| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Toyota Prius Invoice Comparison
Lowest Total Price: $29,485 Toyota Prius Four | |||
| Difference: $16,010 | |||
Lowest Total Invoice: $27,506 Toyota Prius Four | |||
| Difference: $14,534 | |||
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| Model Year | 2012 | 2016 | 2016 |
| Model | 3-Series | Prius | Prius |
| Trim | 328i | Four | Four Touring |
| Body | 4dr Wagon | 4dr Hatch | 4dr Hatch |
| Base Price | $37,500 | $28,650 | $30,000 |
| Base Invoice | $34,680 | $26,671 | $27,927 |
| Steering-linked headlights | 900 | ||
| Navigation system | 2,150 | ||
| Premium Package | 1,900 | ||
| Metallic paint (extra cost) | 550 | ||
| Proximity key | 500 | ||
| App support | 250 | ||
| Heated front seats | 500 | ||
| Satellite radio - one year subscription | 350 | ||
| Steering-linked headlights | 820 | ||
| Navigation system | 1,955 | ||
| Premium Package | 1,730 | ||
| Metallic paint (extra cost) | 500 | ||
| Proximity key | 455 | ||
| App support | 230 | ||
| Heated front seats | 455 | ||
| Satellite radio - one year subscription | 320 | ||
| Options (change) | 7,100 | 0 | 0 |
| Options (change) | 6,465 | 0 | 0 |
| Destination | 895 | 835 | 835 |
| Total Price | $45,495 | $29,485 | $30,835 |
| Total Invoice | $42,040 | $27,506 | $28,762 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius Four Touring | |||
| TrueDelta Adjusted Price Difference: $13,750 | |||
| TrueDelta Adjusted Invoice Difference: $12,456 | |||
| Model Year | 2012 | 2016 | 2016 |
| Model | 3-Series | Prius | Prius |
| Trim | 328i | Four | Four Touring |
| Body | 4dr Wagon | 4dr Hatch | 4dr Hatch |
| Engine | 230hp I6 | 95hp I4 H | 95hp I4 H |
| Transmission | M6 | CVT | CVT |
| Drivetrain | RWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 180, 8 | ?, 6 | ?, 6 |
| Tire (rear if not all the same) | 225/45-17 | 195/65-15 | 215/45-17 |
| Total Price | $45,495 | $29,485 | $30,835 |
| Adjustments for Features | -2,985 | 0 | -2,075 |
| Feature-Adjusted Total Price | $42,510 | $29,485 | $28,760 |
| Cost Above Minimum | $0 | $725 | $0 |
| Total Invoice | $42,040 | $27,506 | $28,762 |
| Adjustments for Features | -2,758 | 0 | -1,936 |
| Feature-Adjusted Total Invoice | $39,282 | $27,506 | $26,826 |
| Cost Above Minimum | $0 | $680 | $0 |
Features Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2012 | 2016 | 2016 |
| Model | 3-Series | Prius | Prius |
| Trim | 328i | Four | Four Touring |
| Body | 4dr Wagon | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | |||
| 6-speed manual | $150 | ||
| CVT | $1000 | $1000 | |
| RWD | $0 | ||
| FWD | $0 | $0 | |
| Accessories | |||
| Adaptive cruise control, all-speed | $850 | ||
| Cruise control | $150 | $150 | |
| Remote app | $25 | ||
| Remote window/roof operation | $15 | ||
| Brakes, Airbags, and Other Safety | |||
| Automatic braking, high-speed or partial | $200 | ||
| Automatic braking, low-speed | $200 | ||
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | |
| Forward collision warning | $200 | ||
| Knee airbag, driver | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | ||
| Lane departure warning | $200 | ||
| Pedestrian detection | $50 | ||
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | $200 | |
| Seat cushion airbag, passenger | $75 | $75 | |
| Tires, run-flat | $150 | ||
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo area partition net | $40 | ||
| Console with shifter | $150 | ||
| Console without shifter | $150 | $150 | |
| Liftglass or two-piece tailgate | $150 | ||
| Overhead sunglass holder | $25 | $25 | |
| Climate Control | |||
| Automatic air recirculation | $100 | ||
