| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Kia Optima Invoice Comparison
Lowest Total Price: $35,985 Kia Optima SX | ||||||
| Difference: $9,535 | ||||||
Lowest Total Invoice: $33,431 Kia Optima SX | ||||||
| Difference: $8,334 | ||||||
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| Model Year | 2007 | 2007 | 2017 | 2017 | 2017 | 2017 |
| Model | 3-Series | 3-Series | Optima | Optima | Optima | Optima |
| Trim | 328i | 335i | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $32,400 | $38,900 | $30,990 | $35,210 | $26,855 | $36,090 |
| Base Invoice | $29,810 | $35,790 | $28,752 | $32,743 | $25,023 | $33,481 |
| Premium Package | 3,250 | 2,550 | ||||
| Navigation system | 2,100 | 2,100 | ||||
| Steering-linked headlights | 800 | |||||
| iPod integration | 400 | 400 | ||||
| Metallic paint (extra cost) | 475 | 475 | ||||
| Folding second row seats | 475 | 475 | ||||
| Satellite radio | 595 | 595 | ||||
| Obstacle detection, rear | 350 | 350 | ||||
| Proximity key | 500 | 500 | ||||
| Heated front seats | 500 | 500 | ||||
| HD radio | 500 | 500 | ||||
| Adaptive cruise control | 2,400 | 2,400 | ||||
| Technology Package | 5,000 | 5,250 | 4,800 | |||
| Universal garage door opener | 350 | 350 | 350 | 350 | ||
| Cargo mat | 95 | 95 | ||||
| SX Base Package | 3,085 | |||||
| Premium Package | 2,960 | 2,320 | ||||
| Navigation system | 1,910 | 1,910 | ||||
| Steering-linked headlights | 730 | |||||
| iPod integration | 365 | 365 | ||||
| Metallic paint (extra cost) | 430 | 430 | ||||
| Folding second row seats | 430 | 430 | ||||
| Satellite radio | 540 | 540 | ||||
| Obstacle detection, rear | 320 | 320 | ||||
| Proximity key | 455 | 455 | ||||
| Heated front seats | 455 | 455 | ||||
| HD radio | 450 | 450 | ||||
| Adaptive cruise control | 2,135 | 2,135 | ||||
| Technology Package | 4,618 | 4,831 | 4,380 | |||
| Universal garage door opener | 291 | 291 | 291 | 291 | ||
| Cargo mat | 78 | 78 | ||||
| SX Base Package | 2,842 | |||||
| Options (change) | 12,345 | 10,845 | 5,445 | 5,695 | 8,235 | 350 |
| Options (change) | 11,180 | 9,810 | 4,987 | 5,200 | 7,513 | 291 |
| Destination | 775 | 775 | 895 | 895 | 895 | 895 |
| Gas Tax | 0 | 0 | 0 | -4,919 | 0 | 0 |
| Total Price | $45,520 | $50,520 | $37,330 | $36,881 | $35,985 | $37,335 |
| Total Invoice | $41,765 | $46,375 | $34,634 | $33,919 | $33,431 | $34,667 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
| TrueDelta Adjusted Price Difference: $13,655 | ||||||
| TrueDelta Adjusted Invoice Difference: $12,162 | ||||||
| Model Year | 2007 | 2007 | 2017 | 2017 | 2017 | 2017 |
| Model | 3-Series | 3-Series | Optima | Optima | Optima | Optima |
| Trim | 328i | 335i | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 230hp I6 | 300hp I6 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 |
| Transmission | M6 | M6 | T6 | T6 | T6 | T6 |
| Drivetrain | RWD | RWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 10 | ?, 13 | 630, 10 | 630, 10 | 630, 10 | 630, 10 |
| Tire (rear if not all the same) | 205/55-16 | 225/45-17 | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 |
| Total Price | $45,520 | $50,520 | $37,330 | $36,881 | $35,985 | $37,335 |
| Adjustments for Features | 0 | -250 | -3,845 | -3,545 | -4,120 | -4,495 |
| Feature-Adjusted Total Price | $45,520 | $50,270 | $33,485 | $33,336 | $31,865 | $32,840 |
| Cost Above Minimum | $0 | $4,750 | $1,620 | $1,471 | $0 | $975 |
| Total Invoice | $41,765 | $46,375 | $34,634 | $33,919 | $33,431 | $34,667 |
| Adjustments for Features | 0 | -229 | -3,567 | -3,260 | -3,828 | -4,174 |
| Feature-Adjusted Total Invoice | $41,765 | $46,146 | $31,067 | $30,659 | $29,603 | $30,493 |
| Cost Above Minimum | $0 | $4,381 | $1,464 | $1,056 | $0 | $890 |
