BMW 3-Series BMW 3-Series 2008 Volkswagen Touareg Volkswagen Touareg 2013

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BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $45,070

BMW 3-Series 328i   
Difference: $11,480

Lowest Total Invoice: $41,435

BMW 3-Series 328i   
Difference: $12,388

Calculate Payments

  Down Payment Interest Rate Term
Model Year2008201320132013
Model3-SeriesTouaregTouaregTouareg
Trim328iVR6 FSIV6 TDIV6 TSI Hybrid
Body4dr Wagon4dr SUV4dr SUV4dr SUV
Base Price $34,500 $43,945 $47,445 $62,575
Base Invoice $31,740 $41,792 $45,120 $59,510
Premium Package 3,350      
Cold Weather Package 750      
Steering-linked headlights 800      
Navigation system 2,100      
Metallic paint (extra cost) 550      
HD radio 350      
iPod integration 400      
Proximity key 500      
Obstacle detection, rear 350      
Satellite radio - one year subscription 595      
Executive Package   11,730 11,730  
Premium Package 3,050      
Cold Weather Package 685      
Steering-linked headlights 730      
Navigation system 1,910      
Metallic paint (extra cost) 500      
HD radio 315      
iPod integration 365      
Proximity key 455      
Obstacle detection, rear 320      
Satellite radio - one year subscription 540      
Executive Package   11,156 11,156  
Options (change) 9,745 11,730 11,730 0
Options (change) 8,870 11,156 11,156 0
Destination 825 875 875 875
Total Price $45,070 $56,550 $60,050 $63,450
Total Invoice $41,435 $53,823 $57,151 $60,385

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $6,905
TrueDelta Adjusted Invoice Difference: $8,034
Model Year2008201320132013
Model3-SeriesTouaregTouaregTouareg
Trim328iVR6 FSIV6 TDIV6 TSI Hybrid
Body4dr Wagon4dr SUV4dr SUV4dr SUV
Engine230hp I6280hp V6240hp V6 D380hp V6 H
TransmissionM6T8T8T8
DrivetrainRWDAWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10620, 12620, 12?, 8
Tire (rear if not all the same)205/55-16275/45-20275/45-20265/50-19
Total Price$45,070$56,550$60,050$63,450
Adjustments for Features0-4,575-4,575-4,625
Feature-Adjusted Total Price$45,070$51,975$55,475$58,825
Cost Above Minimum$0$0$3,500$6,850
Total Invoice$41,435$53,823$57,151$60,385
Adjustments for Features0-4,354-4,354-4,402
Feature-Adjusted Total Invoice$41,435$49,469$52,797$55,983
Cost Above Minimum$0$0$3,328$6,514

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Features Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year2008201320132013
Model3-SeriesTouaregTouaregTouareg
Trim328iVR6 FSIV6 TDIV6 TSI Hybrid
Body4dr Wagon4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150   
8-speed manually-shiftable automatic $1300$1300$1300
RWD$0   
AWD $1700$1700$1700
Accessories 
AC power outlet $100$100$100
Heated steering wheel $100$100$100
Power liftgate $350$350$350
Remote window/roof operation$15   
Tilt/telescoping steering wheel, manual$250$250$250 
Tilt/telescoping steering wheel, power   $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0$0
Hill descent control $250$250$250
Obstacle detection, front $150$150$150
Rearview camera $200$200$200
Rollover sensor $50$50$50
Temporary spare tire $150$150 
Tires, run-flat$150   
Cargo Management 
Cargo area partition net$40   
Liftglass or two-piece tailgate$150   
Ski sack$50   
Storage compartment under front seat(s) $50$50$50
Climate Control 
Rear air vents $100$100$100
Rear air vents with manual controls$150   
Engine / Motor 
Automatic start / stop   $150
Exterior 
Deep-tinted rear windows $275$275$275
Rear bumper protector $40$40$40
Rear spoiler $200$200$200
Infotainment 
Aux input$50   
Bluetooth audio streaming $25$25$25
DVD-compatible player $0$0$0
Media drive $15$15$15
Satellite radio $200$200$200
Satellite radio - one year subscription$250   
SD Card slot $25$25$25
Surround sound $250$250 
Telematics service, such as OnStar$200   
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75   
Auto-dimming passenger-side mirror$75   
Cornering lights $50$50$50
Headlight washers$50   
Large energy flow and fuel economy display   $25
Mirror tilt-down in reverse$25   
Power-folding mirrors$50   
Seats and Interior Trim 
Door sill trim plates   $100
Floor mats $75$75$75
Heated second row seats $200$200$200
Manual fore-aft adjuster, second row seats $75$75$75
Manual recliner, second row seats $75$75$75
Metal pedals   $75
Power release, second row seats $50$50$50
Total Value of Features$1,730$6,305$6,305$6,355
Value of Feature Adjustments$0$4,575$4,575$4,625
Value of Feature Adjustments0-4,354-4,354-4,402

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Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20082013
Model3-SeriesTouareg
Body4dr Wagon4dr SUV
Wheelbase108.7 in113.9 in
Length178.2 in188.8 in
Width71.5 in76.4 in
Height55.8 in68.2 in
Curb Weight3,463 lb.4,712 lb.
Fuel Capacity15.9 gal.22.5 gal.
Row 1 Headroom38.5 in39.6 in
Row 1 Shoulder Room55.4 in59.8 in
Row 1 Legroom41.5 in41.4 in
Row 2 Headroom38.0 in38.9 in
Row 2 Shoulder Room55.1 in56.7 in
Row 2 Legroom34.6 in34.9 in
Cargo Volume,
Minimum
24.8 ft332.1 ft3
Cargo Volume,
Maximum
58.0 ft370.9 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Auto-dimming driver-side mirror75No
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Power tilt adjuster, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Total Requested245086%
Total Not Requested40014%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Rear seat pass-through100Yes
Headlight washers50No
Ski sack50No
Total Requested30075%
Total Not Requested10025%

Option Package Details
Volkswagen Touareg VR6 FSI

Executive Package
FeatureValueRequested?
Surround sound250No
275/45HR20 tires400No
Dynaudio, 620W, 12 speakers350No
Heated steering wheel100No
Proximity key250Yes
Heated second row seats200No
Obstacle detection, front150No
Obstacle detection, rear250Yes
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power release, second row seats50No
Wood trim300Yes
Leather seating surfaces900Yes
Heated mirrors25Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Navigation system600Yes
Rearview camera200No
DVD-compatible player0No
Total Requested405070%
Total Not Requested171530%

Option Package Details
Volkswagen Touareg V6 TDI

Executive Package
FeatureValueRequested?
Surround sound250No
275/45HR20 tires400No
Dynaudio, 620W, 12 speakers350No
Heated steering wheel100No
Proximity key250Yes
Heated second row seats200No
Obstacle detection, front150No
Obstacle detection, rear250Yes
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power release, second row seats50No
Wood trim300Yes
Leather seating surfaces900Yes
Heated mirrors25Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Navigation system600Yes
Rearview camera200No
DVD-compatible player0No
Total Requested405070%
Total Not Requested171530%

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