| Dual-zone climate control | $125 | ||
| Heated windshield washer nozzles | $15 | ||
| Rear air vents with manual controls | $150 | ||
| Residual heat | $50 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Exterior | |||
| Active grille shutters | $0 | $0 | |
| Bright-finished exhaust tip(s) | $25 | ||
| Panoramic sunroof | $1200 | ||
| Infotainment | |||
| iPod integration | $100 | ||
| Media drive | $15 | ||
| Satellite radio | $200 | $200 | |
| Satellite radio - one year subscription | $250 | ||
| Siri Eyes Free support | $0 | $0 | |
| Telematics service, such as OnStar | $200 | ||
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| USB port | $25 | $25 | |
| Voice control for external devices | $0 | ||
| Wireless charging station | $75 | $75 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | ||
| Auto-dimming headlights | $200 | ||
| Auto-dimming passenger-side mirror | $75 | ||
| Compass | $0 | ||
| Detailed driving style feedback | $100 | $100 | |
| Digital instruments | $0 | $0 | |
| Fog lights | $125 | $125 | |
| Interior ambient lighting | $150 | ||
| Large energy flow and fuel economy display | $25 | $25 | |
| LED headlights, single projector or low beam only | $750 | $750 | |
| Mirror tilt-down in reverse | $25 | ||
| Power-folding mirrors | $50 | ||
| Steering-linked headlights | $150 | ||
| Tachometer | $75 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Leather seating surfaces | $900 | ||
| Leather-wrapped steering wheel | $150 | ||
| Memory system, driver seat | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | ||
| Power fore-aft adjuster, passenger seat | $100 | ||
| Power height adjuster, passenger seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | ||
| Power tilt adjuster, passenger seat | $100 | ||
| Synthetic leather seating surfaces | $0 | $0 | |
| Wood trim | $300 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | $200 | |
| Total Value of Features | $6,610 | $3,625 | $5,700 |
| Value of Feature Adjustments | $2,985 | $0 | $2,075 |
| Value of Feature Adjustments | -2,758 | 0 | -1,936 |
Specifications Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2012 | 2016 |
| Model | 3-Series | Prius |
| Body | 4dr Wagon | 4dr Hatch |
| Wheelbase | 108.7 in | 106.3 in |
| Length | 178.2 in | 178.7 in |
| Width | 71.5 in | 69.3 in |
| Height | 55.8 in | 58.1 in |
| Curb Weight | 3,463 lb. | 3,076 lb. |
| Fuel Capacity | 15.9 gal. | 11.3 gal. |
| Row 1 Headroom | 37.4 in | 39.4 in |
| Row 1 Shoulder Room | 55.4 in | 55.0 in |
| Row 1 Hip Room | 0.0 in | 53.4 in |
| Row 1 Legroom | 41.5 in | 43.2 in |
| Row 2 Headroom | 38.0 in | 37.4 in |
| Row 2 Shoulder Room | 55.1 in | 53.0 in |
| Row 2 Hip Room | 0.0 in | 51.9 in |
| Row 2 Legroom | 34.6 in | 33.4 in |
| Cargo Volume, Minimum | 24.8 ft3 | 24.6 ft3 |
| Cargo Volume, Maximum | 58.0 ft3 | 62.7 ft3 |
Option Package Details
BMW 3-Series 328i
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | No |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| SMS text-to-speech reader | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Remote app | 25 | No |
| Total Requested | 875 | 78% |
| Total Not Requested | 240 | 22% |
| Premium Package | ||
| Feature | Value | Requested? |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | No |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 100 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Memory system, driver seat | 200 | No |
| Power height adjuster, passenger seat | 100 | No |
| Power tilt adjuster, passenger seat | 50 | No |
| Total Requested | 600 | 36% |
| Total Not Requested | 1050 | 64% |
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