| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Toyota Prius Invoice Comparison
Lowest Total Price: $24,095 Toyota Prius | |||
| Difference: $18,400 | |||
Lowest Total Invoice: $22,163 Toyota Prius | |||
| Difference: $17,142 | |||
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| Model Year | 2012 | 2009 | 2009 |
| Model | 3-Series | Prius | Prius |
| Trim | 328i | Base | Touring |
| Body | 4dr Wagon | 4dr Hatch | 4dr Hatch |
| Base Price | $37,500 | $23,375 | $24,270 |
| Base Invoice | $34,680 | $21,758 | $22,519 |
| Steering-linked headlights | 900 | ||
| Navigation system | 2,150 | ||
| Metallic paint (extra cost) | 550 | ||
| Proximity key | 500 | ||
| Package 6 | 3,150 | 2,775 | |
| Steering-linked headlights | 820 | ||
| Navigation system | 1,955 | ||
| Metallic paint (extra cost) | 500 | ||
| Proximity key | 455 | ||
| Package 6 | 2,835 | 2,497 | |
| Options (change) | 4,100 | 3,150 | 2,775 |
| Options (change) | 3,730 | 2,835 | 2,497 |
| Destination | 895 | 720 | 720 |
| Gas Tax | 0 | -3,150 | -3,150 |
| Total Price | $42,495 | $24,095 | $24,615 |
| Total Invoice | $39,305 | $22,163 | $22,586 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius | |||
| TrueDelta Adjusted Price Difference: $16,465 | |||
| TrueDelta Adjusted Invoice Difference: $15,352 | |||
| Model Year | 2012 | 2009 | 2009 |
| Model | 3-Series | Prius | Prius |
| Trim | 328i | Base | Touring |
| Body | 4dr Wagon | 4dr Hatch | 4dr Hatch |
| Engine | 230hp I6 | 76hp I4 H | 76hp I4 H |
| Transmission | M6 | CVT | CVT |
| Drivetrain | RWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 180, 8 | ?, 9 | ?, 9 |
| Tire (rear if not all the same) | 225/45-17 | 185/65-15 | 195/55-16 |
| Total Price | $42,495 | $24,095 | $24,615 |
| Adjustments for Features | -1,935 | 0 | 0 |
| Feature-Adjusted Total Price | $40,560 | $24,095 | $24,615 |
| Cost Above Minimum | $0 | $0 | $520 |
| Total Invoice | $39,305 | $22,163 | $22,586 |
| Adjustments for Features | -1,790 | 0 | 0 |
| Feature-Adjusted Total Invoice | $37,515 | $22,163 | $22,586 |
| Cost Above Minimum | $0 | $0 | $423 |
Features Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2012 | 2009 | 2009 |
| Model | 3-Series | Prius | Prius |
| Trim | 328i | Base | Touring |
| Body | 4dr Wagon | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | |||
| 6-speed manual | $150 | ||
| CVT | $1000 | $1000 | |
| RWD | $0 | ||
| FWD | $0 | $0 | |
| Accessories | |||
| Remote app | $25 | ||
| Remote window/roof operation | $15 | ||
| Tilt steering wheel, manual | $150 | $150 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Universal garage door opener | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||
| 4-wheel disc brakes | $150 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Rearview camera | $200 | $200 | |
| Temporary spare tire | $150 | $150 | |
| Tires, run-flat | $150 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo area partition net | $40 | ||
| Console with shifter | $150 | ||
| Console without shifter | $150 | $150 | |
| Liftglass or two-piece tailgate | $150 | ||
| Overhead sunglass holder | $25 | $25 | |
| Climate Control | |||
| Automatic air recirculation | $100 | ||
| Dual-zone climate control | $125 | ||
| Heated windshield washer nozzles | $15 | ||
| Rain-sensing wipers | $175 | ||
| Rear air vents with manual controls | $150 | ||
| Residual heat | $50 | ||
| Variable intermittent wipers | $75 | $75 | |
| Exterior | |||
| Bright-finished exhaust tip(s) | $25 | ||
| Larger rear spoiler | $200 | ||
| Panoramic sunroof | $1200 | ||
| Rear spoiler | $200 | ||
| Infotainment | |||
| Bluetooth audio streaming | $25 | ||
| CD changer, in-dash | $325 | $325 | |
| CD player | $125 | ||
| DVD-compatible player | $0 | ||
| HD radio | $50 | ||
| iPod integration | $100 | ||
| Media drive | $15 | ||
| SMS text-to-speech reader | $25 | ||
| Telematics service, such as OnStar | $200 | ||
| Traffic information | $25 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming rearview mirror | $150 | $150 | |
| Automatic headlights | $125 | ||
| Digital instruments | $0 | $0 | |
| Interior ambient lighting | $150 | ||
| Large energy flow and fuel economy display | $25 | $25 | |
| Mirror tilt-down in reverse | $25 | ||
| Steering-linked headlights | $150 | ||
| Tachometer | $75 | ||
| Turn signals on or near mirrors | $25 | ||
| Seats and Interior Trim | |||
| Manual tilt adjuster, driver seat | $50 | ||
| Manual tilt adjuster, passenger seat | $50 | ||
| Wood trim | $300 | ||
| Suspension, Wheels, and Tires | |||
| Sport suspension (upgrade) | $0 | ||
| Total Value of Features | $4,485 | $2,550 | $2,550 |
| Value of Feature Adjustments | $1,935 | $0 | $0 |
| Value of Feature Adjustments | -1,790 | 0 | 0 |
Specifications Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2012 | 2009 |
| Model | 3-Series | Prius |
| Body | 4dr Wagon | 4dr Hatch |
| Wheelbase | 108.7 in | 106.3 in |
| Length | 178.2 in | 175.0 in |
| Width | 71.5 in | 67.9 in |
| Height | 55.8 in | 58.1 in |
| Curb Weight | 3,463 lb. | 2,891 lb. |
| Fuel Capacity | 15.9 gal. | 11.9 gal. |
| Row 1 Headroom | 37.4 in | 39.1 in |
| Row 1 Shoulder Room | 55.4 in | 55.3 in |
| Row 1 Hip Room | 0.0 in | 51.0 in |
| Row 1 Legroom | 41.5 in | 41.9 in |
| Row 2 Headroom | 38.0 in | 37.1 in |
| Row 2 Shoulder Room | 55.1 in | 53.0 in |
| Row 2 Hip Room | 0.0 in | 51.6 in |
| Row 2 Legroom | 34.6 in | 38.6 in |
| Cargo Volume, Minimum | 24.8 ft3 | 14.4 ft3 |
| Cargo Volume, Maximum | 58.0 ft3 | 14.4 ft3 |
Option Package Details
BMW 3-Series 328i
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Media drive, large | 15 | No |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Remote app | 25 | No |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| Total Requested | 800 | 72% |
| Total Not Requested | 315 | 28% |
Option Package Details
Toyota Prius
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Fog lights | 125 | Yes |
| Xenon HID headlights | 500 | Yes |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | No |
| Auto-dimming rearview mirror | 150 | No |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 3225 | 75% |
| Total Not Requested | 1100 | 25% |
Option Package Details
Toyota Prius Touring
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| CD changer, in-dash | 200 | No |
| Universal garage door opener | 100 | No |
| Auto-dimming rearview mirror | 150 | No |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| Rearview camera | 200 | No |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Total Requested | 2600 | 70% |
| Total Not Requested | 1100 | 30% |
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