BMW 3-Series BMW 3-Series 2011 Volkswagen Touareg Volkswagen Touareg 2010
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BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $46,075

BMW 3-Series 328i   
Difference: $8,225

Lowest Total Invoice: $42,585

BMW 3-Series 328i   
Difference: $6,991

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  Down Payment Interest Rate Term
Model Year20112010
Model3-SeriesTouareg
Trim328iV6 TDI
Body4dr Wagon4dr SUV
Base Price $37,150 $44,350
Base Invoice $34,380 $40,830
Premium Package 1,900  
Cold Weather Package 900  
Obstacle detection, rear 750  
Navigation system 2,100  
Steering-linked headlights 900  
Metallic paint (extra cost) 550  
Roof rails 100  
Proximity key 500  
6-speed shiftable automatic 0  
Satellite radio - one year subscription 350  
Technology Package   5,200
Lux Limited Package   5,100
Premium Package 1,730  
Cold Weather Package 820  
Obstacle detection, rear 685  
Navigation system 1,910  
Steering-linked headlights 820  
Metallic paint (extra cost) 500  
Roof rails 90  
Proximity key 455  
6-speed shiftable automatic 0  
Satellite radio - one year subscription 320  
Technology Package   4,592
Lux Limited Package   4,504
Options (change) 8,050 10,300
Options (change) 7,330 9,096
Destination 875 800
Gas Tax 0 -1,150
Total Price $46,075 $54,300
Total Invoice $42,585 $49,576

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Volkswagen Touareg dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $5,540
TrueDelta Adjusted Invoice Difference: $4,540
Model Year20112010
Model3-SeriesTouareg
Trim328iV6 TDI
Body4dr Wagon4dr SUV
Engine230hp I6225hp V6 D
TransmissionT6T6
DrivetrainRWDAWD w/4L
EPA Fuel Economy (city/highway)23/36 MPG0/0 MPG
Audio (watts, speakers)180, 8300, 11
Tire (rear if not all the same)225/45-17275/40-20
Total Price$46,075$54,300
Adjustments for Features0-2,685
Feature-Adjusted Total Price$46,075$51,615
Total Invoice$42,585$49,576
Adjustments for Features0-2,451
Feature-Adjusted Total Invoice$42,585$47,125

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Features Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20112010
Model3-SeriesTouareg
Trim328iV6 TDI
Body4dr Wagon4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
RWD$0 
AWD w/low range $2200
Accessories 
AC power outlet $100
Power liftgate $350
Remote app$25 
Remote window/roof operation$15 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Hill descent control $250
Rearview camera $200
Rollover sensor $50
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Cargo area partition net$40 
Liftglass or two-piece tailgate$150 
Overhead sunglass holder $25
Ski sack$50 
Storage compartment under front seat(s) $50
Climate Control 
Rear air vents $100
Rear air vents with manual controls$150 
Residual heat $50
Drivetrain 
Lockable center differential $150
Exterior 
Body kit $0
Deep-tinted rear windows $275
Panoramic sunroof$1200 
Rear bumper protector $40
Rear spoiler $200
Sunroof $900
Infotainment 
CD player$125 
DVD-compatible player $0
HD radio$50 
iPod integration$100 
MP3-compatible player$50 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Telematics service, such as OnStar$200 
Traffic information$25 
USB port $25
Voice control for external devices$0 
Voice control for nav and audio$100 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming passenger-side mirror$75 
Power-folding mirrors$50 
Seats and Interior Trim 
Door sill trim plates $100
Floor mats $75
Leather door panel trim $250
Memory system, driver seat$200 
Wood trim$300 
Wood trim, alternative type $300
Total Value of Features$4,480$7,165
Value of Feature Adjustments$0$2,685
Value of Feature Adjustments0-2,451

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See a complete comparison of BMW 3-Series vs. Volkswagen Touareg features.

Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20112010
Model3-SeriesTouareg
Body4dr Wagon4dr SUV
Wheelbase108.7 in112.4 in
Length178.2 in187.2 in
Width71.5 in75.9 in
Height55.8 in68.0 in
Curb Weight3,947 lb.5,286 lb.
Fuel Capacity15.9 gal.26.4 gal.
Row 1 Headroom38.5 in38.7 in
Row 1 Shoulder Room55.4 in57.7 in
Row 1 Legroom41.5 in41.3 in
Row 2 Headroom38.0 in38.3 in
Row 2 Shoulder Room55.1 in57.4 in
Row 2 Legroom34.6 in35.6 in
Cargo Volume,
Minimum		24.8 ft331.0 ft3
Cargo Volume,
Maximum		58.0 ft371.0 ft3

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See a complete comparison of BMW 3-Series vs. Volkswagen Touareg specs.

Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75No
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Remote app25No
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200No
Total Requested135068%
Total Not Requested62532%
Cold Weather Package
FeatureValueRequested?
Heated steering wheel100Yes
Heated front seats200Yes
Rear seat pass-through100Yes
Headlight washers50Yes
Ski sack50No
Total Requested45090%
Total Not Requested5010%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Media drive, large15Yes
Total Requested61583%
Total Not Requested12517%

Option Package Details
Volkswagen Touareg V6 TDI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Rearview camera200No
Headlight washers50Yes
DVD-compatible player0No
Proximity key250Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15Yes
USB port25No
SD Card slot25No
Total Requested161573%
Total Not Requested60027%
Lux Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Body kit0No
Bright-finished exhaust tip(s)25Yes
275/40HR20 tires400No
Wood trim, alternative type300Yes
Upholstered door panels, leather250No
Leather seating surfaces900Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat50Yes
Heated steering wheel100Yes
Total Requested172573%
Total Not Requested65027%

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