| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Kia Optima Invoice Comparison
Lowest Total Price: $34,900 Kia Optima SX | |||||||
| Difference: $10,520 | |||||||
Lowest Total Invoice: $32,332 Kia Optima SX | |||||||
| Difference: $10,558 | |||||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2012 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 320i | 328d | 330i | 330e iPerformance | 340i | M3 | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $34,900 | $41,750 | $40,250 | $45,600 | $48,950 | $65,500 | $26,500 |
| Base Invoice | $33,135 | $40,110 | $38,115 | $43,090 | $46,205 | $61,595 | $24,760 |
| Sport Plus Design | 2,650 | ||||||
| Premium Tier | 3,000 | ||||||
| Sunroof | 900 | 0 | |||||
| Wood trim | 500 | 0 | |||||
| Leather seating surfaces | 1,450 | 1,450 | 1,450 | 1,450 | 1,450 | 950 | |
| Folding second row seats | 475 | ||||||
| Metallic paint (extra cost) | 550 | 550 | 550 | 550 | 550 | 550 | |
| Luxury Design | 0 | 0 | 0 | 0 | |||
| Navigation system | 1,700 | 1,700 | 1,700 | 1,700 | 1,400 | ||
| Convenience Tier | 1,750 | 1,750 | 1,750 | ||||
| Heated front seats | 500 | 500 | 500 | 500 | |||
| Premium Package | 2,950 | ||||||
| Limited Package | 3,300 | ||||||
| Sport Plus Design | 2,435 | ||||||
| Premium Tier | 2,760 | ||||||
| Sunroof | 830 | 0 | |||||
| Wood trim | 460 | 0 | |||||
| Leather seating surfaces | 1,335 | 1,335 | 1,335 | 1,335 | 1,335 | 875 | |
| Folding second row seats | 435 | ||||||
| Metallic paint (extra cost) | 505 | 505 | 505 | 505 | 505 | 505 | |
| Luxury Design | 0 | 0 | 0 | 0 | |||
| Navigation system | 1,565 | 1,565 | 1,565 | 1,565 | 1,250 | ||
| Convenience Tier | 1,610 | 1,610 | 1,610 | ||||
| Heated front seats | 460 | 460 | 460 | 460 | |||
| Premium Package | 2,635 | ||||||
| Limited Package | 2,937 | ||||||
| Options (change) | 9,525 | 5,950 | 5,950 | 5,950 | 4,200 | 1,500 | 7,650 |
| Options (change) | 8,760 | 5,475 | 5,475 | 5,475 | 3,865 | 1,380 | 6,822 |
| Destination | 995 | 995 | 995 | 995 | 995 | 995 | 750 |
| Gas Tax | 0 | 0 | 0 | -4,001 | 0 | 0 | 0 |
| Total Price | $45,420 | $48,695 | $47,195 | $48,544 | $54,145 | $67,995 | $34,900 |
| Total Invoice | $42,890 | $46,580 | $44,585 | $45,559 | $51,065 | $63,970 | $32,332 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||||||
| TrueDelta Adjusted Price Difference: $9,650 | |||||||
| TrueDelta Adjusted Invoice Difference: $9,733 | |||||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2012 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 320i | 328d | 330i | 330e iPerformance | 340i | M3 | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 180hp I4 | 180hp I4 D | 248hp I4 | 180hp I4 PiH | 320hp I6 | 425hp I6 | 274hp I4 |
| Transmission | T8 | T8 | M6 | T8 | T8 | M6 | T6 |
| Drivetrain | RWD | RWD | RWD | RWD | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 205, 9 | 205, 9 | 205, 9 | 205, 9 | 600, 16 | 600, 16 | 550, 12 |
| Tire (rear if not all the same) | 225/45-18 | 225/50-17 | 225/50-17 | 225/50-17 | 225/45-18 | 255/40-18 | 225/45-18 |
| Total Price | $45,420 | $48,695 | $47,195 | $48,544 | $54,145 | $67,995 | $34,900 |
| Adjustments for Features | -1,050 | -1,250 | 0 | -1,275 | -1,400 | -1,225 | -180 |
| Feature-Adjusted Total Price | $44,370 | $47,445 | $47,195 | $47,269 | $52,745 | $66,770 | $34,720 |
| Cost Above Minimum | $0 | $3,075 | $2,825 | $2,899 | $8,375 | $22,400 | $0 |
| Total Invoice | $42,890 | $46,580 | $44,585 | $45,559 | $51,065 | $63,970 | $32,332 |
| Adjustments for Features | -992 | -1,196 | 0 | -1,197 | -1,320 | -1,152 | -167 |
| Feature-Adjusted Total Invoice | $41,898 | $45,384 | $44,585 | $44,362 | $49,745 | $62,818 | $32,165 |
| Cost Above Minimum | $0 | $3,486 | $2,687 | $2,464 | $7,847 | $20,920 | $0 |
Features Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2012 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 320i | 328d | 330i | 330e iPerformance | 340i | M3 | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | |||
| 6-speed manual | $150 | $150 | |||||
| 6-speed manually-shiftable automatic | $1100 | ||||||
| RWD | $0 | $0 | $0 | $0 | $0 | $0 | |
| FWD | $0 | ||||||
| Accessories | |||||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | $100 | |
| Remote app | $25 | $25 | $25 | $25 | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | |
| Brakes, Airbags, and Other Safety | |||||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | |
| Tires, run-flat | $150 | $150 | $150 | $150 | $150 | ||
| Cargo Management | |||||||
| Overhead sunglass holder | $25 | ||||||
| Climate Control | |||||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | $175 | |
| Rear air vents | $100 | ||||||
| Rear air vents with manual controls | $150 | $150 | $150 | $150 | $150 | $150 | |
| Residual heat | $50 | $50 | $50 | $50 | $50 | $50 | |
| Variable intermittent wipers | $75 | ||||||
| Drivetrain | |||||||
| Active rear differential | $500 | ||||||
| Engine / Motor | |||||||
| 3.5 kW onboard charger | $0 | ||||||
| 8 kWh battery pack | $0 | ||||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | $0 | $0 | $0 | ||
| Exterior | |||||||
| Black exterior trim (optional) | $0 | $0 | |||||
| Body kit | $0 | ||||||
| Painted brake calipers (optional) | $0 | $0 | |||||
| Panoramic sunroof | $1200 | ||||||
| Rear spoiler | $200 | $200 | |||||
| Sport rocker panels (optional) | $0 | ||||||
| Sunroof | $900 | $900 | $900 | $900 | $900 | $900 | |
