BMW 3-Series BMW 3-Series 2017 Kia Optima Kia Optima 2016

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BMW 3-Series vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,940

Kia Optima SX   
Difference: $15,805

Lowest Total Invoice: $33,386

Kia Optima SX   
Difference: $15,354

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172017201720162016
Model3-Series3-Series3-Series3-SeriesOptimaOptima
Trim328d330i330e iPerformance340iSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $40,250 $38,750 $44,100 $47,900 $29,940 $36,040
Base Invoice $38,115 $36,720 $41,695 $45,225 $27,865 $33,435
Driver Assistance Plus 1,700 1,700 1,700 1,700    
Navigation system 1,950 1,950 1,950 1,950    
Driver Assistance Package 950 950 950 950    
Premium Package 2,450 2,450 2,450      
Cold Weather Package 800 800 800 800    
Leather seating surfaces 1,450 1,450 1,450 1,450    
Lighting Package 800 800 800 800    
Metallic paint (extra cost) 700 700 700 700    
Adaptive cruise control, all-speed 1,200 1,200 1,200 1,200    
M Sport Package       0    
Premium Technology Package         4,800  
Universal garage door opener         350 350
Driver Assistance Plus 1,565 1,565 1,565 1,565    
Navigation system 1,775 1,775 1,775 1,775    
Driver Assistance Package 875 875 875 875    
Premium Package 2,255 2,255 2,255      
Cold Weather Package 735 735 735 735    
Leather seating surfaces 1,335 1,335 1,335 1,335    
Lighting Package 735 735 735 735    
Metallic paint (extra cost) 645 645 645 645    
Adaptive cruise control, all-speed 1,105 1,105 1,105 1,105    
M Sport Package       0    
Premium Technology Package         4,380  
Universal garage door opener         291 291
Options (change) 12,000 12,000 12,000 9,550 5,150 350
Options (change) 11,025 11,025 11,025 8,770 4,671 291
Destination 995 995 995 995 850 850
Gas Tax 0 0 -4,001 0 0 0
Total Price $53,245 $51,745 $53,094 $58,445 $35,940 $37,240
Total Invoice $50,135 $48,740 $49,714 $54,990 $33,386 $34,576

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $14,100
TrueDelta Adjusted Invoice Difference: $13,748
Model Year201720172017201720162016
Model3-Series3-Series3-Series3-SeriesOptimaOptima
Trim328d330i330e iPerformance340iSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine180hp I4 D248hp I4180hp I4 PiH320hp I6245hp I4245hp I4
TransmissionT8T8T8M6T6T6
DrivetrainRWDRWDRWDRWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9205, 9205, 9630, 10630, 10
Tire (rear if not all the same)225/50-17225/50-17225/50-17225/45-18235/45-18235/45-18
Total Price$53,245$51,745$53,094$58,445$35,940$37,240
Adjustments for Features-1,805-1,705-1,830-4300-300
Feature-Adjusted Total Price$51,440$50,040$51,264$58,015$35,940$36,940
Cost Above Minimum$1,400$0$1,224$7,975$0$1,000
Total Invoice$50,135$48,740$49,714$54,990$33,386$34,576
Adjustments for Features-1,700-1,606-1,714-4050-279
Feature-Adjusted Total Invoice$48,435$47,134$48,000$54,585$33,386$34,297
Cost Above Minimum$1,301$0$866$7,451$0$911

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Features Comparison: BMW 3-Series vs. Kia Optima

