BMW 3-Series BMW 3-Series 2018 Volkswagen Touareg Volkswagen Touareg 2007

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BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $53,345

BMW 3-Series 328d   
Difference: $15,925

Lowest Total Invoice: $50,295

BMW 3-Series 328d   
Difference: $12,998

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  Down Payment Interest Rate Term
Model Year20182007
Model3-SeriesTouareg
Trim328dV10 TDI
Body4dr Wagon4dr SUV
Base Price $45,950 $59,140
Base Invoice $43,415 $54,267
Luxury Design 0  
Navigation system 1,700  
Convenience Tier 850  
Obstacle detection, rear 750  
Metallic paint (extra cost) 550  
Sunshades, second row 250  
Heated front seats 500  
Leather seating surfaces 1,450  
Heated second row seats 350  
Package #2   4,600
Navigation Plus Package   3,350
Rear air vents with automatic controls   1,500
Luxury Design 0  
Navigation system 1,565  
Convenience Tier 780  
Obstacle detection, rear 690  
Metallic paint (extra cost) 505  
Sunshades, second row 230  
Heated front seats 460  
Leather seating surfaces 1,335  
Heated second row seats 320  
Package #2   4,062
Navigation Plus Package   2,959
Rear air vents with automatic controls   1,325
Options (change) 6,400 9,450
Options (change) 5,885 8,346
Destination 995 680
Total Price $53,345 $69,270
Total Invoice $50,295 $63,293

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TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $15,345
TrueDelta Adjusted Invoice Difference: $12,468
Model Year20182007
Model3-SeriesTouareg
Trim328dV10 TDI
Body4dr Wagon4dr SUV
Engine180hp I4 D310hp V10 D
TransmissionT8T6
DrivetrainAWDAWD w/4L
EPA Fuel Economy (city/highway)30/40 MPG17/23 MPG
Audio (watts, speakers)205, 9300, 11
Tire (rear if not all the same)225/50-17255/55-18
Total Price$53,345$69,270
Adjustments for Features0-580
Feature-Adjusted Total Price$53,345$68,690
Total Invoice$50,295$63,293
Adjustments for Features0-530
Feature-Adjusted Total Invoice$50,295$62,763

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Features Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20182007
Model3-SeriesTouareg
Trim328dV10 TDI
Body4dr Wagon4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 
6-speed manually-shiftable automatic $1100
AWD$1700 
AWD w/low range $2200
Accessories 
Hands-free trunk or liftgate$100 
Power liftgate $350
Remote app$25 
Remote window/roof operation$15 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Knee airbag, driver$75 
Knee airbag, passenger$75 
Tire-pressure monitor$75 
Tires, run-flat$150 
Cargo Management 
Cargo area partition net$40 
Overhead sunglass holder $25
Rear seat pass-through $100
Storage compartment under front seat(s) $50
Climate Control 
Rear air vents with automatic controls $250
Rear air vents with manual controls$150 
Rear dual-zone climate control $125
Rear HVAC unit $400
Drivetrain 
Lockable center differential $150
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Exterior 
Deep-tinted rear windows $275
Panoramic sunroof$1200 
Rear spoiler$200 
Sunroof $900
Infotainment 
4G LTE connectivity$0 
App support$0 
Bluetooth audio streaming$25 
Bluetooth cell phone link$100 
CD changer, remote $200
CD player$125 
DVD-compatible player$0 
Handwriting recognition$200 
HD radio$50 
In-vehicle Internet$150 
Media drive$15 
MP3-compatible player$50 
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio$200 
Siri Eyes Free support$0 
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Voice control for external devices$0 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Auto-dimming passenger-side mirror $75
Headlight washers $50
LED headlights$1000 
Steering-linked headlights $150
Xenon HID headlights $500
Seats and Interior Trim 
Manual thigh support length adjuster, driver seat$50 
Manual thigh support length adjuster, passenger seat$50 
Memory system, passenger seat $150
Power seat belt height adjusters, front row $25
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Air suspension, auto-leveling and height adjustable $1000
Electronic systems calibration selector$200 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$8,345$8,925
Value of Feature Adjustments$0$580
Value of Feature Adjustments0-530

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Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20182007
Model3-SeriesTouareg
Body4dr Wagon4dr SUV
Wheelbase110.6 in112.4 in
Length182.0 in187.2 in
Width71.3 in75.9 in
Height56.3 in68.0 in
Curb Weight3,856 lb.5,924 lb.
Fuel Capacity15.8 gal.26.4 gal.
Row 1 Headroom40.4 in38.7 in
Row 1 Shoulder Room55.1 in57.7 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom38.3 in38.3 in
Row 2 Shoulder Room55.1 in57.4 in
Row 2 Legroom35.0 in35.6 in
Cargo Volume,
Minimum
17.5 ft331.0 ft3
Cargo Volume,
Maximum
53.0 ft371.0 ft3

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Option Package Details
BMW 3-Series 328d

Luxury Design
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested275100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100No
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested60054%
Total Not Requested51546%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested55061%
Total Not Requested35039%

Option Package Details
Volkswagen Touareg V10 TDI

Rear air vents with automatic controls
FeatureValueRequested?
Rear air vents with automatic controls150No
Rear HVAC unit400No
Heated second row seats200Yes
Rear dual-zone climate control125No
Total Requested20023%
Total Not Requested67577%
Package #2
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Memory system, passenger seat150No
Auto-dimming driver-side mirror75Yes
Proximity key250Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75No
Power seatbelt height adjusters, front row25No
Leather seating surfaces900Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power 4-way lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Power liftgate300No
Total Requested277581%
Total Not Requested65019%
Navigation Plus Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested85061%
Total Not Requested55039%

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