| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Kia Optima Invoice Comparison
Lowest Total Price: $32,250 Kia Optima Hybrid | |||||
| Difference: $10,895 | |||||
Lowest Total Invoice: $29,975 Kia Optima Hybrid | |||||
| Difference: $9,875 | |||||
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| Model Year | 2009 | 2009 | 2009 | 2009 | 2011 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 328i | 335i | 335d | M3 | Hybrid |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $33,600 | $40,300 | $43,900 | $54,850 | $26,500 |
| Base Invoice | $31,090 | $37,255 | $40,570 | $50,640 | $24,760 |
| Premium Package | 3,350 | 2,650 | 2,650 | ||
| Navigation system | 2,100 | 2,100 | 2,100 | ||
| Steering-linked headlights | 800 | ||||
| iPod integration | 400 | 400 | 400 | 400 | |
| Metallic paint (extra cost) | 475 | 475 | 475 | 475 | |
| Proximity key | 500 | 500 | 500 | ||
| Heated front seats | 500 | 500 | 500 | 500 | |
| Satellite radio - one year subscription | 595 | 595 | 595 | 595 | |
| Technology Package | 3,250 | ||||
| Sunroof | 1,050 | ||||
| Rear spoiler | 0 | ||||
| Leather seating surfaces | 950 | ||||
| Premium Technology Package | 5,000 | ||||
| Premium Package | 3,050 | 2,410 | 2,410 | ||
| Navigation system | 1,910 | 1,910 | 1,910 | ||
| Steering-linked headlights | 730 | ||||
| iPod integration | 365 | 365 | 365 | 365 | |
| Metallic paint (extra cost) | 430 | 430 | 430 | 430 | |
| Proximity key | 455 | 455 | 455 | ||
| Heated front seats | 455 | 455 | 455 | 455 | |
| Satellite radio - one year subscription | 540 | 540 | 540 | 540 | |
| Technology Package | 2,960 | ||||
| Sunroof | 955 | ||||
| Rear spoiler | 0 | ||||
| Leather seating surfaces | 865 | ||||
| Premium Technology Package | 4,465 | ||||
| Options (change) | 8,720 | 7,220 | 7,220 | 7,220 | 5,000 |
| Options (change) | 7,935 | 6,565 | 6,565 | 6,570 | 4,465 |
| Destination | 825 | 825 | 825 | 825 | 750 |
| Gas Tax | 0 | 0 | -900 | 1,300 | 0 |
| Total Price | $43,145 | $48,345 | $51,045 | $64,195 | $32,250 |
| Total Invoice | $39,850 | $44,645 | $47,060 | $59,335 | $29,975 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima Hybrid | |||||
| TrueDelta Adjusted Price Difference: $11,810 | |||||
| TrueDelta Adjusted Invoice Difference: $10,725 | |||||
| Model Year | 2009 | 2009 | 2009 | 2009 | 2011 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 328i | 335i | 335d | M3 | Hybrid |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 230hp I6 | 300hp I6 | 265hp I6 D | 414hp V8 | 166hp I4 H |
| Transmission | M6 | M6 | T6 | M6 | T6 |
| Drivetrain | RWD | RWD | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 10 | ?, 10 | ?, 10 | ?, 10 | 550, 12 |
| Tire (rear if not all the same) | 205/55-16 | 225/45-17 | 225/45-17 | 245/40-18 | 215/55-17 |
| Total Price | $43,145 | $48,345 | $51,045 | $64,195 | $32,250 |
| Adjustments for Features | 0 | 0 | -950 | -450 | -915 |
| Feature-Adjusted Total Price | $43,145 | $48,345 | $50,095 | $63,745 | $31,335 |
| Cost Above Minimum | $0 | $5,200 | $6,950 | $20,600 | $0 |
| Total Invoice | $39,850 | $44,645 | $47,060 | $59,335 | $29,975 |
| Adjustments for Features | 0 | 0 | -876 | -416 | -850 |
| Feature-Adjusted Total Invoice | $39,850 | $44,645 | $46,184 | $58,919 | $29,125 |
| Cost Above Minimum | $0 | $4,795 | $6,334 | $19,069 | $0 |
Features Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2009 | 2009 | 2009 | 2009 | 2011 |
| Model | 3-Series | 3-Series | 3-Series | 3-Series | Optima |
| Trim | 328i | 335i | 335d | M3 | Hybrid |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manual | $150 | $150 | $150 | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |||
| RWD | $0 | $0 | $0 | $0 | |
| FWD | $0 | ||||
| Accessories | |||||
| Heated steering wheel | $100 | ||||
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Universal garage door opener | $100 | $100 | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||||
| Rearview camera | $200 | ||||
| Tires, run-flat | $150 | $150 | $150 | ||
| Cargo Management | |||||
| Cargo mat | $40 | $40 | $40 | $40 | |
| Overhead sunglass holder | $25 | ||||
| Rear seat pass-through | $100 | ||||
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | |
| Rain-sensing wipers | $175 | $175 | $175 | $175 | |
