BMW 3-Series BMW 3-Series 2014 Toyota Highlander Toyota Highlander 2016

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BMW 3-Series vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $50,875

BMW 3-Series 328i   
Difference: $735

Lowest Total Invoice: $46,975

BMW 3-Series 328i   
Difference: $159

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142016
Model3-Series3-SeriesHighlander
Trim328i328dHybrid Limited Platinum
Body4dr Wagon4dr Wagon4dr SUV
Base Price $41,450 $42,950 $50,485
Base Invoice $38,315 $39,695 $46,094
Driver Assistance Package 950 950  
Navigation system 2,150 2,150  
Premium Package 2,200 2,200  
Adaptive cruise control, all-speed 1,200 1,200  
Cold Weather Package 950 950  
Metallic paint (extra cost) 550 550  
Sunshades, second row 250 250  
Auto-dimming headlights 250 250  
Floor mats     225
Driver Assistance Package 865 865  
Navigation system 1,955 1,955  
Premium Package 2,000 2,000  
Adaptive cruise control, all-speed 1,090 1,090  
Cold Weather Package 865 865  
Metallic paint (extra cost) 500 500  
Sunshades, second row 230 230  
Auto-dimming headlights 230 230  
Floor mats     140
Options (change) 8,500 8,500 225
Options (change) 7,735 7,735 140
Destination 925 925 900
Total Price $50,875 $52,375 $51,610
Total Invoice $46,975 $48,355 $47,134

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Toyota Highlander Hybrid Limited Platinum
TrueDelta Adjusted Price Difference: $470
TrueDelta Adjusted Invoice Difference: $941
Model Year201420142016
Model3-Series3-SeriesHighlander
Trim328i328dHybrid Limited Platinum
Body4dr Wagon4dr Wagon4dr SUV
Engine240hp I4180hp I4 D231hp V6 H
TransmissionT8T8CVT
DrivetrainAWDAWDAWD
EPA Fuel Economy (city/highway)25/33 MPG25/33 MPG27/28 MPG
Audio (watts, speakers)205, 9205, 9825, 12
Tire (rear if not all the same)225/50-17225/50-17245/55-19
Total Price$50,875$52,375$51,610
Adjustments for Features-1000-1,305
Feature-Adjusted Total Price$50,775$52,375$50,305
Cost Above Minimum$0$1,600$0
Total Invoice$46,975$48,355$47,134
Adjustments for Features-920-1,192
Feature-Adjusted Total Invoice$46,883$48,355$45,942
Cost Above Minimum$0$1,472$0

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Features Comparison: BMW 3-Series vs. Toyota Highlander

Model Year201420142016
Model3-Series3-SeriesHighlander
Trim328i328dHybrid Limited Platinum
Body4dr Wagon4dr Wagon4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
CVT  $1000
AWD$1700$1700$1700
Accessories 
Adaptive cruise control  $600
Adaptive cruise control, all-speed$850$850 
Hands-free trunk or liftgate$100$100 
Power liftgate  $350
Remote app$25$25 
Remote window/roof operation$15$15 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial  $200
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Hill descent control$250$250 
Knee airbag, passenger$75$75 
Lane departure warning  $200
Obstacle detection, front$150$150 
Radar- or camera-based collision preparation system  $0
Rollover sensor  $50
Seat cushion airbag, passenger  $75
Side curtain airbags$350$350 
Side curtain airbags, three rows  $500
Temporary spare tire  $150
Tires, run-flat$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo area partition net$40$40 
Cargo cover$75$75 
Cargo mat  $40
Overhead sunglass holder  $25
Roof rails  $250
Climate Control 
Automatic air recirculation$100$100 
Heated windshield washer nozzles$15$15 
Rear air vents with automatic controls  $250
Rear air vents with manual controls$150$150 
Rear HVAC unit  $400
Residual heat$50$50 
Wiper de-icer  $25
Engine / Motor 
Regenerative braking$0$0 
Exterior 
Bodyside cladding  $350
Bright-finished exhaust tip(s)$25$25 
Deep-tinted rear windows  $275
Wheel-lip moldings  $75
Infotainment 
Handwriting recognition$200$200 
In-vehicle Internet$150$150 
Intercom  $25
Media drive$15$15 
S Voice support$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Text dictation$50$50 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Compass$0$0 
Conversation mirror  $25
Headlight washers$50$50 
Large energy flow and fuel economy display  $25
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Tachometer$75$75 
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates  $100
Foldaway tray table, second row  $75
Folding third row seats  $600
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Manual recliner, third row seats  $125
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power thigh support length adjuster, driver seat  $100
Power tilt adjuster, passenger seat$100$100 
Wood trim$300$300 
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Chrome-clad alloy wheels  $600
Electronic systems calibration selector$200$200 
Transmission 
Launch control$100  
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$8,035$7,935$9,240
Value of Feature Adjustments$100$0$1,305
Value of Feature Adjustments-920-1,192

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Specifications Comparison: BMW 3-Series vs. Toyota Highlander

Model Year20142016
Model3-SeriesHighlander
Body4dr Wagon4dr SUV
Wheelbase110.6 in109.8 in
Length182.1 in191.1 in
Width71.3 in75.8 in
Height56.5 in68.1 in
Curb Weight4,045 lb.4,860 lb.
Fuel Capacity15.8 gal.19.2 gal.
Row 1 Headroom40.4 in40.7 in
Row 1 Shoulder Room55.1 in59.3 in
Row 1 Hip Room0.0 in57.2 in
Row 1 Legroom42.0 in44.2 in
Row 2 Headroom38.3 in39.9 in
Row 2 Shoulder Room55.1 in59.6 in
Row 2 Hip Room0.0 in57.1 in
Row 2 Legroom35.0 in38.4 in
Row 3 Headroom0.0 in35.9 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in45.6 in
Row 3 Legroom0.0 in27.7 in
Cargo Volume,
Minimum
17.5 ft313.8 ft3
Cargo Volume,
Behind R2
17.542.3 ft3
Cargo Volume,
Maximum
53.0 ft383.7 ft3

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Option Package Details
BMW 3-Series 328i

Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15No
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200No
App support0Yes
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested72564%
Total Not Requested41536%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Total Requested115064%
Total Not Requested65036%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%

Option Package Details
BMW 3-Series 328d

Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15No
Traffic + travel information25Yes
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200No
App support0Yes
Text dictation50No
Siri Eyes Free support0Yes
S Voice support0No
Total Requested72564%
Total Not Requested41536%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Total Requested115064%
Total Not Requested65036%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%

Option Package Details
Toyota Highlander Hybrid Limited Platinum

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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