| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Kia Optima Invoice Comparison
Lowest Total Price: $25,090 Kia Optima EX | |||||||
| Difference: $19,380 | |||||||
Lowest Total Invoice: $23,350 Kia Optima EX | |||||||
| Difference: $18,665 | |||||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2010 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 320i | 328d | 330i | 330e iPerformance | 340i | M3 | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $34,900 | $41,750 | $40,250 | $45,600 | $48,950 | $65,500 | $20,995 |
| Base Invoice | $33,135 | $40,110 | $38,115 | $43,090 | $46,205 | $61,595 | $19,620 |
| Navigation system | 1,700 | 1,700 | 1,700 | 1,700 | 1,700 | 1,200 | |
| Sport Plus Design | 2,650 | ||||||
| Metallic paint (extra cost) | 550 | 550 | 550 | 550 | 550 | 550 | |
| Folding second row seats | 475 | ||||||
| Leather seating surfaces | 1,450 | 1,450 | 1,450 | 1,450 | 1,450 | 950 | |
| Heated front seats | 500 | 500 | 500 | 500 | 500 | ||
| Sunroof | 900 | 0 | |||||
| Satellite radio - one year subscription | 350 | ||||||
| Shadow Sport Design | 600 | 600 | 600 | ||||
| Obstacle detection, rear | 750 | 750 | 750 | ||||
| Convenience Tier | 1,750 | 1,750 | 1,750 | ||||
| Sunshade, rear, power | 575 | 575 | 575 | 575 | 575 | ||
| Wood trim | 0 | ||||||
| Premium Package | 2,200 | ||||||
| Navigation system | 1,565 | 1,565 | 1,565 | 1,565 | 1,565 | 1,075 | |
| Sport Plus Design | 2,435 | ||||||
| Metallic paint (extra cost) | 505 | 505 | 505 | 505 | 505 | 505 | |
| Folding second row seats | 435 | ||||||
| Leather seating surfaces | 1,335 | 1,335 | 1,335 | 1,335 | 1,335 | 875 | |
| Heated front seats | 460 | 460 | 460 | 460 | 460 | ||
| Sunroof | 830 | 0 | |||||
| Satellite radio - one year subscription | 320 | ||||||
| Shadow Sport Design | 550 | 550 | 550 | ||||
| Obstacle detection, rear | 690 | 690 | 690 | ||||
| Convenience Tier | 1,610 | 1,610 | 1,610 | ||||
| Sunshade, rear, power | 530 | 530 | 530 | 530 | 530 | ||
| Wood trim | 0 | ||||||
| Premium Package | 1,960 | ||||||
| Options (change) | 8,575 | 7,875 | 7,875 | 7,875 | 4,775 | 2,075 | 3,400 |
| Options (change) | 7,885 | 7,245 | 7,245 | 7,245 | 4,395 | 1,910 | 3,035 |
| Destination | 995 | 995 | 995 | 995 | 995 | 995 | 695 |
| Gas Tax | 0 | 0 | 0 | -4,001 | 0 | 0 | 0 |
| Total Price | $44,470 | $50,620 | $49,120 | $50,469 | $54,720 | $68,570 | $25,090 |
| Total Invoice | $42,015 | $48,350 | $46,355 | $47,329 | $51,595 | $64,500 | $23,350 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
| TrueDelta Adjusted Price Difference: $15,460 | |||||||
| TrueDelta Adjusted Invoice Difference: $14,961 | |||||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2010 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 320i | 328d | 330i | 330e iPerformance | 340i | M3 | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 180hp I4 | 180hp I4 D | 248hp I4 | 180hp I4 PiH | 320hp I6 | 425hp I6 | 175hp I4 |
| Transmission | T8 | T8 | M6 | T8 | T8 | M6 | T5 |
| Drivetrain | RWD | RWD | RWD | RWD | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 205, 9 | 205, 9 | 205, 9 | 205, 9 | 600, 16 | 600, 16 | 360, 7 |
| Tire (rear if not all the same) | 225/45-18 | 225/45-18 | 225/45-18 | 225/45-18 | 225/45-18 | 255/40-18 | 215/50-17 |
| Total Price | $44,470 | $50,620 | $49,120 | $50,469 | $54,720 | $68,570 | $25,090 |
| Adjustments for Features | -3,920 | -5,795 | -4,545 | -5,820 | -5,545 | -5,395 | 0 |
| Feature-Adjusted Total Price | $40,550 | $44,825 | $44,575 | $44,649 | $49,175 | $63,175 | $25,090 |
| Cost Above Minimum | $0 | $4,275 | $4,025 | $4,099 | $8,625 | $22,625 | $0 |
| Total Invoice | $42,015 | $48,350 | $46,355 | $47,329 | $51,595 | $64,500 | $23,350 |
| Adjustments for Features | -3,704 | -5,535 | -4,289 | -5,458 | -5,228 | -5,075 | 0 |
| Feature-Adjusted Total Invoice | $38,311 | $42,815 | $42,066 | $41,871 | $46,367 | $59,425 | $23,350 |
| Cost Above Minimum | $0 | $4,504 | $3,755 | $3,560 | $8,056 | $21,114 | $0 |
Features Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2010 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 320i | 328d | 330i | 330e iPerformance | 340i | M3 | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | |||
| 6-speed manual | $150 | $150 | |||||
| 5-speed manually-shiftable automatic | $1000 | ||||||
| RWD | $0 | $0 | $0 | $0 | $0 | $0 | |
| FWD | $0 | ||||||
| Accessories | |||||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | ||
| Power-adjustable pedals | $125 | ||||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | ||
| Remote app | $25 | $25 | $25 | $25 | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | |
| Sunshade, rear | $125 | ||||||
| Sunshade, rear, power | $225 | $225 | $225 | $225 | $225 | ||
| Sunshades, second row | $125 | $125 | $125 | $125 | $125 | ||
| Brakes, Airbags, and Other Safety | |||||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | |
| Obstacle detection, front | $150 | $150 | $150 | ||||
| Obstacle detection, rear | $250 | $250 | $250 | ||||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | |
| Temporary spare tire | $150 | ||||||
| Tires, run-flat | $150 | $150 | $150 | $150 | $150 | ||
| Cargo Management | |||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | $50 | |
| Overhead sunglass holder | $25 | ||||||
| Climate Control | |||||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | $175 | |
| Rear air vents with manual controls | $150 | $150 | $150 | $150 | $150 | $150 | |
| Residual heat | $50 | $50 | $50 | $50 | $50 | $50 | |
| Variable intermittent wipers | $75 | ||||||
| Drivetrain | |||||||
| Active rear differential | $500 | ||||||
