The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | |||
Difference: $19,305 | |||
Lowest Total Invoice: $23,350 Kia Optima EX | |||
Difference: $17,660 | |||
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Model Year | 2012 | 2012 | 2010 |
Model | 3-Series | 3-Series | Optima |
Trim | 328i | 335i | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $34,900 | $42,400 | $20,995 |
Base Invoice | $32,290 | $39,190 | $19,620 |
Premium Package | 3,600 | 2,200 | |
Technology Package | 2,550 | 2,550 | |
Metallic paint (extra cost) | 550 | 550 | |
Folding second row seats | 475 | 475 | |
Heated front seats | 500 | 500 | |
Satellite radio - one year subscription | 350 | 350 | |
Sunshade, rear, power | 575 | 575 | |
Leather seating surfaces | 1,450 | ||
Navigation system | 1,200 | ||
Premium Package | 3,275 | 1,960 | |
Technology Package | 2,320 | 2,320 | |
Metallic paint (extra cost) | 500 | 500 | |
Folding second row seats | 430 | 430 | |
Heated front seats | 455 | 455 | |
Satellite radio - one year subscription | 320 | 320 | |
Sunshade, rear, power | 525 | 525 | |
Leather seating surfaces | 1,320 | ||
Navigation system | 1,075 | ||
Options (change) | 8,600 | 6,450 | 3,400 |
Options (change) | 7,825 | 5,870 | 3,035 |
Destination | 895 | 895 | 695 |
Total Price | $44,395 | $49,745 | $25,090 |
Total Invoice | $41,010 | $45,955 | $23,350 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $17,210 | |||
TrueDelta Adjusted Invoice Difference: $15,725 | |||
Model Year | 2012 | 2012 | 2010 |
Model | 3-Series | 3-Series | Optima |
Trim | 328i | 335i | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 240hp I4 | 300hp I6 | 175hp I4 |
Transmission | M6 | M6 | T5 |
Drivetrain | RWD | RWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 9 | ?, 9 | 360, 7 |
Tire (rear if not all the same) | 225/50-17 | 225/45-18 | 215/50-17 |
Total Price | $44,395 | $49,745 | $25,090 |
Adjustments for Features | -2,095 | -2,395 | 0 |
Feature-Adjusted Total Price | $42,300 | $47,350 | $25,090 |
Cost Above Minimum | $0 | $5,050 | $0 |
Total Invoice | $41,010 | $45,955 | $23,350 |
Adjustments for Features | -1,935 | -2,213 | 0 |
Feature-Adjusted Total Invoice | $39,075 | $43,742 | $23,350 |
Cost Above Minimum | $0 | $4,667 | $0 |
Model Year | 2012 | 2012 | 2010 |
Model | 3-Series | 3-Series | Optima |
Trim | 328i | 335i | EX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manual | $150 | $150 | |
5-speed manually-shiftable automatic | $1000 | ||
RWD | $0 | $0 | |
FWD | $0 | ||
Accessories | |||
Hands-free trunk or liftgate | $100 | ||
Power-adjustable pedals | $125 | ||
Proximity key | $250 | ||
Remote window/roof operation | $15 | $15 | |
Sunshade, rear | $125 | ||
Sunshade, rear, power | $225 | $225 | |
Sunshades, second row | $125 | $125 | |
Universal garage door opener | $100 | $100 | |
Brakes, Airbags, and Other Safety | |||
Knee airbag, driver | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | |
Temporary spare tire | $150 | ||
Tires, run-flat | $150 | $150 | |
Cargo Management | |||
Air-conditioned storage compartment | $50 | $50 | |
Overhead sunglass holder | $25 | ||
Climate Control | |||
Automatic air recirculation | $100 | $100 | |
Dual-zone climate control | $125 | $125 | |
Heated windshield washer nozzles | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | |
Rear air vents with manual controls | $150 | $150 | |
Residual heat | $50 | $50 | |
Variable intermittent wipers | $75 | ||
Engine / Motor | |||
Automatic start / stop | $150 | $150 | |
Regenerative braking | $0 | $0 | |
Exterior | |||
Bodyside moldings | $75 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |
Infotainment | |||
Bluetooth cell phone link | $100 | $100 | |
HD radio | $50 | $50 | |
Media drive | $15 | $15 | |
Satellite radio | $200 | ||
Satellite radio - one year subscription | $250 | $250 | |
Traffic information | $25 | $25 | |
Voice control for external devices | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming driver-side mirror | $75 | ||
Auto-dimming passenger-side mirror | $75 | ||
Compass | $0 | $0 | |
Head-up display (HUD) | $350 | $350 | |
Mirror tilt-down in reverse | $25 | $25 | |
Power-folding mirrors | $50 | ||
Steering-linked headlights | $150 | ||
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Door sill trim plates | $100 | ||
Manual lumbar adjuster, driver seat | $50 | ||
Memory system, driver seat | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | |
Wood trim | $300 | ||
Suspension, Wheels, and Tires | |||
Electronic systems calibration selector | $200 | $200 | |
Total Value of Features | $4,120 | $4,420 | $2,025 |
Value of Feature Adjustments | $2,095 | $2,395 | $0 |
Value of Feature Adjustments | -1,935 | -2,213 | 0 |
Model Year | 2012 | 2010 |
Model | 3-Series | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.6 in | 107.1 in |
Length | 182.5 in | 189.0 in |
Width | 71.3 in | 71.1 in |
Height | 56.3 in | 58.3 in |
Curb Weight | 3,407 lb. | 3,158 lb. |
Fuel Capacity | 15.8 gal. | 16.4 gal. |
Row 1 Headroom | 40.3 in | 39.8 in |
Row 1 Shoulder Room | 55.1 in | 57.1 in |
Row 1 Hip Room | 0.0 in | 54.5 in |
Row 1 Legroom | 42.0 in | 43.7 in |
Row 2 Headroom | 37.7 in | 38.0 in |
Row 2 Shoulder Room | 55.1 in | 56.3 in |
Row 2 Hip Room | 0.0 in | 54.7 in |
Row 2 Legroom | 35.1 in | 37.8 in |
Cargo Volume | 13.0 ft3 | 15.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Proximity key | 250 | No |
Hands-free trunk or liftgate | 100 | No |
Leather seating surfaces | 900 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | No |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Compass | 0 | Yes |
Power-folding mirrors | 50 | No |
Auto-dimming passenger-side mirror | 75 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 50 | Yes |
Power recliner, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 50 | No |
Total Requested | 2600 | 68% |
Total Not Requested | 1200 | 32% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Head-up display (HUD) | 350 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Media drive, large | 15 | No |
Total Requested | 600 | 55% |
Total Not Requested | 490 | 45% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Head-up display (HUD) | 350 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Media drive, large | 15 | No |
Total Requested | 600 | 55% |
Total Not Requested | 490 | 45% |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1425 | 57% |
Total Not Requested | 1075 | 43% |