BMW 3-Series BMW 3-Series 2018 Kia Optima Kia Optima 2017

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BMW 3-Series vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,985

Kia Optima SX   
Difference: $16,000

Lowest Total Invoice: $33,431

Kia Optima SX   
Difference: $15,554

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018201820172017
Model3-Series3-Series3-Series3-Series3-SeriesOptimaOptima
Trim328d330i330e iPerformance340iM3SXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $41,750 $40,250 $45,600 $48,950 $65,500 $26,855 $36,090
Base Invoice $40,110 $38,115 $43,090 $46,205 $61,595 $25,023 $33,481
Shadow Sport Design 600   600        
Obstacle detection, rear 600 600 750 600      
Convenience Tier 1,750 1,750 1,750        
Driving Assistance Package 500 500 500 500 500    
Premium Tier 2,900 2,900 2,900 2,900      
Executive Tier 3,100 3,100 2,800 3,100      
Metallic paint (extra cost) 550 550 550 550 550    
Blind spot warning system 500 500 500 500 500    
Apple CarPlay support 300 300 300 300 300    
Heated steering wheel 190 190 190 190      
Heated second row seats 350 350 350 350      
M Sport Design       0      
Executive Package         4,100    
Leather seating surfaces         0    
Sunroof         0    
Wood trim         0    
Technology Package           4,800  
SX Base Package           3,085  
Universal garage door opener           350 350
Shadow Sport Design 550   550        
Obstacle detection, rear 550 550 690 550      
Convenience Tier 1,610 1,610 1,610        
Driving Assistance Package 460 460 460 460 460    
Premium Tier 2,670 2,670 2,670 2,670      
Executive Tier 2,850 2,850 2,575 2,850      
Metallic paint (extra cost) 505 505 505 505 505    
Blind spot warning system 460 460 460 460 460    
Apple CarPlay support 275 275 275 275 275    
Heated steering wheel 175 175 175 175      
Heated second row seats 320 320 320 320      
M Sport Design       0      
Executive Package         3,770    
Leather seating surfaces         0    
Sunroof         0    
Wood trim         0    
Technology Package           4,380  
SX Base Package           2,842  
Universal garage door opener           291 291
Options (change) 11,340 10,740 11,190 8,990 5,950 8,235 350
Options (change) 10,425 9,875 10,290 8,265 5,470 7,513 291
Destination 995 995 995 995 995 895 895
Gas Tax 0 0 -4,001 0 0 0 0
Total Price $54,085 $51,985 $53,784 $58,935 $72,445 $35,985 $37,335
Total Invoice $51,530 $48,985 $50,374 $55,465 $68,060 $33,431 $34,667

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $15,795
TrueDelta Adjusted Invoice Difference: $15,361
Model Year2018201820182018201820172017
Model3-Series3-Series3-Series3-Series3-SeriesOptimaOptima
Trim328d330i330e iPerformance340iM3SXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine180hp I4 D248hp I4180hp I4 PiH320hp I6425hp I6245hp I4245hp I4
TransmissionT8M6T8T8M6T6T6
DrivetrainRWDRWDRWDRWDRWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9205, 9600, 16600, 16630, 10630, 10
Tire (rear if not all the same)225/45-18225/50-17225/45-18225/45-18255/40-18235/45-18235/45-18
Total Price$54,085$51,985$53,784$58,935$72,445$35,985$37,335
Adjustments for Features-1,455-205-1,230-1,480-1,2550-875
Feature-Adjusted Total Price$52,630$51,780$52,554$57,455$71,190$35,985$36,460
Cost Above Minimum$850$0$774$5,675$19,410$0$475
Total Invoice$51,530$48,985$50,374$55,465$68,060$33,431$34,667
Adjustments for Features-1,386-193-1,152-1,393-1,1790-812
Feature-Adjusted Total Invoice$50,144$48,792$49,222$54,072$66,881$33,431$33,855
Cost Above Minimum$1,352$0$430$5,280$18,089$0$424

