BMW 3-Series BMW 3-Series 2012 Kia Optima Kia Optima 2010

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BMW 3-Series vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $19,305

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $17,660

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122010
Model3-Series3-SeriesOptima
Trim328i335iEX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $20,995
Base Invoice $32,290 $39,190 $19,620
Premium Package 3,600   2,200
Technology Package 2,550 2,550  
Metallic paint (extra cost) 550 550  
Folding second row seats 475 475  
Heated front seats 500 500  
Satellite radio - one year subscription 350 350  
Sunshade, rear, power 575 575  
Leather seating surfaces   1,450  
Navigation system     1,200
Premium Package 3,275   1,960
Technology Package 2,320 2,320  
Metallic paint (extra cost) 500 500  
Folding second row seats 430 430  
Heated front seats 455 455  
Satellite radio - one year subscription 320 320  
Sunshade, rear, power 525 525  
Leather seating surfaces   1,320  
Navigation system     1,075
Options (change) 8,600 6,450 3,400
Options (change) 7,825 5,870 3,035
Destination 895 895 695
Total Price $44,395 $49,745 $25,090
Total Invoice $41,010 $45,955 $23,350

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $17,210
TrueDelta Adjusted Invoice Difference: $15,725
Model Year201220122010
Model3-Series3-SeriesOptima
Trim328i335iEX
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6175hp I4
TransmissionM6M6T5
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9360, 7
Tire (rear if not all the same)225/50-17225/45-18215/50-17
Total Price$44,395$49,745$25,090
Adjustments for Features-2,095-2,3950
Feature-Adjusted Total Price$42,300$47,350$25,090
Cost Above Minimum$0$5,050$0
Total Invoice$41,010$45,955$23,350
Adjustments for Features-1,935-2,2130
Feature-Adjusted Total Invoice$39,075$43,742$23,350
Cost Above Minimum$0$4,667$0

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Features Comparison: BMW 3-Series vs. Kia Optima

Model Year201220122010
Model3-Series3-SeriesOptima
Trim328i335iEX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
5-speed manually-shiftable automatic  $1000
RWD$0$0 
FWD  $0
Accessories 
Hands-free trunk or liftgate$100  
Power-adjustable pedals  $125
Proximity key$250  
Remote window/roof operation$15$15 
Sunshade, rear  $125
Sunshade, rear, power$225$225 
Sunshades, second row$125$125 
Universal garage door opener$100 $100
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Temporary spare tire  $150
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Overhead sunglass holder  $25
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Rain-sensing wipers$175$175 
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Variable intermittent wipers  $75
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Bodyside moldings  $75
Bright-finished exhaust tip(s)$25$25 
Infotainment 
Bluetooth cell phone link$100$100 
HD radio$50$50 
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Traffic information$25$25 
Voice control for external devices$0$0 
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75  
Auto-dimming passenger-side mirror$75  
Compass$0 $0
Head-up display (HUD)$350$350 
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50  
Steering-linked headlights $150 
Xenon HID headlights $500 
Seats and Interior Trim 
Door sill trim plates  $100
Manual lumbar adjuster, driver seat  $50
Memory system, driver seat$200$200 
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power height adjuster, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Wood trim $300 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$4,120$4,420$2,025
Value of Feature Adjustments$2,095$2,395$0
Value of Feature Adjustments-1,935-2,2130

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Specifications Comparison: BMW 3-Series vs. Kia Optima

Model Year20122010
Model3-SeriesOptima
Body4dr Sedan4dr Sedan
Wheelbase110.6 in107.1 in
Length182.5 in189.0 in
Width71.3 in71.1 in
Height56.3 in58.3 in
Curb Weight3,407 lb.3,158 lb.
Fuel Capacity15.8 gal.16.4 gal.
Row 1 Headroom40.3 in39.8 in
Row 1 Shoulder Room55.1 in57.1 in
Row 1 Hip Room0.0 in54.5 in
Row 1 Legroom42.0 in43.7 in
Row 2 Headroom37.7 in38.0 in
Row 2 Shoulder Room55.1 in56.3 in
Row 2 Hip Room0.0 in54.7 in
Row 2 Legroom35.1 in37.8 in
Cargo Volume13.0 ft315.0 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250No
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat50No
Total Requested260068%
Total Not Requested120032%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100No
Traffic information25No
Media drive, large15No
Total Requested60055%
Total Not Requested49045%

Option Package Details
BMW 3-Series 335i

Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100No
Traffic information25No
Media drive, large15No
Total Requested60055%
Total Not Requested49045%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested142557%
Total Not Requested107543%

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