| Infotainment | |||||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | $0 | $0 | $0 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | $0 | $0 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | $15 | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | ||||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | $250 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | $0 | |
| Surround sound | $250 | $250 | |||||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | $200 | |
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | |
| Traffic information | $25 | ||||||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | |||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | $75 | |
| Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | |
| Large energy flow and fuel economy display | $25 | ||||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | |
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | $25 | |
| Speaker lights | $100 | ||||||
| Xenon HID headlights | $500 | ||||||
| Seats and Interior Trim | |||||||
| Aluminum trim | $100 | ||||||
| Cooled or ventilated front seats | $300 | ||||||
| Door sill trim plates | $100 | $100 | $100 | $100 | $100 | ||
| Heated second row seats | $200 | ||||||
| Illuminated door sill trim plates | $200 | ||||||
| Leather door panel trim | $250 | ||||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
| Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | $50 | |
| Metal pedals | $75 | ||||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | $150 | |
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Wood/leather-wrapped steering wheel | $150 | ||||||
| Suspension, Wheels, and Tires | |||||||
| Adaptive dampers - electrical | $500 | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | ||||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | $200 | |
| Performance steering system (optional) | $0 | ||||||
| Sport suspension (upgrade) | $0 | $0 | $0 | ||||
| Transmission | |||||||
| Downshift rev matching | $50 | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||
| Total Value of Features | $6,845 | $7,045 | $5,795 | $7,070 | $7,195 | $7,020 | $5,975 |
| Value of Feature Adjustments | $1,050 | $1,250 | $0 | $1,275 | $1,400 | $1,225 | $180 |
| Value of Feature Adjustments | -992 | -1,196 | 0 | -1,197 | -1,320 | -1,152 | -167 |
Specifications Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2018 | 2012 |
| Model | 3-Series | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 110.0 in |
| Length | 182.5 in | 190.7 in |
| Width | 71.3 in | 72.1 in |
| Height | 56.3 in | 57.3 in |
| Curb Weight | 3,502 lb. | 3,207 lb. |
| Fuel Capacity | 15.8 gal. | 18.5 gal. |
| Row 1 Headroom | 40.3 in | 40.0 in |
| Row 1 Shoulder Room | 55.1 in | 57.2 in |
| Row 1 Hip Room | 0.0 in | 54.7 in |
| Row 1 Legroom | 42.0 in | 45.5 in |
| Row 2 Headroom | 37.7 in | 37.6 in |
| Row 2 Shoulder Room | 55.1 in | 55.7 in |
| Row 2 Hip Room | 0.0 in | 54.5 in |
| Row 2 Legroom | 35.1 in | 34.7 in |
| Cargo Volume | 13.0 ft3 | 15.4 ft3 |
Option Package Details
BMW 3-Series 320i
| Sport Plus Design | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Dark-colored headliner (optional) | 0 | No |
| 225/45VR18 tires | 400 | No |
| Manual thigh support length adjuster, driver seat | 50 | No |
| Power seatback bolsters, driver seat | 100 | No |
| Manual thigh support length adjuster, passenger seat | 50 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Front sport buckets | 100 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 50 | No |
| Total Requested | 1250 | 56% |
| Total Not Requested | 975 | 44% |
| Premium Tier | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 1150 | 52% |
| Total Not Requested | 1065 | 48% |
Option Package Details
BMW 3-Series 328d
| Luxury Design | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1150 | 64% |
| Total Not Requested | 650 | 36% |
Option Package Details
BMW 3-Series 330i
| Luxury Design | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1150 | 64% |
| Total Not Requested | 650 | 36% |
Option Package Details
BMW 3-Series 330e iPerformance
| Luxury Design | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 1150 | 64% |
| Total Not Requested | 650 | 36% |
Option Package Details
BMW 3-Series 340i
| Luxury Design | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| Remote app | 25 | No |
| Total Requested | 700 | 63% |
| Total Not Requested | 415 | 37% |
Option Package Details
Kia Optima SX
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Total Requested | 725 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Power-folding mirrors | 50 | Yes |
| HD radio | 50 | Yes |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Rearview camera | 200 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Media drive, small | 5 | No |
| Total Requested | 925 | 31% |
| Total Not Requested | 2080 | 69% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | -450 | No |
| Wood trim | 300 | Yes |
| Leather seating surfaces | 450 | Yes |
| Wood/leather-wrapped steering wheel | 0 | No |
| Additional chrome trim | 0 | No |
| Upholstered door panels, leather | 250 | No |
| Chrome-plated alloy wheels | 500 | No |
| Painted brake calipers (optional) | 0 | Yes |
| Total Requested | 750 | 71% |
| Total Not Requested | 300 | 29% |
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