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Features Comparison: BMW 3-Series vs. Kia Optima

Model Year2018201820182018201820172017
Model3-Series3-Series3-Series3-Series3-SeriesOptimaOptima
Trim328d330i330e iPerformance340iM3SXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 $1300$1300   
6-speed manual $150  $150  
6-speed manually-shiftable automatic     $1100$1100
RWD$0$0$0$0$0  
FWD     $0$0
Accessories 
Adaptive cruise control, all-speed     $850$850
Cruise control$150$150$150$150$150  
Hands-free trunk or liftgate$100$100$100$100$100  
Proximity trunk or liftgate opener     $125$125
Remote app$25$25$25$25$25  
Remote window/roof operation$15$15$15$15$15  
Semi-automated parking system$500$500$500$500$500  
Sunshades, second row     $125$125
Brakes, Airbags, and Other Safety 
911 assist     $25$25
Around view cameras$500$500$500$500$500 $500
Automatic braking, high-speed or partial     $200$200
Cross-traffic warning, rear     $100$100
Knee airbag, passenger$75$75$75$75$75  
Obstacle detection, front$150$150$150$150$150  
Pedestrian detection$50$50$50$50$50  
Rearview camera     $200 
Rollover sensor     $50$50
Temporary spare tire     $150$150
Tires, run-flat$150$150$150$150   
Vehicle health reports     $0$0
Wide-view front camera$150$150$150$150$150  
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50  
Cargo mat     $40$40
Overhead sunglass holder     $25$25
Climate Control 
Automatic air recirculation$100$100$100$100$100  
Heated windshield washer nozzles$15$15$15$15$15  
Rain-sensing wipers$175$175$175$175$175  
Rear air vents     $100$100
Rear air vents with manual controls$150$150$150$150$150  
Residual heat$50$50$50$50$50  
Variable intermittent wipers     $75$75
Drivetrain 
Active rear differential    $500  
Engine / Motor 
3.5 kW onboard charger  $0    
8 kWh battery pack  $0    
Automatic start / stop$150$150$150$150$150  
Regenerative braking$0$0 $0$0  
Exterior 
Black exterior trim (optional)$0 $0$0$0  
Bright-finished exhaust tip(s)    $25$25$25
Laminated front side windows     $200$200
Painted brake calipers (optional)    $0$0$0
Panoramic sunroof     $1200$1200
Rear spoiler    $200$200$200
Sport rocker panels (optional)   $0$0  
Sunroof$900$900$900$900$900  
Infotainment 
4G LTE connectivity$0$0$0$0$0  
Android Auto support     $100$100
CD player$125$125$125$125$125  
DVD-compatible player$0$0$0$0$0  
Handwriting recognition$200$200$200$200$200  
In-vehicle Internet$150$150$150$150$150  
Media drive$15$15$15$15$15  
MP3-compatible player$50$50$50$50$50  
Navigation map updates, three years$0$0$0$0$0  
S Voice support$0$0$0$0$0  
Satellite radio     $200$200
Satellite radio - one year subscription$250$250$250$250$250  
SMS text-to-speech reader     $25$25
Surround sound   $250$250$250$250
Telematics service, such as OnStar$200$200$200$200$200  
Traffic + travel information$25$25$25$25$25  
Traffic information     $25$25
Wireless charging station      $75
Instruments, Lights, and Mirrors 
Approach detection     $25$25
Auto-dimming driver-side mirror$75$75$75$75$75  
Fog lights$125$125$125    
Head-up display (HUD)$350$350$350$350$350  
Headlight washers    $50  
Large color reconfigurable instrument cluster display$250$250 $250   
Large energy flow and fuel economy display  $25    
Mirror tilt-down in reverse$25$25$25$25$25  
Seats and Interior Trim 
Cooled or ventilated front seats     $300$300
Manual thigh support length adjuster, driver seat$50$50$50$50$50  
Manual thigh support length adjuster, passenger seat$50$50$50$50$50  
Metal pedals     $75$75
Power 4-way lumbar adjuster, passenger seat$150$150$150$150$150  
Power lumbar adjuster, passenger seat     $100$100
Power seatback bolsters, driver seat$100$100$100$100$100  
Power seatback bolsters, passenger seat$100$100$100$100$100  
Wood trim$300$300$300$300$300  
Suspension, Wheels, and Tires 
Adaptive dampers - electrical    $500  
Alloy wheels$350$350$350$350$350  
Chrome-plated alloy wheels      $850
Machined alloy wheels     $350 
Performance steering system (optional)    $0$0$0
Sport suspension (upgrade)$0 $0$0$0$0$0
Transmission 
Downshift rev matching    $50  
Steering-wheel-mounted transmission controls$100 $100  $100$100
Total Value of Features$7,795$6,545$7,570$7,820$7,595$6,340$7,215
Value of Feature Adjustments$1,455$205$1,230$1,480$1,255$0$875
Value of Feature Adjustments-1,386-193-1,152-1,393-1,1790-812

