BMW 3-Series BMW 3-Series 2009 Kia Optima Kia Optima 2012
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BMW 3-Series vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Optima Invoice Comparison

Lowest Total Price: $34,900

Kia Optima SX   
Difference: $33,470

Lowest Total Invoice: $32,332

Kia Optima SX   
Difference: $30,793

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  Down Payment Interest Rate Term
Model Year20092012
Model3-SeriesOptima
TrimM3SX
Body4dr Sedan4dr Sedan
Base Price $54,850 $26,500
Base Invoice $50,640 $24,760
245/35ZR19 1,200  
Premium Package 2,000 2,950
Technology Package 3,250  
Satellite radio - one year subscription 595  
Sunroof 1,050  
Leather door panel trim 1,100  
Wood trim 0  
Rear spoiler 0  
HD radio 350  
Heated front seats 500  
Folding second row seats 475  
Metallic paint (extra cost) 475  
iPod integration 400  
Navigation system   1,400
Limited Package   3,300
245/35ZR19 1,090  
Premium Package 1,820 2,635
Technology Package 2,960  
Satellite radio - one year subscription 540  
Sunroof 955  
Leather door panel trim 1,000  
Wood trim 0  
Rear spoiler 0  
HD radio 315  
Heated front seats 455  
Folding second row seats 430  
Metallic paint (extra cost) 430  
iPod integration 365  
Navigation system   1,250
Limited Package   2,937
Options (change) 11,395 7,650
Options (change) 10,360 6,822
Destination 825 750
Gas Tax 1,300 0
Total Price $68,370 $34,900
Total Invoice $63,125 $32,332

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $33,635
TrueDelta Adjusted Invoice Difference: $30,946
Model Year20092012
Model3-SeriesOptima
TrimM3SX
Body4dr Sedan4dr Sedan
Engine414hp V8274hp I4
TransmissionM6T6
DrivetrainRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 10550, 12
Tire (rear if not all the same)245/35-19225/45-18
Total Price$68,370$34,900
Adjustments for Features0-165
Feature-Adjusted Total Price$68,370$34,735
Total Invoice$63,125$32,332
Adjustments for Features0-153
Feature-Adjusted Total Invoice$63,125$32,179

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Features Comparison: BMW 3-Series vs. Kia Optima

Model Year20092012
Model3-SeriesOptima
TrimM3SX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150 
6-speed manually-shiftable automatic $1100
RWD$0 
FWD $0
Accessories 
Remote window/roof operation$15 
Brakes, Airbags, and Other Safety 
Rearview camera $200
Cargo Management 
Cargo mat$40 
Overhead sunglass holder $25
Rear seat pass-through$100 
Ski sack$50 
Climate Control 
Automatic air recirculation$100 
Heated windshield washer nozzles$15 
Rain-sensing wipers$175 
Rear air vents $100
Rear air vents with manual controls$150 
Residual heat$50 
Variable intermittent wipers $75
Drivetrain 
Limited-slip rear differential$300 
Exterior 
Body kit $0
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Bluetooth audio streaming $25
iPod integration$100 
Media drive$15 
Satellite radio $200
Satellite radio - one year subscription$250 
Telematics service, such as OnStar$200 
USB port $25
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming passenger-side mirror$75 
Mirror tilt-down in reverse$25 
Speaker lights $100
Steering-linked headlights$150 
Seats and Interior Trim 
Cooled or ventilated front seats $300
Floor mats $75
Heated second row seats $200
Illuminated door sill trim plates $200
Leather-wrapped steering wheel$150 
Manual thigh support length adjuster, driver seat$50 
Manual thigh support length adjuster, passenger seat$50 
Metal pedals $75
Power 4-way lumbar adjuster, driver seat$150 
Power 4-way lumbar adjuster, passenger seat$150 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Wood/leather-wrapped steering wheel $150
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500 
Chrome-plated alloy wheels $850
Electronic systems calibration selector$200 
Polished alloy wheels$350 
Sport suspension (upgrade) $0
Ultra-sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$4,935$5,100
Value of Feature Adjustments$0$165
Value of Feature Adjustments0-153

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See a complete comparison of BMW 3-Series vs. Kia Optima features.

Specifications Comparison: BMW 3-Series vs. Kia Optima

Model Year20092012
Model3-SeriesOptima
Body4dr Sedan4dr Sedan
Wheelbase108.7 in110.0 in
Length178.2 in190.7 in
Width71.5 in72.1 in
Height55.9 in57.3 in
Curb Weight3,341 lb.3,207 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom38.5 in40.0 in
Row 1 Shoulder Room55.4 in57.2 in
Row 1 Hip Room0.0 in54.7 in
Row 1 Legroom41.5 in45.5 in
Row 2 Headroom37.5 in37.6 in
Row 2 Shoulder Room55.1 in55.7 in
Row 2 Hip Room0.0 in54.5 in
Row 2 Legroom34.6 in34.7 in
Cargo Volume12.0 ft315.4 ft3

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See a complete comparison of BMW 3-Series vs. Kia Optima specs.

Option Package Details
BMW 3-Series M3

Premium Package
FeatureValueRequested?
Leather seating surfaces450Yes
Universal garage door opener100Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75No
Compass0Yes
Aluminum trim100No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75No
Total Requested70061%
Total Not Requested45039%
Technology Package
FeatureValueRequested?
Adaptive shocks - electrical500No
Navigation system600Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Electronic systems calibration selector200No
Total Requested97558%
Total Not Requested71542%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50Yes
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested70023%
Total Not Requested230577%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery-450No
Wood trim300Yes
Leather seating surfaces450Yes
Wood/leather-wrapped steering wheel0No
Additional chrome trim0No
Upholstered door panels, leather250Yes
Chrome-plated alloy wheels500No
Painted brake calipers (optional)0No
Total Requested100095%
Total Not Requested505%

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