BMW 3-Series BMW 3-Series 2018 Kia Optima Kia Optima 2018

We are 103,000+ car owners sharing real-world car information.

Join Us

BMW 3-Series vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Optima Invoice Comparison

Lowest Total Price: $36,845

Kia Optima SX   
Difference: $15,140

Lowest Total Invoice: $34,218

Kia Optima SX   
Difference: $14,767

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018201820182018
Model3-Series3-Series3-Series3-Series3-SeriesOptima
Trim328d330i330e iPerformance340iM3SX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $41,750 $40,250 $45,600 $48,950 $65,500 $30,500
Base Invoice $40,110 $38,115 $43,090 $46,205 $61,595 $28,380
Shadow Sport Design 600   600      
Obstacle detection, rear 600 600 750 600    
Convenience Tier 1,750 1,750 1,750      
Driving Assistance Package 500 500 500 500 500  
Premium Tier 2,900 2,900 2,900 2,900    
Executive Tier 3,100 3,100 2,800 3,100    
Metallic paint (extra cost) 550 550 550 550 550  
Blind spot warning system 500 500 500 500 500  
Apple CarPlay support 300 300 300 300 300  
Heated steering wheel 190 190 190 190    
Heated second row seats 350 350 350 350    
M Sport Design       0    
Executive Package         4,100  
Leather seating surfaces         0  
Sunroof         0  
Wood trim         0  
Universal garage door opener           350
Technology Package           3,000
Limited Package           2,100
Shadow Sport Design 550   550      
Obstacle detection, rear 550 550 690 550    
Convenience Tier 1,610 1,610 1,610      
Driving Assistance Package 460 460 460 460 460  
Premium Tier 2,670 2,670 2,670 2,670    
Executive Tier 2,850 2,850 2,575 2,850    
Metallic paint (extra cost) 505 505 505 505 505  
Blind spot warning system 460 460 460 460 460  
Apple CarPlay support 275 275 275 275 275  
Heated steering wheel 175 175 175 175    
Heated second row seats 320 320 320 320    
M Sport Design       0    
Executive Package         3,770  
Leather seating surfaces         0  
Sunroof         0  
Wood trim         0  
Universal garage door opener           291
Technology Package           2,727
Limited Package           1,925
Options (change) 11,340 10,740 11,190 8,990 5,950 5,450
Options (change) 10,425 9,875 10,290 8,265 5,470 4,943
Destination 995 995 995 995 995 895
Gas Tax 0 0 -4,001 0 0 0
Total Price $54,085 $51,985 $53,784 $58,935 $72,445 $36,845
Total Invoice $51,530 $48,985 $50,374 $55,465 $68,060 $34,218

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $15,760
TrueDelta Adjusted Invoice Difference: $15,343
Model Year201820182018201820182018
Model3-Series3-Series3-Series3-Series3-SeriesOptima
Trim328d330i330e iPerformance340iM3SX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine180hp I4 D248hp I4180hp I4 PiH320hp I6425hp I6245hp I4
TransmissionT8M6T8T8M6T6
DrivetrainRWDRWDRWDRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9205, 9600, 16600, 16630, 10
Tire (rear if not all the same)225/45-18225/50-17225/45-18225/45-18255/40-18235/45-18
Total Price$54,085$51,985$53,784$58,935$72,445$36,845
Adjustments for Features-1,2500-1,025-1,275-1,050-620
Feature-Adjusted Total Price$52,835$51,985$52,759$57,660$71,395$36,225
Cost Above Minimum$850$0$774$5,675$19,410$0
Total Invoice$51,530$48,985$50,374$55,465$68,060$34,218
Adjustments for Features-1,1910-960-1,200-986-576
Feature-Adjusted Total Invoice$50,339$48,985$49,414$54,265$67,074$33,642
Cost Above Minimum$1,354$0$429$5,280$18,089$0

