BMW 3-Series BMW 3-Series 2017 Kia Optima Kia Optima 2012

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BMW 3-Series vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Optima Invoice Comparison

Lowest Total Price: $34,900

Kia Optima SX   
Difference: $9,220

Lowest Total Invoice: $32,332

Kia Optima SX   
Difference: $9,333

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201720172017201720172012
Model3-Series3-Series3-Series3-Series3-Series3-SeriesOptima
Trim320i328d330i330e iPerformance340iM3SX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $33,450 $40,250 $38,750 $44,100 $47,900 $64,000 $26,500
Base Invoice $31,790 $38,115 $36,720 $41,695 $45,225 $60,200 $24,760
Navigation system 1,950 1,950 1,950 1,950 1,950   1,400
Premium Package 3,100 2,450 2,450 2,450     2,950
Cold Weather Package 800 800 800 800 800    
Leather seating surfaces 1,450 1,450 1,450 1,450 1,450 0  
LED headlights 700            
Wood trim 500         0  
Folding second row seats 475            
Metallic paint (extra cost) 700 700 700 700 700 700  
Luxury Package     0   0    
Executive Package           3,900  
Sunroof           0  
Limited Package             3,300
Navigation system 1,775 1,775 1,775 1,775 1,775   1,250
Premium Package 2,850 2,255 2,255 2,255     2,635
Cold Weather Package 735 735 735 735 735    
Leather seating surfaces 1,335 1,335 1,335 1,335 1,335 0  
LED headlights 645            
Wood trim 460         0  
Folding second row seats 435            
Metallic paint (extra cost) 645 645 645 645 645 645  
Luxury Package     0   0    
Executive Package           3,590  
Sunroof           0  
Limited Package             2,937
Options (change) 9,675 7,350 7,350 7,350 4,900 4,600 7,650
Options (change) 8,880 6,745 6,745 6,745 4,490 4,235 6,822
Destination 995 995 995 995 995 995 750
Gas Tax 0 0 0 -4,001 0 0 0
Total Price $44,120 $48,595 $47,095 $48,444 $53,795 $69,595 $34,900
Total Invoice $41,665 $45,855 $44,460 $45,434 $50,710 $65,430 $32,332

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $9,700
TrueDelta Adjusted Invoice Difference: $9,778
Model Year2017201720172017201720172012
Model3-Series3-Series3-Series3-Series3-Series3-SeriesOptima
Trim320i328d330i330e iPerformance340iM3SX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine180hp I4180hp I4 D248hp I4180hp I4 PiH320hp I6425hp I6274hp I4
TransmissionM6T8T8T8M6M6T6
DrivetrainRWDRWDRWDRWDRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9205, 9205, 9205, 9600, 16550, 12
Tire (rear if not all the same)225/50-17225/50-17225/50-17225/50-17225/45-18255/40-18225/45-18
Total Price$44,120$48,595$47,095$48,444$53,795$69,595$34,900
Adjustments for Features0-1,625-1,550-1,650-400-2,525-480
Feature-Adjusted Total Price$44,120$46,970$45,545$46,794$53,395$67,070$34,420
Cost Above Minimum$0$2,850$1,425$2,674$9,275$22,950$0
Total Invoice$41,665$45,855$44,460$45,434$50,710$65,430$32,332
Adjustments for Features0-1,533-1,463-1,547-377-2,374-445
Feature-Adjusted Total Invoice$41,665$44,322$42,997$43,887$50,333$63,056$31,887
Cost Above Minimum$0$2,657$1,332$2,222$8,668$21,391$0

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Features Comparison: BMW 3-Series vs. Kia Optima

