The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,845 Kia Optima SX | ||||||
Difference: $15,140 | ||||||
Lowest Total Invoice: $34,218 Kia Optima SX | ||||||
Difference: $14,767 | ||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
Trim | 328d | 330i | 330e iPerformance | 340i | M3 | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $41,750 | $40,250 | $45,600 | $48,950 | $65,500 | $30,500 |
Base Invoice | $40,110 | $38,115 | $43,090 | $46,205 | $61,595 | $28,380 |
Shadow Sport Design | 600 | 600 | ||||
Obstacle detection, rear | 600 | 600 | 750 | 600 | ||
Convenience Tier | 1,750 | 1,750 | 1,750 | |||
Driving Assistance Package | 500 | 500 | 500 | 500 | 500 | |
Premium Tier | 2,900 | 2,900 | 2,900 | 2,900 | ||
Executive Tier | 3,100 | 3,100 | 2,800 | 3,100 | ||
Metallic paint (extra cost) | 550 | 550 | 550 | 550 | 550 | |
Blind spot warning system | 500 | 500 | 500 | 500 | 500 | |
Apple CarPlay support | 300 | 300 | 300 | 300 | 300 | |
Heated steering wheel | 190 | 190 | 190 | 190 | ||
Heated second row seats | 350 | 350 | 350 | 350 | ||
M Sport Design | 0 | |||||
Executive Package | 4,100 | |||||
Leather seating surfaces | 0 | |||||
Sunroof | 0 | |||||
Wood trim | 0 | |||||
Universal garage door opener | 350 | |||||
Technology Package | 3,000 | |||||
Limited Package | 2,100 | |||||
Shadow Sport Design | 550 | 550 | ||||
Obstacle detection, rear | 550 | 550 | 690 | 550 | ||
Convenience Tier | 1,610 | 1,610 | 1,610 | |||
Driving Assistance Package | 460 | 460 | 460 | 460 | 460 | |
Premium Tier | 2,670 | 2,670 | 2,670 | 2,670 | ||
Executive Tier | 2,850 | 2,850 | 2,575 | 2,850 | ||
Metallic paint (extra cost) | 505 | 505 | 505 | 505 | 505 | |
Blind spot warning system | 460 | 460 | 460 | 460 | 460 | |
Apple CarPlay support | 275 | 275 | 275 | 275 | 275 | |
Heated steering wheel | 175 | 175 | 175 | 175 | ||
Heated second row seats | 320 | 320 | 320 | 320 | ||
M Sport Design | 0 | |||||
Executive Package | 3,770 | |||||
Leather seating surfaces | 0 | |||||
Sunroof | 0 | |||||
Wood trim | 0 | |||||
Universal garage door opener | 291 | |||||
Technology Package | 2,727 | |||||
Limited Package | 1,925 | |||||
Options (change) | 11,340 | 10,740 | 11,190 | 8,990 | 5,950 | 5,450 |
Options (change) | 10,425 | 9,875 | 10,290 | 8,265 | 5,470 | 4,943 |
Destination | 995 | 995 | 995 | 995 | 995 | 895 |
Gas Tax | 0 | 0 | -4,001 | 0 | 0 | 0 |
Total Price | $54,085 | $51,985 | $53,784 | $58,935 | $72,445 | $36,845 |
Total Invoice | $51,530 | $48,985 | $50,374 | $55,465 | $68,060 | $34,218 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
TrueDelta Adjusted Price Difference: $15,760 | ||||||
TrueDelta Adjusted Invoice Difference: $15,343 | ||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
Trim | 328d | 330i | 330e iPerformance | 340i | M3 | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 180hp I4 D | 248hp I4 | 180hp I4 PiH | 320hp I6 | 425hp I6 | 245hp I4 |
Transmission | T8 | M6 | T8 | T8 | M6 | T6 |
Drivetrain | RWD | RWD | RWD | RWD | RWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 205, 9 | 205, 9 | 205, 9 | 600, 16 | 600, 16 | 630, 10 |
Tire (rear if not all the same) | 225/45-18 | 225/50-17 | 225/45-18 | 225/45-18 | 255/40-18 | 235/45-18 |
Total Price | $54,085 | $51,985 | $53,784 | $58,935 | $72,445 | $36,845 |
Adjustments for Features | -1,250 | 0 | -1,025 | -1,275 | -1,050 | -620 |
Feature-Adjusted Total Price | $52,835 | $51,985 | $52,759 | $57,660 | $71,395 | $36,225 |
Cost Above Minimum | $850 | $0 | $774 | $5,675 | $19,410 | $0 |
Total Invoice | $51,530 | $48,985 | $50,374 | $55,465 | $68,060 | $34,218 |
Adjustments for Features | -1,191 | 0 | -960 | -1,200 | -986 | -576 |
Feature-Adjusted Total Invoice | $50,339 | $48,985 | $49,414 | $54,265 | $67,074 | $33,642 |
Cost Above Minimum | $1,354 | $0 | $429 | $5,280 | $18,089 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
Trim | 328d | 330i | 330e iPerformance | 340i | M3 | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |||
6-speed manual | $150 | $150 | ||||
6-speed manually-shiftable automatic | $1100 | |||||
RWD | $0 | $0 | $0 | $0 | $0 | |
FWD | $0 | |||||
Accessories | ||||||
Adaptive cruise control, all-speed | $850 | |||||
Cruise control | $150 | $150 | $150 | $150 | $150 | |
Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | |
Proximity trunk or liftgate opener | $125 | |||||
Remote app | $25 | $25 | $25 | $25 | $25 | |
Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | |
Semi-automated parking system | $500 | $500 | $500 | $500 | $500 | |
Sunshades, second row | $125 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | |||||
Automatic braking, high-speed or partial | $200 | |||||
Cross-traffic warning, rear | $100 | |||||
Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
Obstacle detection, front | $150 | $150 | $150 | $150 | $150 | |
Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
Rollover sensor | $50 | |||||
Temporary spare tire | $150 | |||||
Tires, run-flat | $150 | $150 | $150 | $150 | ||
Vehicle health reports | $0 | |||||
Wide-view front camera | $150 | $150 | $150 | $150 | $150 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Cargo mat | $40 | |||||
Overhead sunglass holder | $25 | |||||
Climate Control | ||||||
Automatic air recirculation | $100 | $100 | $100 | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | |
Rear air vents | $100 | |||||
Rear air vents with manual controls | $150 | $150 | $150 | $150 | $150 | |
Residual heat | $50 | $50 | $50 | $50 | $50 | |
Variable intermittent wipers | $75 | |||||
Drivetrain | ||||||
Active rear differential | $500 | |||||
Engine / Motor | ||||||
3.5 kW onboard charger | $0 | |||||
8 kWh battery pack | $0 | |||||
Automatic start / stop | $150 | $150 | $150 | $150 | $150 | |
Regenerative braking | $0 | $0 | $0 | $0 | ||
Exterior | ||||||
Black exterior trim (optional) | $0 | $0 | $0 | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | ||||
Laminated front side windows | $200 | |||||
Painted brake calipers (optional) | $0 | $0 | ||||
Panoramic sunroof | $1200 | |||||
Rear spoiler | $200 | $200 | ||||
Sport rocker panels (optional) | $0 | $0 | ||||
Sunroof | $900 | $900 | $900 | $900 | $900 | |
Infotainment | ||||||
4G LTE connectivity | $0 | $0 | $0 | $0 | $0 | |
Android Auto support | $100 | |||||
CD player | $125 | $125 | $125 | $125 | $125 | |
DVD-compatible player | $0 | $0 | $0 | $0 | $0 | |
Handwriting recognition | $200 | $200 | $200 | $200 | $200 | |
In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | |
Media drive | $15 | $15 | $15 | $15 | $15 | |
MP3-compatible player | $50 | $50 | $50 | $50 | $50 | |
Navigation map updates, three years | $0 | $0 | $0 | $0 | $0 | |
S Voice support | $0 | $0 | $0 | $0 | $0 | |
Satellite radio | $200 | |||||
Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | |
SMS text-to-speech reader | $25 | |||||
Surround sound | $250 | $250 | $250 | |||
Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | |
Traffic + travel information | $25 | $25 | $25 | $25 | $25 | |
Traffic information | $25 | |||||
Instruments, Lights, and Mirrors | ||||||
Approach detection | $25 | |||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | |
Fog lights | $125 | $125 | $125 | $125 | ||
Head-up display (HUD) | $350 | $350 | $350 | $350 | $350 | |
Headlight washers | $50 | |||||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |||
Large energy flow and fuel economy display | $25 | |||||
Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | |
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | |||||
Door sill trim plates | $100 | $100 | $100 | $100 | $100 | |
Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | |
Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | |
Metal pedals | $75 | |||||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | |||||
Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Wood trim | $300 | $300 | $300 | $300 | $300 | |
Suspension, Wheels, and Tires | ||||||
Adaptive dampers - electrical | $500 | |||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Performance steering system (optional) | $0 | $0 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | $0 | $0 | |
Transmission | ||||||
Downshift rev matching | $50 | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $7,395 | $6,145 | $7,170 | $7,420 | $7,195 | $6,765 |
Value of Feature Adjustments | $1,250 | $0 | $1,025 | $1,275 | $1,050 | $620 |
Value of Feature Adjustments | -1,191 | 0 | -960 | -1,200 | -986 | -576 |
Model Year | 2018 | 2018 |
Model | 3-Series | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.6 in | 110.4 in |
Length | 182.5 in | 191.1 in |
Width | 71.3 in | 73.2 in |
Height | 56.3 in | 57.7 in |
Curb Weight | 3,502 lb. | 3,220 lb. |
Fuel Capacity | 15.8 gal. | 18.5 gal. |
Row 1 Headroom | 40.3 in | 39.8 in |
Row 1 Shoulder Room | 55.1 in | 58.1 in |
Row 1 Hip Room | 0.0 in | 56.0 in |
Row 1 Legroom | 42.0 in | 45.5 in |
Row 2 Headroom | 37.7 in | 37.8 in |
Row 2 Shoulder Room | 55.1 in | 56.4 in |
Row 2 Hip Room | 0.0 in | 56.0 in |
Row 2 Legroom | 35.1 in | 35.6 in |
Cargo Volume | 13.0 ft3 | 15.9 ft3 |
Shadow Sport Design | ||
Feature | Value | Requested? |
225/45VR18 tires | 400 | No |
Black exterior trim (optional) | 0 | No |
Sunroof | 900 | Yes |
Sport suspension (upgrade) | 250 | Yes |
Total Requested | 1150 | 74% |
Total Not Requested | 400 | 26% |
Convenience Tier | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Proximity key | 250 | Yes |
Satellite radio - one year subscription | 250 | No |
Hands-free trunk or liftgate | 100 | Yes |
Total Requested | 1400 | 78% |
Total Not Requested | 400 | 22% |
