BMW 3-Series BMW 3-Series 2018 Volkswagen Touareg Volkswagen Touareg 2008

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BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $54,385

BMW 3-Series 328d   
Difference: $20,095

Lowest Total Invoice: $51,255

BMW 3-Series 328d   
Difference: $17,033

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  Down Payment Interest Rate Term
Model Year20182008
Model3-SeriesTouareg
Trim328dV10 TDI
Body4dr Wagon4dr SUV
Base Price $45,950 $68,340
Base Invoice $43,415 $62,785
Luxury Design 0  
Convenience Tier 850  
Obstacle detection, rear 750  
Navigation system 1,700  
Metallic paint (extra cost) 550  
Heated steering wheel 190  
Sunshades, second row 250  
Leather seating surfaces 1,450  
Heated front seats 500  
Adaptive cruise control, all-speed 1,200  
Technologie Package   3,350
Adaptive cruise control   2,100
Luxury Design 0  
Convenience Tier 780  
Obstacle detection, rear 690  
Navigation system 1,565  
Metallic paint (extra cost) 505  
Heated steering wheel 175  
Sunshades, second row 230  
Leather seating surfaces 1,335  
Heated front seats 460  
Adaptive cruise control, all-speed 1,105  
Technologie Package   2,959
Adaptive cruise control   1,854
Options (change) 7,440 5,450
Options (change) 6,845 4,813
Destination 995 690
Total Price $54,385 $74,480
Total Invoice $51,255 $68,288

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $20,500
TrueDelta Adjusted Invoice Difference: $17,415
Model Year20182008
Model3-SeriesTouareg
Trim328dV10 TDI
Body4dr Wagon4dr SUV
Engine180hp I4 D310hp V10 D
TransmissionT8T6
DrivetrainAWDAWD w/4L
EPA Fuel Economy (city/highway)30/40 MPG15/20 MPG
Audio (watts, speakers)205, 9300, 11
Tire (rear if not all the same)225/50-17275/45-19
Total Price$54,385$74,480
Adjustments for Features-4050
Feature-Adjusted Total Price$53,980$74,480
Total Invoice$51,255$68,288
Adjustments for Features-3820
Feature-Adjusted Total Invoice$50,873$68,288

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Features Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20182008
Model3-SeriesTouareg
Trim328dV10 TDI
Body4dr Wagon4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 
6-speed manually-shiftable automatic $1100
AWD$1700 
AWD w/low range $2200
Accessories 
AC power outlet $100
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Hands-free trunk or liftgate$100 
Power liftgate $350
Proximity key$250 
Remote app$25 
Remote window/roof operation$15 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Forward collision warning$200 
Knee airbag, driver$75 
Knee airbag, passenger$75 
Rollover sensor $50
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Cargo area partition net$40 
Liftglass or two-piece tailgate$150 
Overhead sunglass holder $25
Rear seat pass-through $100
Storage compartment under front seat(s) $50
Climate Control 
Rear air vents $100
Rear air vents with manual controls$150 
Drivetrain 
Lockable center differential $150
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Exterior 
Deep-tinted rear windows $275
Panoramic sunroof$1200 
Rear bumper protector $40
Sunroof $900
Infotainment 
4G LTE connectivity$0 
App support$0 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
CD changer, remote $200
CD player$125 
DVD-compatible player$0 
Handwriting recognition$200 
HD radio$50 
In-vehicle Internet$150 
Media drive$15 
MP3-compatible player$50 
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
Siri Eyes Free support$0 
Telematics service, such as OnStar$200 
Traffic + travel information$25 
USB port$25 
Voice control for external devices$0 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Headlight washers $50
LED headlights$1000 
Power-folding mirrors$50 
Steering-linked headlights $150
Xenon HID headlights $500
Seats and Interior Trim 
Manual thigh support length adjuster, driver seat$50 
Manual thigh support length adjuster, passenger seat$50 
Memory system, passenger seat $150
Power seat belt height adjusters, front row $25
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Air suspension, auto-leveling and height adjustable $1000
Electronic systems calibration selector$200 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$9,720$9,315
Value of Feature Adjustments$405$0
Value of Feature Adjustments-3820

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Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20182008
Model3-SeriesTouareg
Body4dr Wagon4dr SUV
Wheelbase110.6 in112.4 in
Length182.0 in187.2 in
Width71.3 in75.9 in
Height56.3 in68.0 in
Curb Weight3,856 lb.5,825 lb.
Fuel Capacity15.8 gal.26.4 gal.
Row 1 Headroom40.4 in38.7 in
Row 1 Shoulder Room55.1 in57.7 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom38.3 in38.3 in
Row 2 Shoulder Room55.1 in57.4 in
Row 2 Legroom35.0 in35.6 in
Cargo Volume,
Minimum
17.5 ft331.0 ft3
Cargo Volume,
Maximum
53.0 ft371.0 ft3

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Option Package Details
BMW 3-Series 328d

Luxury Design
FeatureValueRequested?
Roof rails250Yes
Chrome interior accents (optional)0No
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Total Requested275100%
Total Not Requested00%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250No
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested30033%
Total Not Requested60067%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100No
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Remote app25No
Navigation system600Yes
Traffic + travel information25No
Total Requested60054%
Total Not Requested51546%

Option Package Details
Volkswagen Touareg V10 TDI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%

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