BMW 3-Series BMW 3-Series 2010 Volkswagen Touareg Volkswagen Touareg 2013

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BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $46,350

BMW 3-Series 328i   
Difference: $13,700

Lowest Total Invoice: $42,850

BMW 3-Series 328i   
Difference: $14,301

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  Down Payment Interest Rate Term
Model Year20102013
Model3-SeriesTouareg
Trim328iV6 TDI
Body4dr Wagon4dr SUV
Base Price $35,700 $47,445
Base Invoice $33,025 $45,120
Steering-linked headlights 900  
Premium Package 1,900  
Cold Weather Package 900  
Navigation system 2,100  
Obstacle detection, rear 750  
Metallic paint (extra cost) 550  
Roof rails 100  
HD radio 350  
Proximity key 500  
6-speed shiftable automatic 1,375  
Satellite radio - one year subscription 350  
Executive Package   11,730
Steering-linked headlights 820  
Premium Package 1,730  
Cold Weather Package 820  
Navigation system 1,910  
Obstacle detection, rear 685  
Metallic paint (extra cost) 500  
Roof rails 90  
HD radio 315  
Proximity key 455  
6-speed shiftable automatic 1,305  
Satellite radio - one year subscription 320  
Executive Package   11,156
Options (change) 9,775 11,730
Options (change) 8,950 11,156
Destination 875 875
Total Price $46,350 $60,050
Total Invoice $42,850 $57,151

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $10,290
TrueDelta Adjusted Invoice Difference: $11,056
Model Year20102013
Model3-SeriesTouareg
Trim328iV6 TDI
Body4dr Wagon4dr SUV
Engine230hp I6240hp V6 D
TransmissionT6T8
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)23/36 MPG20/29 MPG
Audio (watts, speakers)?, 6620, 12
Tire (rear if not all the same)225/45-17275/45-20
Total Price$46,350$60,050
Adjustments for Features0-3,410
Feature-Adjusted Total Price$46,350$56,640
Total Invoice$42,850$57,151
Adjustments for Features0-3,245
Feature-Adjusted Total Invoice$42,850$53,906

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Features Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20102013
Model3-SeriesTouareg
Trim328iV6 TDI
Body4dr Wagon4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
8-speed manually-shiftable automatic $1300
RWD$0 
AWD $1700
Accessories 
AC power outlet $100
Power liftgate $350
Remote window/roof operation$15 
Brakes, Airbags, and Other Safety 
Hill descent control $250
Rearview camera $200
Rollover sensor $50
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Cargo area partition net$40 
Liftglass or two-piece tailgate$150 
Ski sack$50 
Storage compartment under front seat(s) $50
Climate Control 
Rear air vents $100
Rear air vents with manual controls$150 
Residual heat $50
Exterior 
Deep-tinted rear windows $275
Rear bumper protector $40
Rear spoiler $200
Infotainment 
Aux input$50 
Bluetooth audio streaming $25
DVD-compatible player $0
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Surround sound $250
Telematics service, such as OnStar$200 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming passenger-side mirror$75 
Cornering lights $50
Headlight washers$50 
Mirror tilt-down in reverse$25 
Power-folding mirrors$50 
Seats and Interior Trim 
Floor mats $75
Heated second row seats $200
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Power release, second row seats $50
Total Value of Features$2,430$5,840
Value of Feature Adjustments$0$3,410
Value of Feature Adjustments0-3,245

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Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20102013
Model3-SeriesTouareg
Body4dr Wagon4dr SUV
Wheelbase108.7 in113.9 in
Length178.2 in188.8 in
Width71.5 in76.4 in
Height55.8 in68.2 in
Curb Weight3,947 lb.4,974 lb.
Fuel Capacity15.9 gal.22.5 gal.
Row 1 Headroom38.5 in39.6 in
Row 1 Shoulder Room55.4 in59.8 in
Row 1 Legroom41.5 in41.4 in
Row 2 Headroom38.0 in38.9 in
Row 2 Shoulder Room55.1 in56.7 in
Row 2 Legroom34.6 in34.9 in
Cargo Volume,
Minimum
24.8 ft332.1 ft3
Cargo Volume,
Maximum
58.0 ft370.9 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75No
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Total Requested155079%
Total Not Requested40021%
Cold Weather Package
FeatureValueRequested?
Heated steering wheel100Yes
Heated front seats200Yes
Rear seat pass-through100Yes
Headlight washers50No
Ski sack50No
Total Requested40080%
Total Not Requested10020%

Option Package Details
Volkswagen Touareg V6 TDI

Executive Package
FeatureValueRequested?
Surround sound250No
275/45HR20 tires400No
Dynaudio, 620W, 12 speakers350No
Heated second row seats200No
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Heated steering wheel100Yes
Proximity key250Yes
Wood trim300Yes
Leather seating surfaces900Yes
Heated mirrors25Yes
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power release, second row seats50No
Navigation system600Yes
Rearview camera200No
DVD-compatible player0No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested431575%
Total Not Requested145025%

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