Features Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2007 | 2007 | 2017 | 2017 | 2017 | 2017 |
| Model | 3-Series | 3-Series | Optima | Optima | Optima | Optima |
| Trim | 328i | 335i | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 6-speed manual | $150 | $150 | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
| RWD | $0 | $0 | ||||
| FWD | $0 | $0 | $0 | $0 | ||
| Accessories | ||||||
| Adaptive cruise control | $600 | $600 | ||||
| Adaptive cruise control, all-speed | $850 | $850 | $850 | $850 | ||
| Heated steering wheel | $100 | $100 | $100 | $100 | ||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | ||
| Remote window/roof operation | $15 | $15 | ||||
| Sunshades, second row | $125 | $125 | $125 | $125 | ||
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | $25 | $25 | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | ||
| Around view cameras | $500 | |||||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | ||
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | ||
| Blind spot warning system | $200 | $200 | $200 | $200 | ||
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
| Forward collision warning | $200 | $200 | $200 | $200 | ||
| Knee airbag, driver | $75 | $75 | $75 | $75 | ||
| Lane departure warning | $200 | $200 | $200 | $200 | ||
| Rearview camera | $200 | $200 | $200 | |||
| Rollover sensor | $50 | $50 | $50 | $50 | ||
| Tires, run-flat | $150 | $150 | ||||
| Vehicle health reports | $0 | $0 | $0 | $0 | ||
| Cargo Management | ||||||
| Air-conditioned storage compartment | $50 | $50 | ||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | ||
| Rear seat pass-through | $100 | $100 | ||||
| Ski sack | $50 | $50 | ||||
| Climate Control | ||||||
| Heated windshield washer nozzles | $15 | $15 | ||||
| Rain-sensing wipers | $175 | $175 | ||||
| Rear air vents | $100 | $100 | $100 | $100 | ||
| Rear air vents with manual controls | $150 | $150 | ||||
| Residual heat | $50 | $50 | ||||
| Variable intermittent wipers | $75 | $75 | $75 | $75 | ||
| Engine / Motor | ||||||
| 10 kWh battery pack | $0 | |||||
| 3.3 kW onboard charger | $0 | |||||
| Automatic start / stop | $150 | $150 | ||||
| Exterior | ||||||
| Active grille shutters | $0 | $0 | ||||
| Body kit | $0 | $0 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
| Laminated front side windows | $200 | $200 | $200 | $200 | ||
| Painted brake calipers (optional) | $0 | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | $200 | ||||
| Sunroof | $900 | $900 | ||||
| Infotainment | ||||||
| Android Auto support | $100 | $100 | $100 | $100 | ||
| App support | $0 | $0 | $0 | $0 | ||
| Apple CarPlay support | $100 | $100 | $100 | $100 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
| CD player | $125 | $125 | ||||
| iPod integration | $100 | $100 | ||||
| MP3-compatible player | $50 | $50 | ||||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | $250 | $250 | $250 | |
| Telematics service, such as OnStar | $200 | $200 | ||||
| Voice control for external devices | $0 | $0 | $0 | $0 | ||
| Wireless charging station | $75 | |||||
| Instruments, Lights, and Mirrors | ||||||
| Approach detection | $25 | $25 | ||||
| Auto-dimming driver-side mirror | $75 | $75 | ||||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | ||||
| Detailed driving style feedback | $100 | $100 | ||||
| Fog lights | $125 | $125 | ||||
| Large energy flow and fuel economy display | $25 | $25 | ||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | ||
| Mirror tilt-down in reverse | $25 | $25 | ||||
| Xenon HID headlights | $500 | $500 | ||||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | ||
| Floor mats | $75 | $75 | $75 | $75 | ||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | $200 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | ||||