Driving Assistance Package | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Speed limit information | 0 | No |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Premium Tier | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Head-up display (HUD) | 350 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation map updates, three years | 0 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 900 | 54% |
Total Not Requested | 765 | 46% |
Executive Tier | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Large color reconfigurable instrument cluster display | 250 | No |
Steering-linked headlights | 150 | Yes |
Auto-dimming headlights | 200 | Yes |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Total Requested | 1550 | 63% |
Total Not Requested | 900 | 37% |
Convenience Tier | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Proximity key | 250 | Yes |
Satellite radio - one year subscription | 250 | No |
Hands-free trunk or liftgate | 100 | Yes |
Total Requested | 1400 | 78% |
Total Not Requested | 400 | 22% |
Driving Assistance Package | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Speed limit information | 0 | No |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Premium Tier | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Head-up display (HUD) | 350 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation map updates, three years | 0 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 900 | 54% |
Total Not Requested | 765 | 46% |
Executive Tier | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Large color reconfigurable instrument cluster display | 250 | No |
Steering-linked headlights | 150 | Yes |
Auto-dimming headlights | 200 | Yes |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Total Requested | 1550 | 63% |
Total Not Requested | 900 | 37% |
Shadow Sport Design | ||
Feature | Value | Requested? |
225/45VR18 tires | 400 | No |
Black exterior trim (optional) | 0 | No |
Sunroof | 900 | Yes |
Sport suspension (upgrade) | 250 | Yes |
Total Requested | 1150 | 74% |
Total Not Requested | 400 | 26% |
Convenience Tier | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Proximity key | 250 | Yes |
Satellite radio - one year subscription | 250 | No |
Hands-free trunk or liftgate | 100 | Yes |
Total Requested | 1400 | 78% |
Total Not Requested | 400 | 22% |
Driving Assistance Package | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Speed limit information | 0 | No |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Premium Tier | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Head-up display (HUD) | 350 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation map updates, three years | 0 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 900 | 54% |
Total Not Requested | 765 | 46% |
Executive Tier | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Steering-linked headlights | 150 | Yes |
Auto-dimming headlights | 200 | Yes |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Total Requested | 1550 | 70% |
Total Not Requested | 650 | 30% |
Driving Assistance Package | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Speed limit information | 0 | No |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Premium Tier | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Head-up display (HUD) | 350 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation map updates, three years | 0 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 900 | 54% |
Total Not Requested | 765 | 46% |
Executive Tier | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Large color reconfigurable instrument cluster display | 250 | No |
Steering-linked headlights | 150 | Yes |
Auto-dimming headlights | 200 | Yes |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Total Requested | 1550 | 63% |
Total Not Requested | 900 | 37% |
M Sport Design | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Sport front fascia (optional) | 0 | No |
Sport rocker panels (optional) | 0 | No |
Black exterior trim (optional) | 0 | No |
225/45VR18 tires | 400 | No |
Total Requested | 250 | 38% |
Total Not Requested | 400 | 62% |
Driving Assistance Package | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Speed limit information | 0 | No |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Executive Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Heated steering wheel | 100 | Yes |
Head-up display (HUD) | 350 | No |
Headlight washers | 50 | No |
Steering-linked headlights | 150 | Yes |
Auto-dimming headlights | 200 | Yes |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Total Requested | 1200 | 50% |
Total Not Requested | 1200 | 50% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 1825 | 59% |
Total Not Requested | 1250 | 41% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 600 | 49% |
Total Not Requested | 625 | 51% |