| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Kia Optima Invoice Comparison
Lowest Total Price: $36,325 Kia Optima SX Limited Turbo | ||||||
| Difference: $12,660 | ||||||
Lowest Total Invoice: $33,965 Kia Optima SX Limited Turbo | ||||||
| Difference: $12,265 | ||||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2015 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 328d | 330i | 330e iPerformance | 340i | M3 | SX Limited Turbo |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $41,750 | $40,250 | $45,600 | $48,950 | $65,500 | $35,500 |
| Base Invoice | $40,110 | $38,115 | $43,090 | $46,205 | $61,595 | $33,140 |
| Shadow Sport Design | 600 | 600 | ||||
| Obstacle detection, rear | 750 | 750 | 750 | 750 | ||
| Convenience Tier | 1,750 | 1,750 | 1,750 | |||
| Navigation system | 1,700 | 1,700 | 1,700 | 1,700 | ||
| Metallic paint (extra cost) | 550 | 550 | 550 | 550 | 550 | |
| Leather seating surfaces | 1,450 | 1,450 | 1,450 | 1,450 | 0 | |
| Blind spot warning system | 500 | 500 | 500 | 500 | 500 | |
| Heated steering wheel | 190 | 190 | 190 | 190 | ||
| Heated front seats | 500 | 500 | 500 | 500 | ||
| Heated second row seats | 350 | 350 | 350 | 350 | ||
| M Sport Design | 0 | |||||
| Executive Package | 4,100 | |||||
| Wood trim | 0 | |||||
| Sunroof | 0 | |||||
| Shadow Sport Design | 550 | 550 | ||||
| Obstacle detection, rear | 690 | 690 | 690 | 690 | ||
| Convenience Tier | 1,610 | 1,610 | 1,610 | |||
| Navigation system | 1,565 | 1,565 | 1,565 | 1,565 | ||
| Metallic paint (extra cost) | 505 | 505 | 505 | 505 | 505 | |
| Leather seating surfaces | 1,335 | 1,335 | 1,335 | 1,335 | 0 | |
| Blind spot warning system | 460 | 460 | 460 | 460 | 460 | |
| Heated steering wheel | 175 | 175 | 175 | 175 | ||
| Heated front seats | 460 | 460 | 460 | 460 | ||
| Heated second row seats | 320 | 320 | 320 | 320 | ||
| M Sport Design | 0 | |||||
| Executive Package | 3,770 | |||||
| Wood trim | 0 | |||||
| Sunroof | 0 | |||||
| Options (change) | 8,340 | 7,740 | 8,340 | 5,990 | 5,150 | 0 |
| Options (change) | 7,670 | 7,120 | 7,670 | 5,510 | 4,735 | 0 |
| Destination | 995 | 995 | 995 | 995 | 995 | 825 |
| Gas Tax | 0 | 0 | -4,001 | 0 | 0 | 0 |
| Total Price | $51,085 | $48,985 | $50,934 | $55,935 | $71,645 | $36,325 |
| Total Invoice | $48,775 | $46,230 | $47,754 | $52,710 | $67,325 | $33,965 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX Limited Turbo | ||||||
| TrueDelta Adjusted Price Difference: $13,190 | ||||||
| TrueDelta Adjusted Invoice Difference: $12,761 | ||||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2015 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 328d | 330i | 330e iPerformance | 340i | M3 | SX Limited Turbo |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 180hp I4 D | 248hp I4 | 180hp I4 PiH | 320hp I6 | 425hp I6 | 274hp I4 |
| Transmission | T8 | M6 | T8 | T8 | M6 | T6 |
| Drivetrain | RWD | RWD | RWD | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 205, 9 | 205, 9 | 205, 9 | 600, 16 | 600, 16 | ?, 8 |
| Tire (rear if not all the same) | 225/45-18 | 225/50-17 | 225/45-18 | 225/45-18 | 255/40-18 | 225/45-18 |
| Total Price | $51,085 | $48,985 | $50,934 | $55,935 | $71,645 | $36,325 |
| Adjustments for Features | -1,250 | 0 | -1,275 | -1,275 | -2,950 | -530 |
| Feature-Adjusted Total Price | $49,835 | $48,985 | $49,659 | $54,660 | $68,695 | $35,795 |
| Cost Above Minimum | $850 | $0 | $674 | $5,675 | $19,710 | $0 |
| Total Invoice | $48,775 | $46,230 | $47,754 | $52,710 | $67,325 | $33,965 |
| Adjustments for Features | -1,193 | 0 | -1,195 | -1,201 | -2,772 | -496 |
| Feature-Adjusted Total Invoice | $47,582 | $46,230 | $46,559 | $51,509 | $64,553 | $33,469 |
| Cost Above Minimum | $1,352 | $0 | $329 | $5,279 | $18,323 | $0 |
Features Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2015 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 328d | 330i | 330e iPerformance | 340i | M3 | SX Limited Turbo |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |||
| 6-speed manual | $150 | $150 | ||||
| 6-speed manually-shiftable automatic | $1100 | |||||
| RWD | $0 | $0 | $0 | $0 | $0 | |
| FWD | $0 | |||||
| Accessories | ||||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | |
| Remote app | $25 | $25 | $25 | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | |||||
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | |||||
| Around view cameras | $500 | |||||
| Cross-traffic warning, rear | $100 | |||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
| Obstacle detection, front | $150 | $150 | $150 | $150 | $150 | |
| Rearview camera | $200 | $200 | $200 | $200 | $200 | |
| Tires, run-flat | $150 | $150 | $150 | $150 | ||
| Vehicle health reports | $0 | |||||
| Wide-view front camera | $150 | |||||
| Cargo Management | ||||||
| Overhead sunglass holder | $25 | |||||
| Climate Control | ||||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | |
| Ionizing air filtration | $50 | |||||
| Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | |
| Rear air vents | $100 | |||||
| Rear air vents with manual controls | $150 | $150 | $150 | $150 | $150 | |
| Residual heat | $50 | $50 | $50 | $50 | $50 | |
| Variable intermittent wipers | $75 | |||||
| Drivetrain | ||||||
| Active rear differential | $500 | |||||