Return to top

Features Comparison: BMW 3-Series vs. Kia Optima

Model Year201820182018201820182018
Model3-Series3-Series3-Series3-Series3-SeriesOptima
Trim328d330i330e iPerformance340iM3SX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 $1300$1300  
6-speed manual $150  $150 
6-speed manually-shiftable automatic     $1100
RWD$0$0$0$0$0 
FWD     $0
Accessories 
Adaptive cruise control, all-speed     $850
Cruise control$150$150$150$150$150 
Hands-free trunk or liftgate$100$100$100$100$100 
Proximity trunk or liftgate opener     $125
Remote app$25$25$25$25$25 
Remote window/roof operation$15$15$15$15$15 
Semi-automated parking system$500$500$500$500$500 
Sunshades, second row     $125
Brakes, Airbags, and Other Safety 
911 assist     $25
Automatic braking, high-speed or partial     $200
Cross-traffic warning, rear     $100
Knee airbag, passenger$75$75$75$75$75 
Obstacle detection, front$150$150$150$150$150 
Pedestrian detection$50$50$50$50$50 
Rollover sensor     $50
Temporary spare tire     $150
Tires, run-flat$150$150$150$150  
Vehicle health reports     $0
Wide-view front camera$150$150$150$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50 
Cargo mat     $40
Overhead sunglass holder     $25
Climate Control 
Automatic air recirculation$100$100$100$100$100 
Heated windshield washer nozzles$15$15$15$15$15 
Rain-sensing wipers$175$175$175$175$175 
Rear air vents     $100
Rear air vents with manual controls$150$150$150$150$150 
Residual heat$50$50$50$50$50 
Variable intermittent wipers     $75
Drivetrain 
Active rear differential    $500 
Engine / Motor 
3.5 kW onboard charger  $0   
8 kWh battery pack  $0   
Automatic start / stop$150$150$150$150$150 
Regenerative braking$0$0 $0$0 
Exterior 
Black exterior trim (optional)$0 $0$0$0 
Bright-finished exhaust tip(s)    $25$25
Laminated front side windows     $200
Painted brake calipers (optional)    $0$0
Panoramic sunroof     $1200
Rear spoiler    $200$200
Sport rocker panels (optional)   $0$0 
Sunroof$900$900$900$900$900 
Infotainment 
4G LTE connectivity$0$0$0$0$0 
Android Auto support     $100
CD player$125$125$125$125$125 
DVD-compatible player$0$0$0$0$0 
Handwriting recognition$200$200$200$200$200 
In-vehicle Internet$150$150$150$150$150 
Media drive$15$15$15$15$15 
MP3-compatible player$50$50$50$50$50 
Navigation map updates, three years$0$0$0$0$0 
S Voice support$0$0$0$0$0 
Satellite radio     $200
Satellite radio - one year subscription$250$250$250$250$250 
SMS text-to-speech reader     $25
Surround sound   $250$250$250
Telematics service, such as OnStar$200$200$200$200$200 
Traffic + travel information$25$25$25$25$25 
Traffic information     $25
Instruments, Lights, and Mirrors 
Approach detection     $25
Auto-dimming driver-side mirror$75$75$75$75$75 
Fog lights$125$125$125  $125
Head-up display (HUD)$350$350$350$350$350 
Headlight washers    $50 
Large color reconfigurable instrument cluster display$250$250 $250  
Large energy flow and fuel economy display  $25   
Mirror tilt-down in reverse$25$25$25$25$25 
Seats and Interior Trim 
Cooled or ventilated front seats     $300
Door sill trim plates$100$100$100$100$100 
Manual thigh support length adjuster, driver seat$50$50$50$50$50 
Manual thigh support length adjuster, passenger seat$50$50$50$50$50 
Metal pedals     $75
Power 4-way lumbar adjuster, passenger seat$150$150$150$150$150 
Power lumbar adjuster, passenger seat     $100
Power seatback bolsters, driver seat$100$100$100$100$100 
Power seatback bolsters, passenger seat$100$100$100$100$100 
Wood trim$300$300$300$300$300 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical    $500 
Alloy wheels$350$350$350$350$350 
Chrome-plated alloy wheels     $850
Performance steering system (optional)    $0$0
Sport suspension (upgrade)$0 $0$0$0$0
Transmission 
Downshift rev matching    $50 
Steering-wheel-mounted transmission controls$100 $100  $100
Total Value of Features$7,395$6,145$7,170$7,420$7,195$6,765
Value of Feature Adjustments$1,250$0$1,025$1,275$1,050$620
Value of Feature Adjustments-1,1910-960-1,200-986-576

Return to top

Specifications Comparison: BMW 3-Series vs. Kia Optima

Model Year20182018
Model3-SeriesOptima
Body4dr Sedan4dr Sedan
Wheelbase110.6 in110.4 in
Length182.5 in191.1 in
Width71.3 in73.2 in
Height56.3 in57.7 in
Curb Weight3,502 lb.3,220 lb.
Fuel Capacity15.8 gal.18.5 gal.
Row 1 Headroom40.3 in39.8 in
Row 1 Shoulder Room55.1 in58.1 in
Row 1 Hip Room0.0 in56.0 in
Row 1 Legroom42.0 in45.5 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.4 in
Row 2 Hip Room0.0 in56.0 in
Row 2 Legroom35.1 in35.6 in
Cargo Volume13.0 ft315.9 ft3

Return to top

Option Package Details
BMW 3-Series 328d

Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0No
Sunroof900Yes
Sport suspension (upgrade)250Yes
Total Requested115074%
Total Not Requested40026%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested140078%
Total Not Requested40022%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Total Requested155063%
Total Not Requested90037%

Option Package Details
BMW 3-Series 330i

Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested140078%
Total Not Requested40022%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Total Requested155063%
Total Not Requested90037%

Option Package Details
BMW 3-Series 330e iPerformance

Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0No
Sunroof900Yes
Sport suspension (upgrade)250Yes
Total Requested115074%
Total Not Requested40026%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested140078%
Total Not Requested40022%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Total Requested155070%
Total Not Requested65030%

Option Package Details
BMW 3-Series 340i

Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Total Requested155063%
Total Not Requested90037%
M Sport Design
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Sport front fascia (optional)0No
Sport rocker panels (optional)0No
Black exterior trim (optional)0No
225/45VR18 tires400No
Total Requested25038%
Total Not Requested40062%

Option Package Details
BMW 3-Series M3

Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Executive Package
FeatureValueRequested?
Heated second row seats200Yes
Obstacle detection, front150No
Obstacle detection, rear250Yes
Heated steering wheel100Yes
Head-up display (HUD)350No
Headlight washers50No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Total Requested120050%
Total Not Requested120050%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested182559%
Total Not Requested125041%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125No
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested60049%
Total Not Requested62551%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all Sedans and Wagons.
See TrueDelta's information for all BMW models.