats     $300
Door sill trim plates$100$100$100$100$100 
Manual thigh support length adjuster, driver seat$50$50$50$50$50 
Manual thigh support length adjuster, passenger seat$50$50$50$50$50 
Metal pedals     $75
Power 4-way lumbar adjuster, passenger seat$150$150$150$150$150 
Power lumbar adjuster, passenger seat     $100
Power seatback bolsters, driver seat$100$100$100$100$100 
Power seatback bolsters, passenger seat$100$100$100$100$100 
Wood trim$300$300$300$300$300 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical    $500 
Alloy wheels$350$350$350$350$350 
Chrome-plated alloy wheels     $850
Performance steering system (optional)    $0$0
Sport suspension (upgrade)   $0$0$0
Transmission 
Downshift rev matching    $50 
Steering-wheel-mounted transmission controls$100 $100  $100
Total Value of Features$6,445$6,345$6,470$5,070$7,095$6,765
Value of Feature Adjustments$1,375$1,275$1,400$0$2,025$1,695
Value of Feature Adjustments-1,295-1,201-1,3110-1,902-1,574

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Specifications Comparison: BMW 3-Series vs. Kia Optima

Model Year20172018
Model3-SeriesOptima
Body4dr Sedan4dr Sedan
Wheelbase110.6 in110.4 in
Length182.5 in191.1 in
Width71.3 in73.2 in
Height56.3 in57.7 in
Curb Weight3,502 lb.3,220 lb.
Fuel Capacity15.8 gal.18.5 gal.
Row 1 Headroom40.3 in39.8 in
Row 1 Shoulder Room55.1 in58.1 in
Row 1 Hip Room0.0 in56.0 in
Row 1 Legroom42.0 in45.5 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.4 in
Row 2 Hip Room0.0 in56.0 in
Row 2 Legroom35.1 in35.6 in
Cargo Volume13.0 ft315.9 ft3

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Option Package Details
BMW 3-Series 328d

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested240086%
Total Not Requested40014%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 3-Series 330i

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested240086%
Total Not Requested40014%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 3-Series 330e iPerformance

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested240086%
Total Not Requested40014%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 3-Series 340i

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%
M Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Sport front fascia (optional)0No
225/45VR18 tires400No
Sport rocker panels (optional)0No
Total Requested25038%
Total Not Requested40062%

Option Package Details
BMW 3-Series M3

Executive Package
FeatureValueRequested?
Heated second row seats200Yes
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Heated steering wheel100Yes
Head-up display (HUD)350No
Headlight washers50No
SMS text-to-speech reader25Yes
Voice recorder0No
Wi-Fi hotspot50No
Wireless charging station75No
Text dictation50No
Total Requested77552%
Total Not Requested72548%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Surround sound250Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Navigation system600Yes
Total Requested182559%
Total Not Requested125041%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125No
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested60049%
Total Not Requested62551%

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