| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Toyota Prius Invoice Comparison
Lowest Total Price: $33,350 Toyota Prius Four | |||
| Difference: $18,925 | |||
Lowest Total Invoice: $30,905 Toyota Prius Four | |||
| Difference: $17,345 | |||
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| Model Year | 2014 | 2014 | 2016 |
| Model | 3-Series | 3-Series | Prius |
| Trim | 328i | 328d | Four |
| Body | 4dr Wagon | 4dr Wagon | 4dr Hatch |
| Base Price | $41,450 | $42,950 | $28,650 |
| Base Invoice | $38,315 | $39,695 | $26,671 |
| Driver Assistance Package | 950 | 950 | |
| Driver Assistance Plus | 1,900 | 1,900 | |
| Technology Package | 3,150 | 3,150 | |
| Steering-linked headlights | 900 | 900 | |
| Semi-automated parking system | 500 | 500 | |
| Heated front seats | 500 | 500 | |
| Auto-dimming headlights | 250 | 250 | |
| Adaptive cruise control, all-speed | 1,200 | 1,200 | |
| Metallic paint (extra cost) | 550 | 550 | |
| Advanced Technology Package | 1,935 | ||
| Premium Convenience Package | 1,705 | ||
| Floor mats | 225 | ||
| Driver Assistance Package | 865 | 865 | |
| Driver Assistance Plus | 1,730 | 1,730 | |
| Technology Package | 2,865 | 2,865 | |
| Steering-linked headlights | 820 | 820 | |
| Semi-automated parking system | 455 | 455 | |
| Heated front seats | 455 | 455 | |
| Auto-dimming headlights | 230 | 230 | |
| Adaptive cruise control, all-speed | 1,090 | 1,090 | |
| Metallic paint (extra cost) | 500 | 500 | |
| Advanced Technology Package | 1,722 | ||
| Premium Convenience Package | 1,537 | ||
| Floor mats | 140 | ||
| Options (change) | 9,900 | 9,900 | 3,865 |
| Options (change) | 9,010 | 9,010 | 3,399 |
| Destination | 925 | 925 | 835 |
| Total Price | $52,275 | $53,775 | $33,350 |
| Total Invoice | $48,250 | $49,630 | $30,905 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius Four | |||
| TrueDelta Adjusted Price Difference: $13,855 | |||
| TrueDelta Adjusted Invoice Difference: $12,665 | |||
| Model Year | 2014 | 2014 | 2016 |
| Model | 3-Series | 3-Series | Prius |
| Trim | 328i | 328d | Four |
| Body | 4dr Wagon | 4dr Wagon | 4dr Hatch |
| Engine | 240hp I4 | 180hp I4 D | 95hp I4 H |
| Transmission | T8 | T8 | CVT |
| Drivetrain | AWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | 25/33 MPG | 25/33 MPG | 54/50 MPG |
| Audio (watts, speakers) | 205, 9 | 205, 9 | ?, 10 |
| Tire (rear if not all the same) | 225/50-17 | 225/50-17 | 195/65-15 |
| Total Price | $52,275 | $53,775 | $33,350 |
| Adjustments for Features | -5,070 | -4,970 | 0 |
| Feature-Adjusted Total Price | $47,205 | $48,805 | $33,350 |
| Cost Above Minimum | $0 | $1,600 | $0 |
| Total Invoice | $48,250 | $49,630 | $30,905 |
| Adjustments for Features | -4,680 | -4,587 | 0 |
| Feature-Adjusted Total Invoice | $43,570 | $45,043 | $30,905 |
| Cost Above Minimum | $0 | $1,473 | $0 |
Features Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2014 | 2014 | 2016 |
| Model | 3-Series | 3-Series | Prius |
| Trim | 328i | 328d | Four |
| Body | 4dr Wagon | 4dr Wagon | 4dr Hatch |
| Transmission and Drivetrain | |||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |
| CVT | $1000 | ||
| AWD | $1700 | $1700 | |
| FWD | $0 | ||
| Accessories | |||
| Proximity key | $250 | ||
| Remote app | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | |
| Brakes, Airbags, and Other Safety | |||
| Around view cameras | $500 | $500 | |
| Automatic braking, high-speed or partial | $200 | ||
| Cross-traffic warning, rear | $100 | ||
| Driver drowsiness monitor | $150 | $150 | |
| Hill descent control | $250 | $250 | |
| Knee airbag, passenger | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | ||
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | ||
| Seat cushion airbag, passenger | $75 | ||
| Tires, run-flat | $150 | $150 | |
| Wide-view front camera | $150 | $150 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Cargo area partition net | $40 | $40 | |
| Cargo mat | $40 | ||
| Console with shifter | $150 | $150 | |
| Console without shifter | $150 | ||
| Liftglass or two-piece tailgate | $150 | $150 | |
| Overhead sunglass holder | $25 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Rear air vents with manual controls | $150 | $150 | |