| Rear air vents | $100 | ||||
| Rear air vents with manual controls | $150 | $150 | $150 | $150 | |
| Residual heat | $50 | $50 | $50 | $50 | |
| Variable intermittent wipers | $75 | ||||
| Drivetrain | |||||
| Limited-slip rear differential | $300 | ||||
| Exterior | |||||
| Body kit | $0 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
| Panoramic sunroof | $1200 | ||||
| Rear spoiler | $200 | $200 | |||
| Sunroof | $900 | $900 | $900 | $900 | |
| Infotainment | |||||
| Bluetooth audio streaming | $25 | ||||
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
| iPod integration | $100 | $100 | $100 | $100 | |
| Media drive | $15 | $15 | $15 | $15 | |
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | ||
| Traffic information | $25 | $25 | $25 | $25 | |
| USB port | $25 | ||||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | ||
| Compass | $0 | $0 | $0 | $0 | |
| Detailed driving style feedback | $100 | ||||
| Large energy flow and fuel economy display | $25 | ||||
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | $50 | ||
| Speaker lights | $100 | ||||
| Steering-linked headlights | $150 | $150 | $150 | $150 | |
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | ||||
| Floor mats | $75 | ||||
| Heated second row seats | $200 | ||||
| Illuminated door sill trim plates | $200 | ||||
| Manual thigh support length adjuster, driver seat | $50 | ||||
| Manual thigh support length adjuster, passenger seat | $50 | ||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||||
| Power seatback bolsters, driver seat | $100 | ||||
| Power seatback bolsters, passenger seat | $100 | ||||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Wood trim | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | ||||
| Electronic systems calibration selector | $200 | ||||
| Ultra-sport suspension (upgrade) | $0 | ||||
| Total Value of Features | $3,735 | $3,735 | $4,685 | $4,185 | $4,650 |
| Value of Feature Adjustments | $0 | $0 | $950 | $450 | $915 |
| Value of Feature Adjustments | 0 | 0 | -876 | -416 | -850 |
Specifications Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2009 | 2011 |
| Model | 3-Series | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 108.7 in | 110.0 in |
| Length | 178.2 in | 190.7 in |
| Width | 71.5 in | 72.1 in |
| Height | 55.9 in | 57.3 in |
| Curb Weight | 3,341 lb. | 3,207 lb. |
| Fuel Capacity | 15.9 gal. | 18.5 gal. |
| Row 1 Headroom | 38.5 in | 40.0 in |
| Row 1 Shoulder Room | 55.4 in | 57.2 in |
| Row 1 Hip Room | 0.0 in | 54.7 in |
| Row 1 Legroom | 41.5 in | 45.5 in |
| Row 2 Headroom | 37.5 in | 37.6 in |
| Row 2 Shoulder Room | 55.1 in | 55.7 in |
| Row 2 Hip Room | 0.0 in | 54.5 in |
| Row 2 Legroom | 34.6 in | 34.7 in |
| Cargo Volume | 12.0 ft3 | 15.4 ft3 |
Option Package Details
BMW 3-Series 328i
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | No |
| Total Requested | 2000 | 70% |
| Total Not Requested | 850 | 30% |
Option Package Details
BMW 3-Series 335i
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Total Requested | 1250 | 64% |
| Total Not Requested | 700 | 36% |
Option Package Details
BMW 3-Series 335d
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Total Requested | 1250 | 64% |
| Total Not Requested | 700 | 36% |
Option Package Details
BMW 3-Series M3
| Technology Package | ||
| Feature | Value | Requested? |
| Adaptive shocks - electrical | 500 | No |
| Navigation system | 600 | Yes |
| Proximity key | 250 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Media drive, large | 15 | No |
| Electronic systems calibration selector | 200 | No |
| Total Requested | 950 | 56% |
| Total Not Requested | 740 | 44% |
Option Package Details
Kia Optima Hybrid
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Leather seating surfaces | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Heated steering wheel | 100 | No |
| Compass | 0 | Yes |
| 215/55HR17 tires | 400 | No |
| Voice control for nav and audio | 100 | Yes |
| Interior ambient lighting | 150 | Yes |
| Illuminated door sill trim plates | 200 | No |
| Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Panoramic sunroof | 1200 | No |
| Total Requested | 3100 | 53% |
| Total Not Requested | 2750 | 47% |
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