| Power lumbar adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
| Wood trim | $300 | $300 | ||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | ||
| Electronic systems calibration selector | $200 | $200 | ||||
| Machined alloy wheels | $350 | |||||
| Performance steering system (optional) | $0 | $0 | ||||
| Polished alloy wheels | $350 | |||||
| Sport suspension (upgrade) | $0 | $0 | ||||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||||
| Total Value of Features | $4,805 | $5,055 | $8,650 | $8,350 | $8,925 | $9,300 |
| Value of Feature Adjustments | $0 | $250 | $3,845 | $3,545 | $4,120 | $4,495 |
| Value of Feature Adjustments | 0 | -229 | -3,567 | -3,260 | -3,828 | -4,174 |
Specifications Comparison: BMW 3-Series vs. Kia Optima
| Model Year | 2007 | 2017 |
| Model | 3-Series | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 108.7 in | 110.4 in |
| Length | 178.2 in | 191.1 in |
| Width | 71.5 in | 73.2 in |
| Height | 55.9 in | 57.7 in |
| Curb Weight | 3,341 lb. | 3,220 lb. |
| Fuel Capacity | 15.9 gal. | 18.5 gal. |
| Row 1 Headroom | 38.5 in | 39.8 in |
| Row 1 Shoulder Room | 55.4 in | 58.1 in |
| Row 1 Hip Room | 0.0 in | 56.0 in |
| Row 1 Legroom | 41.5 in | 45.5 in |
| Row 2 Headroom | 37.5 in | 37.8 in |
| Row 2 Shoulder Room | 55.1 in | 56.4 in |
| Row 2 Hip Room | 0.0 in | 56.0 in |
| Row 2 Legroom | 34.6 in | 35.6 in |
| Cargo Volume | 12.0 ft3 | 15.9 ft3 |
Option Package Details
BMW 3-Series 328i
| Premium Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | No |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Total Requested | 2350 | 82% |
| Total Not Requested | 500 | 18% |
Option Package Details
BMW 3-Series 335i
| Premium Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | No |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Total Requested | 1450 | 74% |
| Total Not Requested | 500 | 26% |
Option Package Details
Kia Optima Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Steering-linked headlights | 150 | Yes |
| LED headlights | 1000 | No |
| Auto-dimming headlights | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | No |
| Heated second row seats | 200 | No |
| Sunshades, second row | 125 | No |
| Lane departure warning system | 200 | No |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 1000 | 17% |
| Total Not Requested | 4975 | 83% |
Option Package Details
Kia Optima Plug-in Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| LED headlights | 1000 | No |
| Auto-dimming headlights | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | No |
| Heated second row seats | 200 | No |
| Sunshades, second row | 125 | No |
| Lane departure warning system | 200 | No |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 850 | 15% |
| Total Not Requested | 4975 | 85% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | No |
| Heated second row seats | 200 | No |
| Surround sound | 250 | Yes |
| Lane departure warning system | 200 | No |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Rear reading lights | 0 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 950 | 18% |
| Total Not Requested | 4200 | 82% |
| SX Base Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Steering-linked headlights | 150 | Yes |
| Door sill trim plates | 100 | No |
| LED headlights | 1000 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Proximity key | 250 | Yes |
| Perimeter approach lighting | 25 | No |
| Approach detection | 25 | No |
| Proximity trunk or liftgate opener | 125 | No |
| Total Requested | 1325 | 51% |
| Total Not Requested | 1275 | 49% |
Option Package Details
Kia Optima SX Limited
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
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