Model Year2017201720172017201720172012
Model3-Series3-Series3-Series3-Series3-Series3-SeriesOptima
Trim320i328d330i330e iPerformance340iM3SX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150   $150$150 
8-speed manually-shiftable automatic $1300$1300$1300   
6-speed manually-shiftable automatic      $1100
RWD$0$0$0$0$0$0 
FWD      $0
Accessories 
Hands-free trunk or liftgate$100$100$100$100$100$100 
Heated steering wheel$100$100$100$100$100$100 
Remote app$25$25$25$25$25$25 
Remote window/roof operation$15$15$15$15$15$15 
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75$75$75$75$75$75 
Knee airbag, passenger$75$75$75$75$75$75 
Obstacle detection, front     $150 
Obstacle detection, rear     $250 
Rearview camera     $200$200
Tires, run-flat$150$150$150$150$150  
Cargo Management 
Overhead sunglass holder      $25
Climate Control 
Automatic air recirculation$100$100$100$100$100$100 
Heated windshield washer nozzles$15$15$15$15$15$15 
Rain-sensing wipers$175$175$175$175$175$175 
Rear air vents      $100
Rear air vents with manual controls$150$150$150$150$150$150 
Residual heat$50$50$50$50$50$50 
Variable intermittent wipers      $75
Drivetrain 
Active rear differential     $500 
Engine / Motor 
3.5 kW onboard charger   $0   
8 kWh battery pack   $0   
Automatic start / stop$150$150$150$150$150$150 
Regenerative braking$0$0$0 $0$0 
Exterior 
Black exterior trim (optional) $0 $0 $0 
Body kit      $0
Bright-finished exhaust tip(s)$25 $25 $25$25$25
Painted brake calipers (optional)     $0$0
Panoramic sunroof      $1200
Rear spoiler     $200$200
Sport rocker panels (optional)     $0 
Sunroof$900$900$900$900$900$900 
Infotainment 
4G LTE connectivity$0$0$0$0$0$0 
App support$0$0$0$0$0$0 
DVD-compatible player$0$0$0$0$0$0 
Handwriting recognition$200$200$200$200$200$200 
In-vehicle Internet$150$150$150$150$150$150 
Media drive$15$15$15$15$15$15 
Navigation map updates, three years$0$0$0$0$0$0 
S Voice support$0$0$0$0$0$0 
Satellite radio      $200
Satellite radio - one year subscription$250$250$250$250$250$250 
Siri Eyes Free support$0$0$0$0$0$0 
SMS text-to-speech reader     $25 
Surround sound     $250 
Telematics service, such as OnStar$200$200$200$200$200$200 
Text dictation     $50 
Traffic + travel information$25$25$25$25$25$25 
Traffic information      $25
Voice control for external devices$0$0$0$0$0$0 
Voice recorder     $0 
Wi-Fi hotspot     $50 
Wireless charging station     $75 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75$75$75$75$75 
Cornering lights     $50 
Fog lights$125$125$125$125$125 $125
Head-up display (HUD)     $350 
Headlight washers     $50 
Large energy flow and fuel economy display   $25   
LED headlights$1000$1000$1000$1000$1000  
Mirror tilt-down in reverse$25$25$25$25$25$25 
Speaker lights      $100
Steering-linked headlights     $150 
Xenon HID headlights     $500$500
Seats and Interior Trim 
Aluminum trim      $100
Cooled or ventilated front seats      $300
Door sill trim plates $100$100$100$100$100 
Illuminated door sill trim plates      $200
Leather door panel trim      $250
Leather-wrapped steering wheel$150$150$150$150$150$150 
Manual thigh support length adjuster, driver seat $50$50$50$50$50 
Manual thigh support length adjuster, passenger seat $50$50$50$50$50 
Metal pedals      $75
Power 4-way lumbar adjuster, driver seat$150$150$150$150$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150$150$150$150$150 
Power height adjuster, passenger seat$100$100$100$100$100$100 
Power lumbar adjuster, driver seat      $100
Power seatback bolsters, driver seat $100$100$100$100$100 
Power seatback bolsters, passenger seat $100$100$100$100$100 
Power tilt adjuster, passenger seat$100$100$100$100$100$100 
Wood/leather-wrapped steering wheel      $150
Suspension, Wheels, and Tires 
Adaptive dampers - electrical     $500 
Alloy wheels$350$350$350$350$350$350 
Chrome-plated alloy wheels      $850
Electronic systems calibration selector$200$200$200$200$200$200 
Performance steering system (optional)     $0 
Sport suspension (upgrade)     $0$0
Transmission 
Downshift rev matching     $50 
Steering-wheel-mounted transmission controls $100 $100  $100
Total Value of Features$5,520$7,145$7,070$7,170$5,920$8,045$6,000
Value of Feature Adjustments$0$1,625$1,550$1,650$400$2,525$480
Value of Feature Adjustments0-1,533-1,463-1,547-377-2,374-445

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Specifications Comparison: BMW 3-Series vs. Kia Optima

Model Year20172012
Model3-SeriesOptima
Body4dr Sedan4dr Sedan
Wheelbase110.6 in110.0 in
Length182.5 in190.7 in
Width71.3 in72.1 in
Height56.3 in57.3 in
Curb Weight3,502 lb.3,207 lb.
Fuel Capacity15.8 gal.18.5 gal.
Row 1 Headroom40.3 in40.0 in
Row 1 Shoulder Room55.1 in57.2 in
Row 1 Hip Room0.0 in54.7 in
Row 1 Legroom42.0 in45.5 in
Row 2 Headroom37.7 in37.6 in
Row 2 Shoulder Room55.1 in55.7 in
Row 2 Hip Room0.0 in54.5 in
Row 2 Legroom35.1 in34.7 in
Cargo Volume13.0 ft315.4 ft3

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Option Package Details
BMW 3-Series 320i

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Compass0Yes
Power-folding mirrors50Yes
Power tilt adjuster, passenger seat50No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50No
Total Requested215072%
Total Not Requested82528%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100No
Total Requested40080%
Total Not Requested10020%

Option Package Details
BMW 3-Series 328d

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested115041%
Total Not Requested165059%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100No
Total Requested40080%
Total Not Requested10020%

Option Package Details
BMW 3-Series 330i

Luxury Package
FeatureValueRequested?
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested25100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested115041%
Total Not Requested165059%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100No
Total Requested40080%
Total Not Requested10020%

Option Package Details
BMW 3-Series 330e iPerformance

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested115041%
Total Not Requested165059%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100No
Total Requested40080%
Total Not Requested10020%

Option Package Details
BMW 3-Series 340i

Luxury Package
FeatureValueRequested?
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested25100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0No
Remote app25No
Total Requested70063%
Total Not Requested41537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100No
Total Requested40080%
Total Not Requested10020%

Option Package Details
BMW 3-Series M3

Executive Package
FeatureValueRequested?
Heated second row seats200Yes
Obstacle detection, front150No
Obstacle detection, rear250No
Rearview camera200Yes
Heated steering wheel100No
Head-up display (HUD)350No
Headlight washers50No
SMS text-to-speech reader25No
Voice recorder0No
Wi-Fi hotspot50No
Wireless charging station75No
Text dictation50No
Total Requested40027%
Total Not Requested110073%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50Yes
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested112537%
Total Not Requested188063%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery-450No
Wood trim300Yes
Leather seating surfaces450Yes
Wood/leather-wrapped steering wheel0No
Additional chrome trim0No
Upholstered door panels, leather250No
Chrome-plated alloy wheels500No
Painted brake calipers (optional)0Yes
Total Requested75071%
Total Not Requested30029%

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