| Residual heat | $50 | $50 | |
| Engine / Motor | |||
| Regenerative braking | $0 | $0 | |
| Exterior | |||
| Active grille shutters | $0 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Panoramic sunroof | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | |
| Sunroof | $900 | ||
| Infotainment | |||
| Handwriting recognition | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | |
| Media drive | $15 | $15 | |
| S Voice support | $0 | $0 | |
| Satellite radio | $200 | ||
| Text dictation | $50 | $50 | |
| Voice control for external devices | $0 | $0 | |
| Wireless charging station | $75 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | |
| Compass | $0 | $0 | |
| Detailed driving style feedback | $100 | ||
| Digital instruments | $0 | ||
| Fog lights | $125 | $125 | |
| Interior ambient lighting | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | ||
| LED headlights, single projector or low beam only | $750 | ||
| Mirror tilt-down in reverse | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | |
| Tachometer | $75 | $75 | |
| Xenon HID headlights | $500 | $500 | |
| Seats and Interior Trim | |||
| Leather-wrapped steering wheel | $150 | $150 | |
| Memory system, driver seat | $200 | $200 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Wood trim | $300 | $300 | |
| Transmission | |||
| Launch control | $100 | ||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $9,460 | $9,360 | $4,390 |
| Value of Feature Adjustments | $5,070 | $4,970 | $0 |
| Value of Feature Adjustments | -4,680 | -4,587 | 0 |
Specifications Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2014 | 2016 |
| Model | 3-Series | Prius |
| Body | 4dr Wagon | 4dr Hatch |
| Wheelbase | 110.6 in | 106.3 in |
| Length | 182.1 in | 178.7 in |
| Width | 71.3 in | 69.3 in |
| Height | 56.5 in | 58.1 in |
| Curb Weight | 4,045 lb. | 3,075 lb. |
| Fuel Capacity | 15.8 gal. | 11.3 gal. |
| Row 1 Headroom | 40.4 in | 39.4 in |
| Row 1 Shoulder Room | 55.1 in | 55.0 in |
| Row 1 Hip Room | 0.0 in | 53.4 in |
| Row 1 Legroom | 42.0 in | 43.2 in |
| Row 2 Headroom | 38.3 in | 37.4 in |
| Row 2 Shoulder Room | 55.1 in | 53.0 in |
| Row 2 Hip Room | 0.0 in | 51.9 in |
| Row 2 Legroom | 35.0 in | 33.4 in |
| Cargo Volume, Minimum | 17.5 ft3 | 24.6 ft3 |
| Cargo Volume, Maximum | 53.0 ft3 | 62.7 ft3 |
Option Package Details
BMW 3-Series 328i
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision alert | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 850 | 59% |
| Total Not Requested | 600 | 41% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Traffic + travel information | 25 | Yes |
| Smartphone integration | 0 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| App support | 0 | Yes |
| Text dictation | 50 | No |
| Siri Eyes Free support | 0 | Yes |
| S Voice support | 0 | No |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 1075 | 72% |
| Total Not Requested | 415 | 28% |
Option Package Details
BMW 3-Series 328d
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision alert | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 850 | 59% |
| Total Not Requested | 600 | 41% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| Traffic + travel information | 25 | Yes |
| Smartphone integration | 0 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| App support | 0 | Yes |
| Text dictation | 50 | No |
| Siri Eyes Free support | 0 | Yes |
| S Voice support | 0 | No |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 1075 | 72% |
| Total Not Requested | 415 | 28% |
Option Package Details
Toyota Prius Four
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Head-up display (HUD) | 350 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane departure prevention system, steering-based | 200 | No |
| Pedestrian detection | 50 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 2800 | 88% |
| Total Not Requested | 400 | 12% |
| Premium Convenience Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| JBL, 10 speakers | 350 | No |
| Parking guidance system - active | 500 | Yes |
| Total Requested | 1100 | 76% |
| Total Not Requested | 350 | 24% |
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