BMW 3-Series BMW 3-Series 2018 Volkswagen Touareg Volkswagen Touareg 2013

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BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $53,285

BMW 3-Series 328d   
Difference: $6,765

Lowest Total Invoice: $50,240

BMW 3-Series 328d   
Difference: $6,911

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  Down Payment Interest Rate Term
Model Year20182013
Model3-SeriesTouareg
Trim328dV6 TDI
Body4dr Wagon4dr SUV
Base Price $45,950 $47,445
Base Invoice $43,415 $45,120
Luxury Design 0  
Navigation system 1,700  
Convenience Tier 850  
Obstacle detection, rear 750  
Metallic paint (extra cost) 550  
Heated front seats 500  
Leather seating surfaces 1,450  
Heated steering wheel 190  
Heated second row seats 350  
Executive Package   11,730
Luxury Design 0  
Navigation system 1,565  
Convenience Tier 780  
Obstacle detection, rear 690  
Metallic paint (extra cost) 505  
Heated front seats 460  
Leather seating surfaces 1,335  
Heated steering wheel 175  
Heated second row seats 320  
Executive Package   11,156
Options (change) 6,340 11,730
Options (change) 5,830 11,156
Destination 995 875
Total Price $53,285 $60,050
Total Invoice $50,240 $57,151

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $7,730
TrueDelta Adjusted Invoice Difference: $7,821
Model Year20182013
Model3-SeriesTouareg
Trim328dV6 TDI
Body4dr Wagon4dr SUV
Engine180hp I4 D240hp V6 D
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)30/40 MPG20/29 MPG
Audio (watts, speakers)205, 9620, 12
Tire (rear if not all the same)225/50-17275/45-20
Total Price$53,285$60,050
Adjustments for Features-9650
Feature-Adjusted Total Price$52,320$60,050
Total Invoice$50,240$57,151
Adjustments for Features-9100
Feature-Adjusted Total Invoice$49,330$57,151

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Features Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20182013
Model3-SeriesTouareg
Trim328dV6 TDI
Body4dr Wagon4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
AC power outlet $100
Hands-free trunk or liftgate$100 
Power liftgate $350
Remote app$25 
Remote window/roof operation$15 
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75 
Knee airbag, passenger$75 
Rollover sensor $50
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Cargo area partition net$40 
Liftglass or two-piece tailgate$150 
Rear seat pass-through $100
Storage compartment under front seat(s) $50
Climate Control 
Rear air vents $100
Rear air vents with manual controls$150 
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Exterior 
Deep-tinted rear windows $275
Rear bumper protector $40
Infotainment 
4G LTE connectivity$0 
App support$0 
Aux input$50 
Handwriting recognition$200 
In-vehicle Internet$150 
iPod integration $100
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Siri Eyes Free support$0 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Traffic information $25
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Cornering lights $50
LED headlights$1000 
Mirror tilt-down in reverse$25 
Power-folding mirrors$50 
Steering-linked headlights $150
Xenon HID headlights $500
Seats and Interior Trim 
Door sill trim plates$100 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Manual thigh support length adjuster, driver seat$50 
Manual thigh support length adjuster, passenger seat$50 
Power release, second row seats $50
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$6,680$5,715
Value of Feature Adjustments$965$0
Value of Feature Adjustments-9100

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Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20182013
Model3-SeriesTouareg
Body4dr Wagon4dr SUV
Wheelbase110.6 in113.9 in
Length182.0 in188.8 in
Width71.3 in76.4 in
Height56.3 in68.2 in
Curb Weight3,856 lb.4,974 lb.
Fuel Capacity15.8 gal.22.5 gal.
Row 1 Headroom40.4 in39.6 in
Row 1 Shoulder Room55.1 in59.8 in
Row 1 Legroom42.0 in41.4 in
Row 2 Headroom38.3 in38.9 in
Row 2 Shoulder Room55.1 in56.7 in
Row 2 Legroom35.0 in34.9 in
Cargo Volume,
Minimum
17.5 ft332.1 ft3
Cargo Volume,
Maximum
53.0 ft370.9 ft3

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Option Package Details
BMW 3-Series 328d

Luxury Design
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested275100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested71564%
Total Not Requested40036%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested55061%
Total Not Requested35039%

Option Package Details
Volkswagen Touareg V6 TDI

Executive Package
FeatureValueRequested?
Surround sound250No
275/45HR20 tires400No
Dynaudio, 620W, 12 speakers350No
Heated steering wheel100Yes
Proximity key250Yes
Heated second row seats200Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power release, second row seats50No
Wood trim300Yes
Leather seating surfaces900Yes
Heated mirrors25Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Navigation system600Yes
Rearview camera200Yes
DVD-compatible player0Yes
Total Requested471582%
Total Not Requested105018%

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