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Specifications Comparison: BMW 3-Series vs. Kia Optima

Model Year20182017
Model3-SeriesOptima
Body4dr Sedan4dr Sedan
Wheelbase110.6 in110.4 in
Length182.5 in191.1 in
Width71.3 in73.2 in
Height56.3 in57.7 in
Curb Weight3,502 lb.3,220 lb.
Fuel Capacity15.8 gal.18.5 gal.
Row 1 Headroom40.3 in39.8 in
Row 1 Shoulder Room55.1 in58.1 in
Row 1 Hip Room0.0 in56.0 in
Row 1 Legroom42.0 in45.5 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.4 in
Row 2 Hip Room0.0 in56.0 in
Row 2 Legroom35.1 in35.6 in
Cargo Volume13.0 ft315.9 ft3

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Option Package Details
BMW 3-Series 328d

Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0No
Sunroof900Yes
Sport suspension (upgrade)250Yes
Total Requested115074%
Total Not Requested40026%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Total Requested140078%
Total Not Requested40022%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Voice control for nav and audio100Yes
Remote app25No
Navigation system600Yes
Traffic + travel information25No
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested155063%
Total Not Requested90037%

Option Package Details
BMW 3-Series 330i

Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Total Requested140078%
Total Not Requested40022%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Voice control for nav and audio100Yes
Remote app25No
Navigation system600Yes
Traffic + travel information25No
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested155063%
Total Not Requested90037%

Option Package Details
BMW 3-Series 330e iPerformance

Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0No
Sunroof900Yes
Sport suspension (upgrade)250Yes
Total Requested115074%
Total Not Requested40026%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Total Requested140078%
Total Not Requested40022%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Voice control for nav and audio100Yes
Remote app25No
Navigation system600Yes
Traffic + travel information25No
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested155070%
Total Not Requested65030%

Option Package Details
BMW 3-Series 340i

Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Voice control for nav and audio100Yes
Remote app25No
Navigation system600Yes
Traffic + travel information25No
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested155063%
Total Not Requested90037%
M Sport Design
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Sport front fascia (optional)0No
Sport rocker panels (optional)0No
Black exterior trim (optional)0No
225/45VR18 tires400No
Total Requested25038%
Total Not Requested40062%

Option Package Details
BMW 3-Series M3

Executive Package
FeatureValueRequested?
Heated second row seats200Yes
Obstacle detection, front150No
Obstacle detection, rear250Yes
Heated steering wheel100Yes
Head-up display (HUD)350No
Headlight washers50No
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested120050%
Total Not Requested120050%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Heated second row seats200Yes
Surround sound250Yes
Lane departure warning system200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Interior ambient lighting150Yes
Rear reading lights0No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100No
Total Requested230045%
Total Not Requested285055%
SX Base Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150Yes
Door sill trim plates100Yes
LED headlights1000Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Proximity key250Yes
Perimeter approach lighting25No
Approach detection25No
Proximity trunk or liftgate opener125No
Total Requested242593%
Total Not Requested1757%

Option Package Details
Kia Optima SX Limited

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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