| Engine / Motor | ||||||
| 3.5 kW onboard charger | $0 | |||||
| 8 kWh battery pack | $0 | |||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | $0 | $0 | ||
| Exterior | ||||||
| Black exterior trim (optional) | $0 | $0 | $0 | $0 | ||
| Body kit | $0 | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | ||||
| Laminated front side windows | $200 | |||||
| Painted brake calipers (optional) | $0 | $0 | ||||
| Panoramic sunroof | $1200 | |||||
| Rear spoiler | $200 | $200 | ||||
| Sport rocker panels (optional) | $0 | $0 | ||||
| Sunroof | $900 | $900 | $900 | $900 | $900 | |
| Infotainment | ||||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | $0 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | $0 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | |||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | |
| SMS text-to-speech reader | $25 | |||||
| Surround sound | $250 | $250 | $250 | |||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | |
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | |
| Traffic information | $25 | |||||
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | |
| Auto-dimming headlights | $200 | |||||
| Fog lights | $125 | $125 | $125 | $125 | ||
| Head-up display (HUD) | $350 | |||||
| Headlight washers | $50 | |||||
| Large energy flow and fuel economy display | $25 | |||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | |
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | |
| Speaker lights | $100 | |||||
| Steering-linked headlights | $150 | |||||
| Xenon HID headlights | $500 | |||||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | |||||
| Door sill trim plates | $100 | $100 | $100 | $100 | $100 | |
| Floor mats | $75 | $75 | $75 | $75 | $75 | |
| Illuminated door sill trim plates | $200 | |||||
| Leather door panel trim | $250 | |||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
| Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | |
| Metal pedals | $75 | |||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | |
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | |||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
| Wood/leather-wrapped steering wheel | $150 | |||||
| Suspension, Wheels, and Tires | ||||||
| Adaptive dampers - electrical | $500 | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | |||||
| Performance steering system (optional) | $0 | |||||
| Sport suspension (upgrade) | $0 | $0 | $0 | $0 | $0 | |
| Transmission | ||||||
| Downshift rev matching | $50 | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
| Total Value of Features | $7,270 | $6,020 | $7,295 | $7,295 | $8,970 | $6,550 |
| Value of Feature Adjustments | $1,250 | $0 | $1,275 | $1,275 | $2,950 | $530 |
| Value of Feature Adjustments | -1,193 | 0 | -1,195 | -1,201 | -2,772 | -496 |
Specifications Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2018 | 2015 |
| Model | 3-Series | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 110.0 in |
| Length | 182.5 in | 190.7 in |
| Width | 71.3 in | 72.1 in |
| Height | 56.3 in | 57.9 in |
| Curb Weight | 3,502 lb. | 3,238 lb. |
| Fuel Capacity | 15.8 gal. | 18.5 gal. |
| Row 1 Headroom | 40.3 in | 40.0 in |
| Row 1 Shoulder Room | 55.1 in | 57.3 in |
| Row 1 Hip Room | 0.0 in | 54.7 in |
| Row 1 Legroom | 42.0 in | 45.5 in |
| Row 2 Headroom | 37.7 in | 37.6 in |
| Row 2 Shoulder Room | 55.1 in | 55.7 in |
| Row 2 Hip Room | 0.0 in | 54.5 in |
| Row 2 Legroom | 35.1 in | 34.7 in |
| Cargo Volume | 13.0 ft3 | 15.4 ft3 |
Option Package Details
BMW 3-Series 328d
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | Yes |
| Total Requested | 1150 | 74% |
| Total Not Requested | 400 | 26% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1150 | 64% |
| Total Not Requested | 650 | 36% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
Option Package Details
BMW 3-Series 330i
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1150 | 64% |
| Total Not Requested | 650 | 36% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
Option Package Details
BMW 3-Series 330e iPerformance
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | Yes |
| Total Requested | 1150 | 74% |
| Total Not Requested | 400 | 26% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1150 | 64% |
| Total Not Requested | 650 | 36% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
Option Package Details
BMW 3-Series 340i
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| M Sport Design | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Sport front fascia (optional) | 0 | No |
| Sport rocker panels (optional) | 0 | No |
| Black exterior trim (optional) | 0 | No |
| 225/45VR18 tires | 400 | No |
| Total Requested | 250 | 38% |
| Total Not Requested | 400 | 62% |
Option Package Details
BMW 3-Series M3
| Executive Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Heated steering wheel | 100 | Yes |
| Head-up display (HUD) | 350 | No |
| Headlight washers | 50 | No |
| Steering-linked headlights | 150 | No |
| Auto-dimming headlights | 200 | No |
| Semi-automated parking system | 500 | No |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Total Requested | 550 | 23% |
| Total Not Requested | 1850 | 77% |
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