| Engine / Motor | |||||||
| 3.5 kW onboard charger | $0 | ||||||
| 8 kWh battery pack | $0 | ||||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | $0 | $0 | $0 | ||
| Exterior | |||||||
| Black exterior trim (optional) | $0 | $0 | $0 | $0 | $0 | ||
| Bodyside moldings | $75 | ||||||
| Bright-finished exhaust tip(s) | $25 | $25 | |||||
| Painted brake calipers (optional) | $0 | ||||||
| Rear spoiler | $200 | ||||||
| Sport rocker panels (optional) | $0 | ||||||
| Infotainment | |||||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | $0 | $0 | $0 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | $0 | $0 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | $200 | $200 | |
| HD radio | $50 | $50 | $50 | $50 | $50 | $50 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | $15 | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | ||||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | $0 | |
| Surround sound | $250 | $250 | |||||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | $200 | |
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | $75 | |
| Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | |
| Large energy flow and fuel economy display | $25 | ||||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | |
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | $50 | |
| Seats and Interior Trim | |||||||
| Door sill trim plates | $100 | $100 | $100 | $100 | $100 | $100 | |
| Manual lumbar adjuster, driver seat | $50 | ||||||
| Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | $50 | |
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | ||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Wood trim | $300 | $300 | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | |||||||
| Adaptive dampers - electrical | $500 | ||||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | $200 | |
| Performance steering system (optional) | $0 | ||||||
| Sport suspension (upgrade) | $0 | $0 | $0 | $0 | $0 | ||
| Transmission | |||||||
| Downshift rev matching | $50 | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||||
| Total Value of Features | $5,970 | $7,845 | $6,595 | $7,870 | $7,595 | $7,445 | $2,050 |
| Value of Feature Adjustments | $3,920 | $5,795 | $4,545 | $5,820 | $5,545 | $5,395 | $0 |
| Value of Feature Adjustments | -3,704 | -5,535 | -4,289 | -5,458 | -5,228 | -5,075 | 0 |
Specifications Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2018 | 2010 |
| Model | 3-Series | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 107.1 in |
| Length | 182.5 in | 189.0 in |
| Width | 71.3 in | 71.1 in |
| Height | 56.3 in | 58.3 in |
| Curb Weight | 3,502 lb. | 3,158 lb. |
| Fuel Capacity | 15.8 gal. | 16.4 gal. |
| Row 1 Headroom | 40.3 in | 39.8 in |
| Row 1 Shoulder Room | 55.1 in | 57.1 in |
| Row 1 Hip Room | 0.0 in | 54.5 in |
| Row 1 Legroom | 42.0 in | 43.7 in |
| Row 2 Headroom | 37.7 in | 38.0 in |
| Row 2 Shoulder Room | 55.1 in | 56.3 in |
| Row 2 Hip Room | 0.0 in | 54.7 in |
| Row 2 Legroom | 35.1 in | 37.8 in |
| Cargo Volume | 13.0 ft3 | 15.0 ft3 |
Option Package Details
BMW 3-Series 320i
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Total Requested | 600 | 54% |
| Total Not Requested | 515 | 46% |
| Sport Plus Design | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | No |
| Dark-colored headliner (optional) | 0 | No |
| 225/45VR18 tires | 400 | No |
| Power seatback bolsters, driver seat | 100 | No |
| Manual thigh support length adjuster, passenger seat | 50 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Manual thigh support length adjuster, driver seat | 50 | No |
| Front sport buckets | 100 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | No |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 50 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Total Requested | 750 | 34% |
| Total Not Requested | 1475 | 66% |
Option Package Details
BMW 3-Series 328d
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Total Requested | 900 | 58% |
| Total Not Requested | 650 | 42% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Total Requested | 600 | 54% |
| Total Not Requested | 515 | 46% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | No |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Total Requested | 900 | 50% |
| Total Not Requested | 900 | 50% |
Option Package Details
BMW 3-Series 330i
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Total Requested | 900 | 58% |
| Total Not Requested | 650 | 42% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Total Requested | 600 | 54% |
| Total Not Requested | 515 | 46% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | No |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Total Requested | 900 | 50% |
| Total Not Requested | 900 | 50% |
Option Package Details
BMW 3-Series 330e iPerformance
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Total Requested | 900 | 58% |
| Total Not Requested | 650 | 42% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Total Requested | 600 | 54% |
| Total Not Requested | 515 | 46% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | No |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Total Requested | 900 | 50% |
| Total Not Requested | 900 | 50% |
Option Package Details
BMW 3-Series 340i
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Total Requested | 600 | 54% |
| Total Not Requested | 515 | 46% |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | Yes |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1425 | 57% |
| Total Not Requested | 1075 | 43% |
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