Model Year201720172017201720162016
Model3-Series3-Series3-Series3-SeriesOptimaOptima
Trim328d330i330e iPerformance340iSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300   
6-speed manual   $150  
6-speed manually-shiftable automatic    $1100$1100
RWD$0$0$0$0  
FWD    $0$0
Accessories 
Hands-free trunk or liftgate$100$100$100$100  
Proximity trunk or liftgate opener    $125$125
Remote app$25$25$25$25  
Remote window/roof operation$15$15$15$15  
Sunshades, second row    $125$125
Brakes, Airbags, and Other Safety 
911 assist    $25$25
Around view cameras$500$500$500$500 $500
Automatic braking, high-speed or partial    $200$200
Cross-traffic warning, rear    $100$100
Driver drowsiness monitor$150$150$150$150  
Knee airbag, passenger$75$75$75$75  
Obstacle detection, front$150$150$150$150  
Pedestrian detection$50$50$50$50  
Rearview camera    $200 
Rollover sensor    $50$50
Temporary spare tire    $150$150
Tires, run-flat$150$150$150$150  
Vehicle health reports    $0$0
Wide-view front camera$150$150$150$150  
Cargo Management 
Air-conditioned storage compartment$50$50$50$50  
Cargo mat    $40$40
Overhead sunglass holder    $25$25
Climate Control 
Automatic air recirculation$100$100$100$100  
Heated windshield washer nozzles$15$15$15$15  
Rain-sensing wipers$175$175$175$175  
Rear air vents    $100$100
Rear air vents with manual controls$150$150$150$150  
Residual heat$50$50$50$50  
Variable intermittent wipers    $75$75
Engine / Motor 
3.5 kW onboard charger  $0   
8 kWh battery pack  $0   
Automatic start / stop$150$150$150$150  
Regenerative braking$0$0 $0  
Exterior 
Black exterior trim (optional)$0$0$0$0  
Bright-finished exhaust tip(s)    $25$25
Laminated front side windows    $200$200
Painted brake calipers (optional)    $0$0
Panoramic sunroof    $1200$1200
Rear spoiler    $200$200
Sport rocker panels (optional)   $0  
Sunroof$900$900$900$900  
Infotainment 
4G LTE connectivity$0$0$0$0  
Android Auto support    $100$100
CD player$125$125$125$125  
DVD-compatible player$0$0$0$0  
Handwriting recognition$200$200$200$200  
In-vehicle Internet$150$150$150$150  
Media drive$15$15$15$15  
MP3-compatible player$50$50$50$50  
Navigation map updates, three years$0$0$0$0  
S Voice support$0$0$0$0  
Satellite radio    $200$200
Satellite radio - one year subscription$250$250$250$250  
Siri Eyes Free support$0$0$0$0  
SMS text-to-speech reader    $25$25
Surround sound    $250$250
Telematics service, such as OnStar$200$200$200$200  
Traffic + travel information$25$25$25$25  
Traffic information    $25$25
Instruments, Lights, and Mirrors 
Approach detection    $25$25
Auto-dimming driver-side mirror$75$75$75$75  
Fog lights$125$125$125   
Large energy flow and fuel economy display  $25   
LED headlights$1000$1000$1000$1000  
Mirror tilt-down in reverse$25$25$25$25  
Xenon HID headlights    $500$500
Seats and Interior Trim 
Cooled or ventilated front seats    $300$300
Heated front row armrests    $100$100
Heated front seats$200$200$200$200  
Manual thigh support length adjuster, driver seat$50$50$50$50  
Manual thigh support length adjuster, passenger seat$50$50$50$50  
Metal pedals    $75$75
Power 4-way lumbar adjuster, passenger seat$150$150$150$150  
Power lumbar adjuster, passenger seat    $100$100
Power seatback bolsters, driver seat$100$100$100$100  
Power seatback bolsters, passenger seat$100$100$100$100  
Wood trim$300$300$300$300  
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350$350  
Machined alloy wheels    $350$350
Performance steering system (optional)    $0$0
Sport suspension (upgrade)   $0$0$0
Transmission 
Steering-wheel-mounted transmission controls$100 $100 $100$100
Total Value of Features$7,895$7,795$7,920$6,520$6,090$6,390
Value of Feature Adjustments$1,805$1,705$1,830$430$0$300
Value of Feature Adjustments-1,700-1,606-1,714-4050-279

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Specifications Comparison: BMW 3-Series vs. Kia Optima

Model Year20172016
Model3-SeriesOptima
Body4dr Sedan4dr Sedan
Wheelbase110.6 in110.4 in
Length182.5 in191.1 in
Width71.3 in73.2 in
Height56.3 in57.7 in
Curb Weight3,502 lb.3,220 lb.
Fuel Capacity15.8 gal.18.5 gal.
Row 1 Headroom40.3 in39.8 in
Row 1 Shoulder Room55.1 in58.1 in
Row 1 Hip Room0.0 in56.0 in
Row 1 Legroom42.0 in45.5 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.4 in
Row 2 Hip Room0.0 in56.0 in
Row 2 Legroom35.1 in35.6 in
Cargo Volume13.0 ft315.9 ft3

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Option Package Details
BMW 3-Series 328d

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested140050%
Total Not Requested140050%
Cold Weather Package
FeatureValueRequested?
Heated front seats200No
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested30060%
Total Not Requested20040%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 3-Series 330i

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested140050%
Total Not Requested140050%
Cold Weather Package
FeatureValueRequested?
Heated front seats200No
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested30060%
Total Not Requested20040%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 3-Series 330e iPerformance

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Sunroof900Yes
LED headlights1000No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Total Requested140050%
Total Not Requested140050%
Cold Weather Package
FeatureValueRequested?
Heated front seats200No
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested30060%
Total Not Requested20040%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
BMW 3-Series 340i

Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Pedestrian detection50No
Total Requested110076%
Total Not Requested35024%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Cold Weather Package
FeatureValueRequested?
Heated front seats200No
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested30060%
Total Not Requested20040%
M Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Sport front fascia (optional)0No
225/45VR18 tires400No
Sport rocker panels (optional)0No
Total Requested25038%
Total Not Requested40062%
Lighting Package
FeatureValueRequested?
Steering-linked headlights150Yes
Auto-dimming headlights200Yes
Total Requested350100%
Total Not Requested00%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Premium Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Upgraded stability control0No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Rear reading lights0No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Heated second row seats200Yes
Surround sound250No
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Rear cross-traffic detection100No
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Total Requested260052%
Total Not Requested240048%

Option Package Details
Kia Optima SX Limited

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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