| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Kia Optima Invoice Comparison
Lowest Total Price: $23,920 Kia Optima EX | |||
| Difference: $17,575 | |||
Lowest Total Invoice: $22,175 Kia Optima EX | |||
| Difference: $16,195 | |||
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| Model Year | 2012 | 2012 | 2008 |
| Model | 3-Series | 3-Series | Optima |
| Trim | 328i | 335i | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $34,900 | $42,400 | $19,895 |
| Base Invoice | $32,290 | $39,190 | $18,510 |
| Premium Package | 3,600 | 1,300 | |
| Metallic paint (extra cost) | 550 | 550 | |
| Folding second row seats | 475 | 475 | |
| Heated front seats | 500 | 500 | |
| Sunshade, rear, power | 575 | 575 | |
| Leather seating surfaces | 1,450 | ||
| Stability control | 650 | ||
| Convenience Package | 700 | ||
| Appearance Package | 700 | ||
| Premium Package | 3,275 | 1,160 | |
| Metallic paint (extra cost) | 500 | 500 | |
| Folding second row seats | 430 | 430 | |
| Heated front seats | 455 | 455 | |
| Sunshade, rear, power | 525 | 525 | |
| Leather seating surfaces | 1,320 | ||
| Stability control | 580 | ||
| Convenience Package | 625 | ||
| Appearance Package | 625 | ||
| Options (change) | 5,700 | 3,550 | 3,350 |
| Options (change) | 5,185 | 3,230 | 2,990 |
| Destination | 895 | 895 | 675 |
| Total Price | $41,495 | $46,845 | $23,920 |
| Total Invoice | $38,370 | $43,315 | $22,175 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $16,145 | |||
| TrueDelta Adjusted Invoice Difference: $14,873 | |||
| Model Year | 2012 | 2012 | 2008 |
| Model | 3-Series | 3-Series | Optima |
| Trim | 328i | 335i | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 240hp I4 | 300hp I6 | 162hp I4 |
| Transmission | M6 | M6 | T5 |
| Drivetrain | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 9 | ?, 9 | 360, 7 |
| Tire (rear if not all the same) | 225/50-17 | 225/45-18 | 215/50-17 |
| Total Price | $41,495 | $46,845 | $23,920 |
| Adjustments for Features | -1,430 | -1,730 | 0 |
| Feature-Adjusted Total Price | $40,065 | $45,115 | $23,920 |
| Cost Above Minimum | $0 | $5,050 | $0 |
| Total Invoice | $38,370 | $43,315 | $22,175 |
| Adjustments for Features | -1,322 | -1,600 | 0 |
| Feature-Adjusted Total Invoice | $37,048 | $41,715 | $22,175 |
| Cost Above Minimum | $0 | $4,667 | $0 |
Features Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2012 | 2012 | 2008 |
| Model | 3-Series | 3-Series | Optima |
| Trim | 328i | 335i | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manual | $150 | $150 | |
| 5-speed manually-shiftable automatic | $1000 | ||
| RWD | $0 | $0 | |
| FWD | $0 | ||
| Accessories | |||
| Hands-free trunk or liftgate | $100 | ||
| Power-adjustable pedals | $125 | ||
| Proximity key | $250 | ||
| Remote window/roof operation | $15 | $15 | |
| Sunshade, rear | $125 | ||
| Sunshade, rear, power | $225 | $225 | |
| Sunshades, second row | $125 | $125 | |
| Universal garage door opener | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||
| Knee airbag, driver | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | |
| Temporary spare tire | $150 | ||
| Tires, run-flat | $150 | $150 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Overhead sunglass holder | $25 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents with manual controls | $150 | $150 | |
| Residual heat | $50 | $50 | |
| Variable intermittent wipers | $75 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Regenerative braking | $0 | $0 | |
| Exterior | |||
| Bodyside moldings | $75 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Infotainment | |||
| Bluetooth cell phone link | $100 | $100 | |
| CD changer, in-dash | $325 | ||
| CD player | $125 | $125 | |
| HD radio | $50 | $50 | |
| USB port | $25 | $25 | |
| Voice control for external devices | $0 | $0 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | ||
| Auto-dimming passenger-side mirror | $75 | ||
| Compass | $0 | ||
| Interior ambient lighting | $150 | $150 | |
| Mirror tilt-down in reverse | $25 | $25 | |
| Power-folding mirrors | $50 | ||
| Steering-linked headlights | $150 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Aluminum trim | $100 | ||
| Door sill trim plates | $100 | ||
| Manual lumbar adjuster, driver seat | $50 | ||
| Memory system, driver seat | $200 | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
| Power height adjuster, passenger seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Wood trim | $300 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | $200 | |
| Total Value of Features | $3,680 | $3,980 | $2,250 |
| Value of Feature Adjustments | $1,430 | $1,730 | $0 |
| Value of Feature Adjustments | -1,322 | -1,600 | 0 |
Specifications Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2012 | 2008 |
| Model | 3-Series | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 107.1 in |
| Length | 182.5 in | 186.4 in |
| Width | 71.3 in | 71.1 in |
| Height | 56.3 in | 58.3 in |
| Curb Weight | 3,407 lb. | 3,143 lb. |
| Fuel Capacity | 15.8 gal. | 17.0 gal. |
| Row 1 Headroom | 40.3 in | 39.8 in |
| Row 1 Shoulder Room | 55.1 in | 57.1 in |
| Row 1 Hip Room | 0.0 in | 54.5 in |
| Row 1 Legroom | 42.0 in | 43.7 in |
| Row 2 Headroom | 37.7 in | 38.0 in |
| Row 2 Shoulder Room | 55.1 in | 56.3 in |
| Row 2 Hip Room | 0.0 in | 54.7 in |
| Row 2 Legroom | 35.1 in | 37.8 in |
| Cargo Volume | 13.0 ft3 | 14.8 ft3 |
Option Package Details
BMW 3-Series 328i
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Proximity key | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | No |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 100 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | No |
| Power height adjuster, passenger seat | 100 | No |
| Power tilt adjuster, passenger seat | 50 | No |
| Total Requested | 2600 | 68% |
| Total Not Requested | 1200 | 32% |
Option Package Details
Kia Optima EX
| Stability control | ||
| Feature | Value | Requested? |
| Stability control | 400 | Yes |
| Antilock brakes (ABS) | 400 | Yes |
| Traction control | 100 | Yes |
| Brake assist | 50 | Yes |
| Total Requested | 950 | 100% |
| Total Not Requested | 0 | 0% |
| Convenience Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | Yes |
| Power-adjustable pedals | 125 | No |
| Total Requested | 525 | 81% |
| Total Not Requested | 125 | 19% |
| Appearance Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Upgraded instruments | 0 | No |
| Aluminum trim | 100 | No |
| Special exterior trim | 0 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 500 | 100% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| MP3-compatible player | 50 | Yes |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 950 | 63% |
| Total Not Requested | 550 | 37% |
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